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Best gift subscriptions – for treating loved ones or yourself
From cinema and art gallery memberships through to books and stationery delivered to your door, these are the gifts that keep giving
Whether it’s a monthly box of gourmet snacks, unlimited cinema tickets or exclusive access to cultural experiences, a subscription is the gift that keeps on giving long after the special occasion is over.
They’re also a good way to treat yourself with new experiences or money off your most loved days out.
At Which?, we’ve gathered expert insight from our team who share their personal favourites.
From food and drink deliveries to memberships for film, art, and history lovers, we’ve rounded up our picks for the best gift subscriptions.
Grab genuine bargains and get free tips from our experts by signing up for the monthly Deals newsletter
Best gift subscription for a culture vulture
Tate membership
If you're an art lover, a Tate membership is a must. Membership includes free entry to all galleries and exhibitions – even the ones that have limited availability. You will also receive invites to special events, can hang out in the members' room, and as a cherry on top there's a 10% discount at any Tate Shop.
We like Unlimited free entry to all Tate exhibitions and exclusive member events.
Watch out for Best suited for those who can visit Tate galleries regularly.
A Tate Membership offers art lovers unlimited free entry to all exhibitions across Tate Modern, Tate Britain, Tate Liverpool and Tate St Ives. Members also gain access to exclusive members' hours, invitation-only events and dedicated Members Rooms to relax in during gallery visits.
Additional perks include 10% off at Tate shops and cafés and a free subscription to the Tate Etc. magazine, keeping members up to date with the latest art news.
From £90 per year (currently on discount at £78), or £7.50 per month from Tate.
The National Art Pass
Not only do you save money, you're supporting the work of the Art Fund who give grants to buy and share works of art for everyone to enjoy. Your support also helps museums to run exciting projects that reach new audiences, in person and online, so that everyone can benefit from access to art.
We like Free or discounted entry to hundreds of UK museums and exhibitions.
Watch out for Some major exhibitions may still require an additional booking fee.
A National Art Pass provides free entry to more than 250 museums, galleries and historic places across the UK and 50% off major exhibitions. Members also receive an Art Map guidebook and a subscription to Art Quarterly magazine for insights into the art world.
Beyond personal benefits, the pass also helps fund museum projects, supporting exhibitions, conservation, and public programs.
From £37.50 per year at National Art Pass.
Cinema memberships
A yearly subscription may be pricey up front, but some will offer you unlimited film tickets, exclusive screenings, free seat upgrades, and – most importantly – discounts on the expensive popcorn. Look out for memberships that include discounts at chain restaurants so you can eat out after the flick.
We like Unlimited access to films and exclusive perks.
Watch out for Memberships are chain-specific, so check if there’s a participating cinema nearby.
For film lovers, a cinema membership can be a fantastic way to save money on tickets while enjoying exclusive benefits like free screenings, priority booking and discounts on food and drinks. Here’s a breakdown of some popular UK cinema memberships available:
- Odeon myLIMITLESS Unlimited films, plus 10% off food and drinks, and 25% off food at PizzaExpress. From £17 per month at Odeon.
- Vue Membership Free to join, includes ticket refunds up to two hours before the screening and exclusive discounts on snacks and drinks. No monthly cost at Vue.
- Cineworld Unlimited Unlimited films across the UK, plus discounts on snacks and drinks. Prices start from £13 per month, varying by location at Cineworld.
- BFI Membership Includes free screenings at BFI Southbank, priority festival booking, and discounts on BFI rentals. From £39 per year at BFI.
- Curzon Membership Includes up to five free tickets, ticket discounts and access to Curzon Home Cinema. From £55 per year at Curzon.
- Picturehouse Membership Free tickets, discounts on tickets and food and drinks, plus exclusive preview screenings. From £65 per year (prices vary by location) at Picturehouse.
Best gift subscription for a techie
A Which? Tech subscription
Life's too short to get frustrated by tech. When you're struggling with a slow computer, poor wi-fi, an eratic printer or worse, Tech Support can help. Membership includes Which? Tech magazine to help you stay across the latest tech developments and scams, and get the best out of your home tech devices.
We like One-to-one tech support and remote fixes, access to our reviews in our print magazines and much more.
Watch out for Shameless self-promotion.
A Which? Tech subscription is a great option for anyone looking to stay informed about the latest technology while also having access to expert support. It includes unlimited one-to-one tech help via phone, email and remote fixes, making it useful for troubleshooting everything from slow wi-fi to printer problems.
Subscribers also receive Which? Tech magazine (published bi-monthly), packed with reviews, advice, and tips on the latest gadgets and home technology.
Find out more: The best tech gifts
Best gift subscription for a history buff
Ancestry DNA and Family History Membership
I did an Ancestry DNA test and it's been such a talking point in our family because it answered some key questions - like confirming that I'm as genetically Welsh as I always thought! Depending on the package you choose, you can also connect with relatives you never knew you had or access key documents such as census records and wills.
We like A fascinating way to explore family history.
Watch out for Some features require an additional paid subscription.
AncestryDNA offers an at-home DNA test that provides detailed ethnicity estimates and can help users discover and connect with distant relatives. It’s a great way to explore your roots and gain insight into your genetic background.
For those who want to go beyond DNA, an Ancestry subscription grants access to millions of historical records, including birth, marriage, death and census records. Membership options vary depending on whether you want UK-only records or worldwide access.
- DNA kit From £79
- UK records only From £11 per month or £55 for six months
- UK & Ireland records From £14 per month or £70 for six months
- Worldwide records From £20 per month or £100 for six months
Find out more at Ancestry.
