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Enterprise car hire review

Which? surveys thousands of car hire customers to give you an independent, unbiased rating of Enterprise that you can compare with 13 other car hire companies
Guy HobbsPrincipal researcher & writer

What is Enterprise?

Enterprise Rent-A-Car operates more than 10,000 worldwide branches in over 90 countries but is particularly popular in the UK, claiming to have branches and vehicles within 10 miles of 93% of the UK population.

Which? verdict

It’s one of the priciest providers in our survey, but readers found it reliable - especially for UK car hire.

Book now with Enterprise.co.uk

Enterprise customer ratings

If you want to see how Enterprise measures up against its rivals, read our best and worst car hire companies page.

Hire CompanyWhich? Recommended Provider?Customer Score
EnterpriseNo73%

Customer score is based on a combination of overall satisfaction and how likely people are to recommend the company

What's Enterprise like?

With a modern fleet of cars, clear pricing and a fair fuel policy, Enterprise is a cut above major rivals. Customers praised ‘friendly and helpful staff’ and its pick-up and drop-off service.

But at an average of £56 per day, it's the joint most expensive provider (along with Sixt) in our survey. And that’s before you’ve been flogged extras by overzealous agents. More than one in 10 customers told us they’d felt ‘a lot’ of pressure to buy insurance at the rental desk. 

Others complained about queues and lengthy paperwork on pick-up. This was reflected in its three-star customer service rating this year

Should I book with Enterprise?

If you’re hiring a car in the UK and want a big name, it’s the best-rated provider. Just bear in mind that it’s rarely the cheapest option, and steel yourself to resist pushy agents. Alternatively try Which? Recommended Provider broker, Zest Car Rental.