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Travel Counsellors review

Find out how Travel Counsellors fares for its tailor-made trips in our survey of nearly 20,000 package holidays
Which? Team
Travel counsellors review tailor-made package holidays

Who is Travel Counsellors?

Travel Counsellors is a network of 2,000 travel agents who run their own businesses creating tailor-made holidays based on your personal requirements.

Which? verdict

With an excellent customer score and five stars out of five for customer service, Travel Counsellors is an excellent option for bespoke trips, although Audley Travel and Trailfinders were rated higher in our survey.

Book a holiday with Travel Counsellors

Travel Counsellors customer ratings

Holiday typeWhich? Recommended Provider?Customer score
Tailor-made holidayNo84%

Customer score Based on a combination of overall satisfaction and how likely people are to recommend the company. In August/September 2024, we asked 12,119 Which? Connect panel members and members of the public about 19,958 holidays from the past two years, in an online survey.


We tracked the price of more than 20,000 holidays to find out exactly when to book to get the cheapest price – read our 28 ways to save on your next holiday


What’s a Travel Counsellors holiday like?

Travel Counsellors is a bit different to the other providers in our survey. You won’t find any holidays on its website, because it only sells bespoke breaks according to your specific requirements. Nor will you find a general booking phone number. Instead you can choose someone nearby from its national network of more than 2,000 independent advisers, each with their own experience and specialist areas.

Your personal counsellor runs their own business as an independent travel adviser. They then work with you until you’ve got every detail of your holiday itinerary right. This personal touch impressed respondents, who commented on agents’ ‘knowledge and experience of the areas we wanted to go to and the quick response times, both before and during the holiday’. It received five stars out of five for customer service.

Travel Counsellors is the third best-rated company in our tailor-made holiday providers table. Unfortunately, it’s not a Which? Recommended Provider (WRP) as it didn’t confirm that its policies met our requirements regarding refunds and not applying surcharges.

If you would prefer to book with a WRP, Trailfinders, Audley Travel, Kuoni, Travelbag and Jet2 Holidays all met our requirements for tailor-made trips.

Should I book a holiday with Travel Counsellors?

Yes, if you find a local agent that you’re happy with and trust. However, Trailfinders and Audley Travel were both rated higher in our survey of tailor-made package holiday providers.


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