Best iPhone deals 2025

iPhones are still some of the hottest smartphones around, but bagging a big discount on any Apple product is no easy task. Our curated list of the best iPhone deals will help you find the best options right now.

Our experts have been trawling the sales to bring you some of the best deals on iPhones and highlight even bigger savings in the second-hand market. We've put the new iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air through our rigorous lab testing too – but you won't find big discounts yet, as they are so new there are few deals to be found.

We also look at how to get the most money for your old iPhone, whether you're planning to buy the handset outright or want an iPhone on contract.

For more tips to help you shop smart in the sales, take a look at our dedicated guide to the best smartphones to buy in 2025.

Best iPhone deals at a glance

Now is a prime opportunity to save on the older iPhone 16, 15, and 14. While the new iPhone 17 is likely too fresh for major discounts, we’re tracking every price drop regardless. We typically only recommend deals that are 20% off the recent average price. However, significant Apple discounts are rare. To ensure you don't miss out, we’ve curated the best genuine, if small, iPhone offers available right now.

• The best iPhone 16 deals – We like the iPhone 16's new Camera Control button, extra shooting modes, and its better processor, but many might consider there's not quite enough new here to justify an upgrade over the iPhone 15. Read our Apple iPhone 16 review for more.  

• The best iPhone Air deals – As one of the standout phones in Apple's latest range, deals are few and far between for the iPhone Air but there are a handful out there if you want to upgrade and avoid paying full price for the thinnest iPhone to date. Our Apple iPhone Air review has all the details. 

• The best cheap iPhone deals –  The Apple iPhone 14 from 2022 has dropped in price at a number of retailers. It's the standard model in the 14 range and the cheapest, but it has a number of premium perks. The processor – called the A15 Bionic chip – is the same as in the iPhone 13, but it received an upgraded five-core GPU and 6GB of memory. The front-facing camera has powerful autofocus, making it smarter at focusing in pictures. Check our Apple iPhone 14 review to see how it fares in our tests, or see current prices below.

• The best value iPhone deals – The Apple iPhone 16e is a scaled-back version of the iPhone 16 and the cheapest iPhone since the SE 2022. It has a lot of the same features as the iPhone 16, including the same screen size, but it only has one rear camera lens and no Dynamic Island. Read our Apple iPhone 16e review for more. Currently cheapest from Lebara at £449, though also available from the retailers below. 

See all the iPhones we've tested by going to our mobile phone reviews. And, if you're wondering why you can trust our independent reviews, take a look at how we test phones

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Best Apple iPhone 17 Sim-free deals

The iPhone 17 range is Apple's newest, and as such, you shouldn't expect to find significant discounts on them yet. The best place to find discounts on iPhones is by looking at older models, like the iPhone 16, iPhone 15 and iPhone 14 series. We outline all these in the next section and beyond, but will cover the 17 range and current prices first. You can also see how this phone compares to its predecessor in our guide to the iPhone 16 vs iPhone 17. 

* References to ‘Average price' and 'Cheapest price' are based on Which? market knowledge and information supplied by our partners. Prices are checked for the six calendar months prior to publication. Not all retailers are included in our checks.

Apple iPhone 17

Average price in the past six months £806
Cheapest price in the past six months £799*

• A19 Bionic chip promising better performance and efficiency
• Larger 6.3-inch display with new ProMotion for dynamic refresh rates and a smoother feel
• Upgraded 'dual-fusion' cameras with a 48MP ultrawide lens

Check our iPhone 17 review, or see the latest contract deals for the iPhone 17.

Interested in the other models in the new range?

• iPhone 17 Pro – The Apple iPhone 17 Pro has a new design, including an eye-catching new orange colour option and aluminium body. Check iPhone 17 Pro contract deals or see below for Sim-free prices. SQUIRREL_TEXT_50022519
• iPhone 17 Pro Max – The same design upgrades as the smaller Pro model, but with a large 6.9-inch display and a bigger battery. Check iPhone 17 Pro Max contract deals or see below for Sim-free prices. SQUIRREL_TEXT_50022579
• iPhone Air – Replacing the 'Mini' and 'Plus' options of recent years is the new 'Air'. It's a completely new design that slims down the traditional iPhone formula. Check iPhone Air contract deals or see below for Sim-free prices. SQUIRREL_TEXT_50022577

Best Apple iPhone 16 Sim-free deals

Decent discounts have appeared from time to time on the iPhone 16 range, and expect to see them more often now the iPhone 17 has been released.

Apple iPhone 16

Average price in the past six months £676
Cheapest price in the past six months £599*

• A more luxurious display than the previous model
• New camera control button for added versatility, and extra shooting modes
• Boosted, speedy performance

Check iPhone 16 Sim-free prices below, compare iPhone 16 contract deals, or see if it's worth it in our iPhone 16 review.

Weighing up one of the other handsets in the iPhone 16 range?

