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British Airways Holidays review
Find out how BA Holidays fares for beach holidays, city breaks, all-inclusives, tailor-made trips, solo and family holidays in our survey of nearly 20,000 package holidays
Who is British Airways Holidays?
British Airways Holidays offers package holidays in Europe, North America, the Caribbean and the Middle East. You can choose from beach and city breaks, winter sun holidays and fly-drive adventures, as well as trips to lakes and mountains. There’s the option to book online or by telephone with an ’expert travel adviser’. All holidays use British Airways flights.
Which? verdict
BA Holidays is a fairly well-rated tour operator and a good choice for all-inclusive and solo holidays. However, there are better holiday companies with cheaper prices, especially if you’re looking for a beach/resort holiday.
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British Airways Holidays customer ratings
| Holiday type | Which? Recommended Provider? | Customer score |
|---|---|---|
| All-inclusive holiday | No | 82% |
| City break | No | 79% |
| Beach/resort holiday | No | 78% |
| Solo holiday | No | 78% |
| Tailor-made holiday | No | 78% |
| Family holiday | No | 76% |
Customer score Based on a combination of overall satisfaction and how likely people are to recommend the company. In August/September 2024, we asked 12,119 Which? Connect panel members and members of the public about 19,958 holidays from the past two years, in an online survey.
We tracked the price of more than 20,000 holidays to find out exactly when to book to get the cheapest price – read our 28 ways to save on your next holiday
What’s British Airways Holidays like?
The problem with BA Holidays is that it relies on an airline that comes near to the bottom of both our tables for the best short-haul and long-haul airlines, and has a higher than average last-minute cancellation rate.
When we asked why some holidaymakers didn’t feel satisfied with their package holiday, several referenced problems with the airline such as delays or flight attendants that were ‘not very friendly’.
It didn’t perform well in the tailor-made holiday category, ranking 12th out 23 providers. However, it did score well for the description of its holidays matching reality, with four out of five stars in four different categories (beach/resort holidays, city breaks, all-inclusive holidays, family holidays). One customer said their experience was ‘fun’ with ‘diverse activities’ and ‘all as advertised’.
And, as an all-inclusive and solo holiday provider, British Airways Holidays is much closer to the top of the table, ranking 5th and 3rd highest respectively. But there are cheaper and better-rated options in both categories.
Should I book with British Airways Holidays?
Only if you find a good deal. British Airways Holidays provides good all-inclusive and solo holidays that will usually meet your expectations. Just be aware that the airline has been plagued by last-minute cancellations, according to data from the Civil Aviation Authority – and that could ruin your getaway. For beach/resort holidays and tailor-made holidays there are better, and cheaper, alternatives like Jet2Holidays.
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