By clicking a retailer link you consent to third-party cookies that track your onward journey. This enables W? to receive an affiliate commission if you make a purchase, which supports our mission to be the UK's consumer champion.
Megan is a senior researcher and writer at Which?, with a background in data analysis and stats in the public and charity sectors.
Bestinvest, recently acquired by the NatWest Group, offers a stocks and shares Isa and financial coaching services.
It also provides both a Junior Isa and a Junior Sipp, and there is a minimum investment of £50 required to open a stocks and shares Isa.
Please note that this article is for information purposes only and doesn't constitute advice. Please refer to the particular terms and conditions of an investment platform before committing to any financial products.
Bestinvest customers were far less satisfied than average, giving it a score of 62%. Our scores for its fees (25%) and choice of assets (16%) were also very poor.
46%
Annual fees (for funds)
of 23 providers
Annual platform charge:
Trading charges:
Find out how these fees compare with other stocks and shares Isas.
If you're thinking of using Bestinvest to take an income from your pension in a drawdown plan, read our comparison of pension drawdown plans and charges.
Megan Thomas, Which? investments writer, says:
You can access free investment coaching (not advice – they won't tell you what to invest in) on Bestinvest to help you get to grips with what you want from investing and how you might get there.
But customers didn't feel that what Bestinvest has to offer justifies its fees, and it got just two stars for value for money.
For larger portfolios (worth £25k or more), and especially for shares or ETFs with their £4.95 trading fees, Bestinvest was one of the most expensive platforms in our survey. In fact, for shares and investment trusts, Bestinvest was the single most expensive option for portfolios of £50,000 – which is around the average size of a UK stocks and shares Isa, according to HMRC data.
Bestinvest also had among the fewest assets on offer, for example, 1,224 shares compared with more than 10,000 offered by the platforms with the widest selections.
Bestinvest customers gave it a score of 62%, and it ranks joint 20th in our customer survey.
Comments from Bestinvest customers who took part in our survey include:
Visit Bestinvest to find out more about its accounts, services and investment options.
| Aspect of service | Star rating |
| Customer service | |
| Ease of use | |
| Information on investments | |
| Value for money |
These results are based on a January 2026 online survey of 3,053 adults – members of the Which? Connect panel and members of the public – who told us about 4,146 experiences with stocks and shares Isas. Bestinvest results based on a sample size of 39.
Bestinvest is regulated by the Financial Conduct Authority and covered by the Financial Services Compensation Scheme (FSCS).
If Bestinvest went bust and its other arrangements to protect your money failed, the FSCS would cover up to £85,000 of investments per person, per platform. You can claim for free online at www.fscs.org.uk: there's no reason to use a claims management company.