• iPhone 16e – A scaled-back version of the 16 and the cheapest iPhone since the SE 2022. It has a lot of the same features, but it only has one rear camera lens and no Dynamic Island. Check iPhone 16e contract deals or see below for Sim-free prices. Buy the Apple iPhone 16e from Lebara for £449. SQUIRREL_TEXT_50019879 
• iPhone 16 Pro – The Apple iPhone 16 Pro has a slightly bigger screen than the iPhone 16 with higher-specification cameras for sharper zoomed-in shots and more megapixels. Check iPhone 16 Pro contract deals or see below for Sim-free prices. SQUIRREL_TEXT_50018527
• iPhone 16 Pro Max – The Apple iPhone 16 Pro Max is a bigger-screen version of the 16 Pro. Apple has packed its best technology into this phone for a premium experience. Check iPhone 16 Pro Max contract deals or see below for Sim-free prices. SQUIRREL_TEXT_50017624
• iPhone 16 Plus – The same as the iPhone 16, but with a bigger 6.7-inch Super Retina XDR display. Check iPhone 16 Plus contract deals or see below for Sim-free prices. SQUIRREL_TEXT_50016626
  
  

Best Apple iPhone 15 deals

Now available with a decent discount, the iPhone 15 range is well worth a look if you're not bothered by the latest improvements.

Apple iPhone 15

Average price in the past six months £716
Cheapest price in the past six months £539*

Laptops Direct has the lowest price available right now, offering the iPhone 15 for £529.

• Brighter display and thinner bezels compared to the iPhone 14.
• Features a USB-C port instead of Apple's Lightning connection, allowing charging with any standard USB-C cable.
• Camera software includes an upgraded night mode and more editing options.

Find out where you can buy the iPhone 15 below, find contract deals or see if it's worth it in our iPhone 15 review.

Considering a different model from the iPhone 15 series? 

• iPhone 15 Plus – Everything the iPhone 15 offers but with a bigger screen. Check iPhone 15 Plus contract deals or see below for Sim-free prices. SQUIRREL_TEXT_50009974
• iPhone 15 Pro – Strong camera upgrades and an eye-catching screen. Check iPhone 15 Pro contract deals. This phone is no longer available to buy new Sim-free, but you can pick it up second-hand. SQUIRREL_TEXT_50009169
• iPhone 15 Pro Max – The first camera system we’ve tested that was good enough to earn five stars. Check iPhone 15 Pro Max contract deals or see below for Sim-free prices. SQUIRREL_TEXT_50009803

iPhone 15 vs iPhone 16: Compare two of Apple's most popular smartphones to see what they have in common, and which features stand out.

Best Apple iPhone 14 deals

You can find some attractive discounts on the Apple iPhone 14 and other models in the series.

Apple iPhone 14

Average price in the past six months £510
Cheapest price in the past six months £445*

• Still-fast A15 Bionic processor.
• The front-facing camera features powerful autofocus for smarter, sharper pictures.
• Cinematic mode records in 4K, though the cameras are less advanced than the iPhone 14 Pro's.

To find out if it lives up to expectations, check out our iPhone 14 review. Check contract deals and prices from retailers below.

Considering a different model from the iPhone 14 series? 

• iPhone 14 Plus – The first time Apple introduced a larger 'Plus' model to its range, it has a larger, glorious screen and a bigger battery. This phone is no longer available to buy new Sim-free, but you can pick it up second-hand. SQUIRREL_TEXT_12880201
• iPhone 14 Pro – The iPhone 14 Pro aimed to raise the game in terms of both power and photography. Check iPhone 14 Pro contract deals. This phone is no longer available to buy new Sim-free, but you can pick it up second-hand. SQUIRREL_TEXT_12880194
• iPhone 14 Pro Max – The first camera system we’ve tested that earned a full five stars. Check iPhone 14 Pro Max contract deals. This phone is no longer available to buy new Sim-free, but you can pick it up second-hand. SQUIRREL_TEXT_12880215

Stuck on which iPhone to go for? Find out which Apple iPhone is for you.

Deals on older iPhones and second-hand iPhones

We recommend sticking to the iPhone 14 or newer if you're considering an older model. It all comes down to software support; older models stop receiving major iOS updates much sooner. That means you’ll miss out on new features and, more importantly, could be left without critical security patches to protect your data.

The iPhone 13 is a tougher call. It’s still a capable phone, so if you spot one at a rock-bottom price, it’s certainly tempting. Just be aware that its software support will likely end in under two years, meaning you'll be shopping for an upgrade again before you know it.

This is where exploring the refurbished market can be a brilliant strategy. For our expert tips on how to get a great deal on an older phone safely, read on.

Best second-hand iPhone deals

Before buying an iPhone, consider looking at the second-hand and refurbished market, as this is often where the best savings can be found. iPhones dominate this market, which means prices are competitive.

When buying second-hand, double-check that the phone is still supported with security updates. If it's no longer supported, hackers could exploit vulnerabilities in its software. Some second-hand retailers, such as MusicMagpie, will warn you in the specifications if a phone no longer has security support – but many won't. Use the Which? phone support calculator to find out how long you can expect to get support. 

