Best Apple deals for December 2025

Big price drops on Apple products are rare, but we've searched the December sales to find you the best deals on MacBooks, Apple watches, AirPods, AirTags, iPads and iPhones.

Each month, our experts sort through reams of bargains to find products that have performed well in our independent tests and have a genuine discount.

Best December Apple deals

The following Apple offers are the best we've seen across a variety of retailers. We've included prices from a range choice of shops so you can compare.

* References to ‘Average price' and 'Cheapest price' are based on Which? market knowledge and information supplied by our partners. Prices are checked for the six calendar months prior to publication. Not all retailers are included in our checks.

Jump straight to the deals:

 AirPods | Apple Watches | iPads | iPhones | MacBooks

 Best AirPods deals

Apple AirPods Max

Average price in the past six months: £491.13
Cheapest price in the past six months: £399

• Over-ear headphones
• Active noise cancelling 
• Touch controls 

We like: Stylish over-ear headphones

We don't like: Compatibility issues with Android

The Apple AirPods Max are sleekly designed over-ear headphones designed to be used with Apple iPhones, iPads and Macs. They feature a digital crown jog-wheel, similar to the Apple Watch, to play/pause music, skip to next/previous track, change volume and answer/end calls. It can also activate the Siri voice assistant to ask questions and control the music.

To keep your focus on the music, they have active noise cancellation, along with a ‘transparency’ mode, which lets you hear more sounds from your surroundings, like when you're crossing the road or you need to hear an announcement on the train. 

Read our Apple AirPods Max review. 

Beats Powerbeats Pro 2

Average price in the past six months: £216.05
Cheapest price in the past six months: £169

• In-ear headphones
• IPX4 water and sweat resistant
• Active noise-cancellation

We like: Heart-rate monitor built into the headphone bud

We don't like: Ear hook design won't be for everyone

A pair of wireless earbuds with ear hooks to keep them securely in place, Apple's Beats Powerbeats Pro 2 could be worth considering for workouts. They're water and sweat-resistant, so should endure a heavy gym session, and there's even a heart rate monitor built in to give you real-time readings on your phone. 

Active noise cancelling will help you stay focused, without distractions from the outside world, and they come with a charging case featuring Qi wireless charging. 

Read our Beats Powerbeats Pro 2 review.

Apple AirPods Pro (2nd Generation)

Average price in the past six months: £216.58
Cheapest price in the past six months: £169

• In-ear truly wireless earbuds
• Active noise cancelling
• Built-in touch controls

We like: Plenty of eartip sizes

We don’t like: Compatibility issues with Android

Apple’s flagship headphones feature a redesigned MagSafe charging case with Qi wireless charging support. They are powered by a new internal chip that Apple claims has better sound than the previous generation AirPods Pro.

Touch controls on the stems let you control the active noise cancelling, volume, and change tracks. Each earbud and the case has IPX4 water and sweat resistant – meaning they can handle splashes.

Read our Apple Airpods Pro (2nd Gen) review.

Best Apple Watch deals

Apple Watch Series 10

Average price in the past six months: £333.32
Cheapest price in the past six months: £269*

• 46mm model
• OLED display (496 x 416 pixels)
• GPS

We like: Long list of smart features

We don’t like: Can’t be connected to an Android phone.

Apple’s flagship smartwatch for 2024 has a digital crown on the side that you press to wake up the device and flick through apps. There is a side button too, which prompts actions such as opening Apple Pay or the SOS function.

It has all the Apple Watch features from previous series, such as sleep tracking, crash detection and menstrual tracking. It has an official water resistance rating of 50 metres.

Read our Apple Watch Series 10 review.

