By clicking a retailer link you consent to third-party cookies that track your onward journey. This enables W? to receive an affiliate commission if you make a purchase, which supports our mission to be the UK's consumer champion.
Auto Europe car hire review

Who is Auto Europe?
Auto Europe was launched in 1954 in the USA as a specialist car hire broker for American travellers when visiting Europe, but now serves more than 24,000 car hire locations worldwide.
Which? verdict
Auto Europe offers excellent customer service and is well worth trying if you’re unable to find what you need with Which? Recommended Provider, Zest Car Rental.
Visit autoeurope.co.uk
Auto Europe customer ratings
If you want to see how Auto Europe measures up to its rivals, read our best and worst car hire brokers page.
Car hire broker | Which? Recommended Provider? | Customer score |
---|---|---|
Auto Europe | No | 80% |
Customer score is based on a combination of overall satisfaction and how likely people are to recommend the company
What’s Auto Europe like?
Auto Europe impressed customers, with a maximum five-star rating for its customer service. Several loyal customers praised the ‘painless process’ for booking and making alterations with Auto Europe: ‘they have accommodated my changes at no extra cost and were easy to contact’.
It also received five stars for its overall communication, providing useful updates to customers ‘without bombarding your inbox’.
The only problems that customers reported were down to the car hire provider, rather than the broker. Auto Europe scored just three stars for the clarity of the information on the provider, and overall satisfaction with the provider.
It did however receive a positive four out of five stars for clarity of any extra charges. One customer stated that: 'in the shark infested world of car hire they are a beacon of clarity and value’.
Should I book with Auto Europe?
Auto Europe offers a great service with transparent charges and efficient communication. However, Which? Recommended Provider Zest Car Rental still edges ahead.