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21 Mar 2025

Fidelity investment platform review

Which? experts analyse Fidelity's charges and ask its customers to rate it for service, tools, value for money and more

Josh WilsonSenior data journalist

In this article

Is Fidelity any good?
What do customers say about Fidelity?
How much does Fidelity cost?
What can you invest in with Fidelity?
Is Fidelity good for ethical investors?
Is your money safe with Fidelity?

Is Fidelity any good?

In our latest customer satisfaction survey, Fidelity received a customer score of 69% for its stocks and shares Isa, putting it joint 20th out of 25 providers.

Fidelity International is the non-US arm of Fidelity Investments, which runs investment funds in addition to the direct-to-consumer platform.

Users gave Fidelity just two stars for value for money, and our analysis of fees found it was one of the most expensive platforms for investors with less than £50,000 in their portfolio. However, customers on a regular savings plan (essentially a direct debit set up to regularly invest) will gain access to lower-cost investing.

Fidelity has a wide range of accessibility features and offers services such as third-party access (giving permission to a relative or carer to manage money on your behalf) and 'next generation text' (to help communicate on the phone via text relay), which other platforms don't.

The minimum investment for a stocks and shares Isa or general investment account is £25 for a regular savings plan, or a lump sum of £1,000.

Please note that the information in this article is for information purposes only and does not constitute advice. Please refer to the particular terms and conditions of an investment platform before committing to any financial products.

Find out more: Best investment platforms in the UK 2025

Fidelity stocks and shares Isa star ratings in more detail

Aspect of service	Star rating
Customer service
Ease of use
Information on investments
Value for money

To become a Which? Recommended Provider (WRP) investment platform, a platform needs to have a customer score of at least 70%, not be in the top 25% most expensive across our fees scenarios, and not score lower than three stars in any category.

On top of these criteria, we apply statistical tests that place the platforms into ‘bands’. Only the platforms in the highest band – the ones that really stand out against the rest – can be WRPs.

Which?'s rating for customer satisfaction is based on feedback from customers.

We ask investors to rate the platforms they use for stocks and shares Isas for ease of use, overall customer service and customer communications, whether the platform represents value for money, if they are satisfied with it overall and whether they would recommend it to someone else.

We surveyed 3,697 investors – members of the Which? Connect panel and of the public – who gave 5,129 reviews of their stocks and shares Isas in January 2025. To receive a customer score, each platform must have at least 30 responses, a minimum of three investments to choose from yourself, and not offer contract for difference (CFD) trading. A dash '-' means not enough responses to include a star rating.

What do customers say about Fidelity?

Comments from Fidelity customers that took part in our survey include:

‘Although I don't actively trade, on the occasions I need to make changes to my (fairly simple) portfolio, it is relatively straightforward and the process well signposted.’
‘Excellent service, very clear easy to use web site and app. Good reports to track the performance of my portfolio.’
‘Good for international trades but higher fees.’

Visit Fidelity to find out more about its accounts, services and investment options.

How much does Fidelity cost?

If you have a general investment account and invest in shares, there's no platform charge. Trading and foreign exchange fees are the same whether you're investing in a Fidelity stocks and shares ISA or general investment account.

Annual platform charge:

0.35% on amounts less than £25,000 if you have a regular savings plan; £7.50 a month if you don't
0.35% on amounts between £25,000 and £250,000
0.2% on amounts between £250,000 and £1 million
0% on amounts above £1 million

Trading charge:

£1.50 for deals as part of regular savings plan
£7.50 for online share, investment trust and ETF deals
No charge for trading funds

Foreign exchange charge:

This applies to each trade of investments denominated in another currency, for example US stocks, on top of fund and trading charges.

0.75% up to £10,000
0.50% on any amount over £10,000 up to £20,000
0.25% on any amount over £20,000

How much would you pay to invest with Fidelity?

We've estimated the cost of investing over the course of a year in a Fidelity stocks and shares Isa, assuming that you make four purchases and four sales.

Costs will vary depending on how much you invest, and whether you trade funds or shares.

Amount invested	Annual fund charges	Annual shares, ETFs and investment trusts charges
£5,000	£90	£150
£10,000	£90	£150
£25,000	£90	£148
£50,000	£175	£150
£100,000	£350	£150
£250,000	£875	£150
£500,000	£1,000	£150

Table notes: Annual charges include platform fee and any trading charges. We have not included other charges that might apply, such as foreign exchange fees or fund management charges that are levied by fund managers, as these vary depending on the specific investments you hold. Fund management fees can range from less than 0.1% for some passively managed 'tracker' funds, to 1.25% or more for actively managed funds or investment trusts.

Read our comparison of investment platform charges to see how much investing with Fidelity costs for a range of portfolios.

If you're thinking of using Fidelity to take an income from your pension in a drawdown plan, read our comparison of pension drawdown charges.

What can you invest in with Fidelity?

Fidelity accounts and services

Find out more about Fidelity by using the links below to view their accounts and services:

Investments on Fidelity

2,966 funds (OEICs, multi-asset funds)
178 investment trusts
434 exchange-traded funds
2,640 stocks

Correct as of January 2025

Is Fidelity good for ethical investors?

Fidelity provides a clear description of a fund's strategy and a list of its top 10 holdings, so you can see the companies that the fund has the largest stakes in.

It allows you to filter to according to sustainability labels.

Investors using Fidelity can access online AGM voting on their investments, meaning you could vote on shareholder proposals on ESG issues yourself.

Find out more: Ethical investing explained

Is your money safe with Fidelity?

Fidelity is regulated by the Financial Conduct Authority and covered by the Financial Services Compensation Scheme (FSCS).

When you invest with an investment platform that's registered with the Financial Conduct Authority, your money will be ring-fenced and should be returned if a company goes bust without you having to wait alongside other creditors.

If ring-fencing failed, you would be compensated by the FSCS.

The FSCS will cover up to £85,000 of investments per person, per platform. You can claim for free online at www.fscs.org.uk: there's no reason to use a claims management company.

You won't be compensated for investments falling in value, or if a company in which you hold shares goes bust, unless this poor performance resulted from bad advice given by a regulated Independent Financial Advisor that has since gone bust.

Find out more: How the FSCS works