More Which?-tested Apple Watch Black Friday deals

• Apple Watch SE 3 - SQUIRREL_TEXT_50022711

 Best iPad deals

Apple 11-inch iPad (2025)

Average price in the past six months: £383.92
Cheapest price in the past six months: £299*

• 10.9-inch screen
• A16 Bionic processor and 6GB of Ram
• 1,640 x 2,360-resolution screen

We like: It's the cheapest iPad since the 2022 launch

We didn't like: Camera quality can vary

The latest iPad (2025) is sure to tempt Apple fans, launching at almost half the price of an iPad Air and £170 less than the iPad Mini. It's new, so any discounts aren't going to knock your socks off, but every little helps. Plus, a lot of retailers offer extras with iPads, such as free Apple Music for three months.

This model has a 10.9-inch screen with 2,360 x 1,640-pixel resolution. It runs on the A16 Bionic chip with 6GB of Ram, which is the same processor found in the iPhone 15. The version we tested has 128GB of memory (which is double the base model of the 2022 version), or you can choose to have 256GB (from £429) or 512GB (from £629). You can buy a version with 5G for £479 if you're happy to pay extra.

Is this ‘cheap’ iPad worth the hype, or has it cut too many corners for our recommendation? Find out in our Apple 11-inch iPad (2025) review.

Apple iPad Air (2025)

Average price in the past six months: £733.13
Cheapest price in the past six months: £649*

• We tested the 11-inch screen version - this deal is on the 13-inch version
• 8GB Ram and 128GB storage
• M3 processor

We like: Upgraded processor

We didn't like: Processor aside, not the biggest upgrade

Sporting the powerful M3 chipset, the iPad Air has never been more powerful. The Air sits in the mid-range of tablets. Unless you're an absolute power-user who absolutely needs the souped-up iPad Pro, you will find this a more than capable tablet for your needs.

The Air comes with Apple Intelligence (AI). So if you don't need this, consider saving some money and getting the cheaper, standard iPad instead.

Read our Apple 11-inch iPad Air (2025) review to see our verdict.

• If you need more storage (and a larger display), you can buy the 256GB 13-inch iPad Air from Amazon for £799 (cheapest price: £799, average price: £839.93).

Apple iPad Pro 11-inch (2025)

Average price in the past six months: £985.17
Cheapest price in the past six months: £929*

• 11-inch and 13-inch versions
• 12GB Ram and 256GB storage
• M5 processor

We like: Responsive performance

We didn't like: Can’t have more than one user profile

This is the 11-inch version of Apple's top-of-the-line tablet, and it's packed with all the latest tech. That includes the same ‘tandem’ OLED display from the previous model and the powerful new M5 processor.

The 1TB and 2TB models have a slightly faster chip and double the memory (16GB of Ram), compared to the 12GB of Ram in the 256GB and 512GB versions. We tested the 256GB model.

Read our Apple iPad Pro 11-inch (2025) review to see if this premium model lives up to expectations.

• The cellular model of the iPad Pro M5. which can be used with a Sim card, is also on offer at Amazon for £1,099 (cheapest price: £1,099, average price: £1,191.97).

Find more bargains in our round-up of the best iPad deals.

Best MacBook deals

Apple MacBook Air 13-inch (2022, M2)

Average price in the past six months: £726.87
Cheapest price in the past six months: £699*

• Apple M2 processor
• 8GB Ram
• 256GB SSD

We like: Quiet when working hard

We don't like: If you don't view the screen straight-on, some dimming is slightly noticeable when you move to the sides. 

This 2022-generation MacBook has a 13.6-inch Liquid Retina display and a processor with eight cores, four of which are high-speed and four of which handle lightweight tasks in the background. At 12.4kg and 1.13cm thick, it makes a great portable companion to join you on your travels.

There's the choice of four finishes: midnight, space grey, silver and starlight.

To find out more about what it's like to use, read our full Apple MacBook Air 13-inch (2022, M2) review.

Apple 13-inch MacBook Air M4

Average price in the past six months: £907.45
Cheapest price in the past six months: £849*

• Apple M4 Pro processor
• 16GB Ram 
• 256GB storage

We like: Fast and responsive

We don’t like: Low on ports - two Thunderbolt USB-C and a 3.5mm jack

This 13.6-inch laptop from Apple (there’s also a 15.3-inch larger version) is its thinnest, lightest MacBook (hence the ‘Air’ in its name). 

