Where to next?
Discover the best destinations and holiday providers, independently researched and recommended by us & save 30% only £34.30.
Join Which? TravelOffer ends 16 Jun 25. Cancel anytime.
By clicking a retailer link you consent to third-party cookies that track your onward journey. This enables W? to receive an affiliate commission if you make a purchase, which supports our mission to be the UK's consumer champion.
On the Beach review
Find out how On the Beach fares for beach holidays, all-inclusives and family holidays in our survey of nearly 20,000 package holidays
Who is On the Beach?
Online travel agent On the Beach is one of the UK’s biggest holiday companies. It specialises in fly-and-flop holidays to Europe, but also sells long-haul getaways to the Caribbean.
Which? verdict
On the Beach has some of the cheapest package holidays on sale, but with poor ratings for value for money and customer service, you should book with someone else. Jet2 is almost as cheap, and a far better holiday company.
Book a holiday with On the Beach
On the Beach customer ratings
| Holiday type | Which? Recommended Provider? | Customer score |
|---|---|---|
| Beach/resort holiday | No | 72% |
| Family holiday | No | 72% |
| All-inclusive holiday | No | 71% |
Customer score Based on a combination of overall satisfaction and how likely people are to recommend the company. In an online survey in August/September 2024, we asked 12,119 Which? Connect panel members and members of the public about 19,958 holidays from the past two years.
We tracked the price of more than 20,000 holidays to find out exactly when to book to get the cheapest price – read our 28 ways to save on your next holiday
What's an On the Beach holiday like?
On the Beach offers a low-cost beach holiday. Very few companies beat the average price per night of £101pp, our survey found, but unfortunately it also received a poor two-star value-for-money rating. One dissatisfied customer said that, ‘once they have your money, they are no longer interested in you’.
Its customer scores of 71%-72% are consistent, albeit underwhelming, and it ranks in the bottom half of all three tables it features in. A major reason for this was customer service – customers gave On the Beach just two stars in all three holiday categories, with several customers specifically mentioning a ‘lack of communication’.
Readers also regularly told us about the ‘very basic’ accommodation (also two stars across the board). One even said: ‘The hotel was the worst I’ve ever stayed in.’
Should I book a holiday with On the Beach?
No. Despite its relatively low prices, customers told us the holidays offered poor value for money. We recommend spending slightly more to go with a Which? Recommended Provider like Jet2Holidays.
Which? Travel has been rating holiday companies for more than 50 years. Join Which? Travel to get more unbiased reviews on the best and worst hotels, car hire companies, travel insurance and other essential holiday services