Second-hand phones are sold with a grade based on their condition. Our research shows that a grade B (or equivalent 'good') will generally get you the best deal, balancing price with the quality of features.

Read more in our guide on how to buy a second-hand or refurbished phone. Our guide to the best second-hand retailers also rates a range of tech stores based on feedback from real customers.

Our pick: Apple iPhone 14 (original price £799, now around £325 second-hand)

The iPhone 14 series from 2022 has seen some major discounts in the second-hand market. It doesn't have the advanced cameras of an iPhone Pro, but it doesn't scrimp on specs: you'll get Apple's A15 Bionic Chip, a striking display and clever camera modes. We expect Apple to support it with regular security updates until at least September 2028.

We've seen it on sale for around £340 in 'good' second-hand condition at Music Magpie. Find out the full story in our Apple iPhone 14 review.

Also consider these iPhone that can now be found cheaper at multiple second-hand retailers:

• Apple iPhone 12 (original price £799, now around £200 second-hand): More and more iPhone 12s are appearing in the second-hand market. You should find them for £180 to £400, depending on the phone's condition.
• Apple iPhone 13 Pro (original price £1,149, now around £310 second-hand): The iPhone 13 Pro has the most premium cameras of the 13 series. It currently goes for a lot less than half its original price in 'very good' second-hand condition. We've seen it on sale for around £310 at Music Magpie.
• Apple iPhone SE 2022 (original price £419, now around £199 second-hand): Previously the most affordable phone in Apple's line-up, the iPhone SE 2022 gives you access to iOS on a budget, and it's very portable with a 4.7-inch display. Right now it can be bought for just a fraction of its original price, going for around £200 in 'excellent' condition over at Laptops Direct.
• Apple iPhone 14 Pro Max (original price £1199, now around £435 second-hand): With a 6.7-inch display and no less than three rear-facing cameras, the iPhone 14 Pro Max was Apple's top tier phone only a few years back, but now it's down to a mid-range price. This refurbished offer lets you get the 14 Pro Max for £445 in 'very good' condition, courtesy of Music Magpie.

How to spot a good deal on an iPhone

Adam Speight, Which? mobile phones expert, says:

• iPhone deals are scarce, and you're likely to get the best offers by choosing an iPhone that's not in the latest range. If you do find a discount on a recent iPhone, consider it a good deal if you're getting around 20% off.
• Avoid buying an iPhone that's likely to lose its security updates soon. Sometimes, phones can look like they're a great deal, but a much older model might be at risk of losing important security updates fairly soon after you buy it. Security updates and patches are important to keep your data safe. We only recommend deals on iPhones (see above) that we estimate have at least two years of security patches remaining.
• Decide what's most important to you in your new phone. Cameras generally account for the biggest expense, but you might find that the priciest camera features aren't important to you. 

Find the handset for you in our guide to which Apple iPhone to buy, or browse our iPhone reviews to see how all of Apple's handsets scored in our lab tests.

How much is the latest iPhone compared to older models?

iPhones are typically expensive, and it's unusual to see significant discounts on the latest iPhones soon after launch. The good news is you can make savings with predecessors, many of which have plenty of life left thanks to Apple's long support periods. For example, while the iPhone 17 launched at the same price as the iPhone 16, you can now find deals on the latter. 

How to get the most money for an old iPhone

If you're about to buy a new iPhone, there are some simple ways to get cash for your old one.

• Apple Trade In Apple takes your device and swaps it for credit towards your next purchase or offers you an Apple gift card. If your device isn't eligible (perhaps it's damaged beyond repair), Apple will recycle it for you. The Apple Trade In website has a list of price estimates for iPhone models. You can trade in the iPhone 12 for up to an estimated £120 and the iPhone 13 for £190. You can return your old device using a pre-paid trade-in kit that Apple sends, or take it to an Apple store.
• Third-party sellers If you want cash instead of credit, consider trading in your old iPhone to a third-party seller. MusicMagpie offers up to £195 for an iPhone 12 (64GB, unlocked) and £195 for an iPhone 13 (128GB, unlocked). CeX offers up to £110 for an iPhone 12 and £147 for an iPhone 13. 
• Mobile phone providers trade-in You can also trade in your phone to mobile phone providers such as O2, Vodafone, EE and Three. They either offer credit towards your next purchase or cash. 
• Recycling comparison websites Some websites such as Compare and recycle and Sellmymobile.com will compare offers for your phone to help you find the best deal. 
• eBay You're likely to get the most money by selling your old phone independently through an online marketplace such as eBay, though this requires more effort on your part to manage the sale and delivery. 

Before parting ways with your old phone, back up your phone's data or transfer it to your new phone so you don't lose anything. Then erase your data by performing a 'factory reset', which can be found in your phone's Settings.

Looking for more offers on tech products? See our pick of the best iPad and tablet deals and best Amazon deals.