The 256GB of storage feels stingy for the price. But it's good to see 16GB of Ram, as opposed to the 8GB we used to previously see on base models, and that powerful M4 processor.

To find out if this MacBook is the one for you, see our expert Apple 13-inch MacBook Air M4 review.

Apple 15-inch MacBook Air M4

Average price in the past six months: £1,144.92
Cheapest price in the past six months: £1,049*

• Apple M4 Pro processor
• 16GB Ram 
• 256GB storage

We like: The integrated fingerprint reader, enabling you to log in with Touch ID 

We don’t like: Storage is a bit stingy

The 2025 incarnation of the 15-inch MacBook Air will have some way to go to beat the 2024 M3 model’s superb screen, sound and design. But the reason to choose this, rather than the earlier model, is the promise of the extra power and flexibility it gains from its upgrade to an M4 processor and 16GB of Ram.

It’s good to see that Apple has finally stopped producing its laptops with a stingy 8GB of Ram from this generation, but the base (cheapest) configuration still only comes with a cramped 256GB SSD. Upgrading to more is expensive compared to Windows laptops.

Fast WiFi 6E and Bluetooth wireless connections are supported. Physical connections, however, are a bit minimalist – you get two fast Thunderbolt 4-compliant USB-C ports and a standard 3.5mm headphone jack.

To find out if this MacBook trumps its predecessors, see our expert Apple 15-inch MacBook Air M4 review.

Apple 14-inch MacBook Pro M4 (late 2024)

Average price in the past six months: £1,513.16
Cheapest price in the past six months: £1,349.99*

• Apple M4 Pro processor
• 16GB Ram 
• 512GB storage

We like: Great webcam

We don’t like: No face scanner

This 14-inch laptop from Apple has a powerful Apple M4 processor, 16GB of Ram and a 512GB SSD. 

There are three USB-C ports (super-high-speed Thunderbolt 4 data transfer format), an HDMI port, SD card reader and 3.5mm headphone/microphone jack. It also has a MagSafe charging port and a fingerprint reader for swift, secure login.

It weighs 1.54kg, which is heavy for a 14-inch laptop, but this is due in part to its all-metal aluminium body and glass screen.

To find out whether this laptop is worth your money, see our expert Apple MacBook Pro M4 review.

Definitely know you want a MacBook? Pick the right model for your needs and budget – see our expert guide to the best MacBooks.

 Best iPhone deals

Apple iPhone Air

Average price in the past six months: £991.04
Cheapest price in the past six months: £899.10*

The best offer around right now for the iPhone Air comes courtesy of Laptops Direct, which is selling the phone for £899.

• 6.5-inch Super Retina XDR OLED display with 2,736 x 1,260 resolution
• 5.6mm thin
• Single rear-facing camera

As one of the standout phones in Apple's latest range, deals are few and far between for the iPhone Air but there are a handful out there if you want to upgrade and avoid paying full price for the thinnest iPhone to date.

To see if Apple's slimline handset impressed our experts, jump on over to our iPhone Air review.

Apple iPhone 16

Average price in the past six months: £703.34
Cheapest price in the past six months: £599*

• 6.1-inch Super Retina XDR OLED display with 2,556 x 1,179 resolution
• A18 Bionic Chip
• Estimated minimum of six years of security updates from launch

We like New camera control button

We don’t like We're still waiting for that AI upgrade

We like the iPhone 16's new Camera Control button, extra shooting modes, and its better processor, but many might consider there's not quite enough new here to justify an upgrade over the iPhone 15.

Find out where you can buy the iPhone 16 below, find contract deals or see if it's worth it in our iPhone 16 review.

• Going back a generation, the iPhone 15 is now just a fraction of what it originally sold for. Right now you can get it for £529 over at Appliances Direct.

iPhone 16e

Average price in the past six months: £551.36
Cheapest price in the past six months: £449*

The Apple iPhone 16e is a scaled-back version of the iPhone 16 and the cheapest iPhone since the SE 2022. It has a lot of the same features as the iPhone 16, including the same screen size, but it only has one rear camera lens and no Dynamic Island.

Read the full Apple iPhone 16e review, compare the current Sim-free prices below, and check out contract deals too.

Apple iPhone 14

Average price in the past six months: £517.49
Cheapest price in the past six months: £445.50*

• 6.1-inch (2,532 x 1,170 pixels) Super Retina XDR display
• Dual-camera system with a larger sensor
• Estimated minimum of six years of security updates from launch

We like: Camera upgrades

We don’t like: No Dynamic Island notch on the display

The Apple iPhone 14 from 2022 has dropped in price at a number of retailers. It's the standard model in the 14 range and the cheapest, but it has a number of premium perks. The processor – called the A15 Bionic chip – is the same as in the iPhone 13, but it received an upgraded five-core GPU and 6GB of memory. The front-facing camera has powerful autofocus, making it smarter at focusing in pictures.

It comes in five different colours and with 128GB, 256GB or 512GB of memory. Cinematic mode records in 4K, but the cameras aren't as advanced as on the iPhone 14 Pro.

To find out if it lives up to expectations, check out our iPhone 14 review.

Find more bargains in our round-up of the best iPhone deals.

Best Apple accessories deals

Apple AirTag (four-pack)

Average price in the past six months: £117.94
Cheapest price in the past six months: £74*

• Works with FindMy
• Simple to set up
• Sleek design

Sick of losing your keys, wallet or even your luggage whenever it’s checked in at the airport? If so, it might be time to add an AirTag to your list of Apple devices, as it can help you keep tabs on your most treasured items from afar.

While you can buy one AirTag at a time, the four-pack presents a better value option (especially while it’s on offer) as it means you can keep track of multiple items as needed, without having to constantly swap out the AirTag they’re paired with.

To see what the AirTag is up against, check out our round-up of the best Bluetooth trackers.

Is Apple a good brand?

Adam Speight, Which? phones expert, says:

"Apple products have some world-leading specifications and high prices to match. Finding a decent discount on its popular products can be tricky but not impossible. 

"One of the best ways is to pick a slightly older version of the device you're interested in. With Apple usually supporting devices with important updates for a number of years (six for phones and tablets, and at least seven for MacBooks), you'll be able to keep an older model for a while too. You'll likely be getting a good deal if it's 20% off the launch price."

How Which? can help you find the best Apple deals

Finding good discounts on Apple products can be tricky. Unlike other tech brands, it tends to offer fairly meagre discounts, especially on newer models.

However, Apple offers good support for its product range – iPhones, for example, typically offer the longest support periods, which may be in excess of six years.

As such, the best deals on Apple products can be on predecessors to the current range. Check our reviews of Apple products, listed below, to see how they fare in our tough tests. 

Apple iPhone reviews | Apple iPad reviews | Apple MacBook reviews | Apple Watch reviews | Apple AirPod reviews

How to get an even better deal on Apple tech

Even when Apple products are discounted, they can still be some of the most expensive tech products on the market.

You might be able to save hundreds of pounds more if you buy a refurbished or second-hand device, but it's important to know what to expect when you buy.

Read more advice on refurbished or second-hand devices here:

• How to buy a refurbished iPad – where to buy and which model to opt for.
• How to buy a refurbished laptop – refurbished vs second-hand and how to spot a deal.
• How to make big savings on a second-hand phone – maximise savings in the sales.
• Guide to buying a second-hand phone – everything you need to know to shop smart.

How to recycle your old Apple tech

If you're upgrading from an older Apple product, you might be wondering what to do with the old one.

If your product is eligible, Apple will trade it in for credit against your next purchase. Visit Apple's trade in page to see if your device is eligible.

Electronics, particularly devices with batteries (such as mobile phones) should not be disposed of in your general household waste or kerbside recycling.

See all our expert advice on how to recycle a mobile phone and how to recycle electrical items.