Best gift subscription for a bookworm
Tea and vintage book club subscription – Bookishly
This is a lovely gift idea for bookworms. The books are vintage, so they come with a little extra character, and the teas are literary themed. A three-month subscription is perfect for those who like to hibernate for the winter!
We like A unique mix of vintage books and quality tea.
Watch out for The book selection is a surprise, so it may not always match personal preferences.
Bookishly offers several book subscription options, but this one stands out for its quirky charm. Each month, subscribers receive a surprise vintage paperback along with tea from Jenier World of Teas. It’s made for readers who want to expand their collection while enjoying a cosy reading experience.
Subscriptions are available in pre-paid bundles of four to 12 months, with a welcome pack sent out in the first month. This pack includes a book, tea and a sign-up card that allows you to register online and join the monthly schedule. There’s also the option to add a literary mug to the welcome pack, with four designs to choose from.
If you’re unsure about committing, there’s also a one-month option to try it out, and new customers can get 10% off their first order by signing up for the Bookishly newsletter.
You can get four months from £48 at Bookishly.
Find out more: 26 best gift ideas for women – from as little as £6
Best gift subscription for a stationery lover
Under the Rowan Trees Stationery
If you're a stationery addict or just have an appreciation for sparkly pens and beautiful notepads this is a brilliant gift idea - a monthly themed box of fantastic stationery to keep, use or (most likely) get taken by your children to use.
We like Free postage and packaging.
Watch out for Not everyone will use all the stationery items included.
For those who love notebooks, pens, stickers and pretty paper, the Rowan Berry Box from Under the Rowan Trees is a stationery lover’s dream.
Each month, subscribers receive a curated box of eight to 10 themed stationery items, useful for journalling, planning or adding creative flair to everyday tasks.
Subscribers can choose between a rolling monthly plan, a three-month prepay, or a six-month prepay option. Plus, new customers can get 10% off their first order when signing up for the mailing list.
From £20 per month at Rowan Berry Box.
Find out more: Best gifts for girlfriends
Best gift subscription for drinks lovers
Caravan Coffee Subscription
I've tried out a variety of coffee subscription services, and to date, Caravan has provided the best quality-to-cost ratio. The site offers several gift subscription options for beans, ground coffee, and pods. The recipient can select a specific blend, or if they’d prefer to let Caravan decide, they can go with the Roaster's Rotational.
We like Freshly roasted coffee delivered straight to your door.
Watch out for Subscriptions can be pricey if you’re not a daily coffee drinker.
Caravan Coffee Roasters offers a flexible coffee subscription, delivering a rotating selection of single-origin coffee straight to your home.
You can choose your preferred grind (whole bean or ground) and select weekly, fortnightly or monthly deliveries to suit your coffee habits.
Subscribers can also opt for gift subscriptions, making it a great present for coffee lovers. New customers can get 10% off their first order by signing up for the Caravan Coffee newsletter.
From £9 per month at Caravan Coffee Roaster.
The Wine Society Membership
We like Access to high-quality wines and free delivery.
Watch don’t like £40 one-time joining fee.
The Wine Society is a member-owned, not-for-profit wine club offering an exclusive selection of expertly curated wines at lower-than-retail prices.
Membership provides access to affordable fine wines, exclusive events, tastings and educational wine resources.
For a one-off £40 joining fee, you get lifetime membership, access to a carefully curated selection of wines, and £20 off your first order. All UK orders also come with free delivery.
If you want wine delivered regularly, the Wine Without Fuss subscription sends a 12-bottle case every two months, with prices starting at £95 per case. For those looking for something extra special, the Vintage Cellar Plan (an extra £35 per month) offers access to The Wine Society’s top wines.
Find out how The Wine Society scored in our tests for best wine clubs.
After £40 joining fee, subscription fees start from £95 at The Wine Society.
The Whisky Tasting Company Subscription
I got the rare and premium whisky subscription for my brother's 40th, and it was amazing. There were so many incredible whiskies, all beautifully packaged. He's quite a whisky snob, so the fact that he was impressed must mean it's good – right?
We like Good way to try new and rare whiskies.
Watch out for Some premium sets may be in limited supply.
The Whisky Tasting Company provides whisky lovers with beautifully packaged tasting sets featuring a mix of classic, rare and premium Scotch whiskies. Each set includes individual tasting cards and a whisky tasting mat, making it an ideal way to discover new flavours.
You can choose from one-off tasting sets or a subscription that delivers whisky straight to your door. There are also personalised gifting options, making it a great present for whisky enthusiasts.
From £89 (three sets over nine months) at Whisky Tasting Subscriptions.
Find out more: The best gifts for men
Best gift subscription for a foodie
The Cheese Geek boxes
My family went through a real phase of ordering cheese boxes for birthdays or for Christmas, which was great for the person hosting.
We like Customisable cheese boxes, delivered fresh.
Watch out for Someone needs to be home to receive the delivery, especially in warmer months.
If you know someone who’s serious about their cheese, The Cheese Geek promises to keep them happy. Its subscriptions deliver a curated selection of artisanal British cheeses, complete with tasting notes and pairing suggestions. You can tailor the box to their preferences (so no unwanted stilton surprises), and each delivery is designed to offer a new and exciting cheese experience.
There's also a flexible gift subscription option, meaning you can choose the number of deliveries instead of committing to an ongoing subscription.
From £35 per box The Cheese Geek.
New Parents Meal Box – Cook
I've sent these to a few people as new baby gifts and always had great feedback. You can choose a pre-selected hamper or pick meals you think they'd like.
We like Convenient meals designed for busy parents.
Watch out for Meals arrive frozen, which may not suit everyone's preference.
Cook's New Parents Meal Boxes are designed to take the stress out of mealtimes during the first few months of parenthood.
With options from classic comfort food to vegetarian dishes, these meals can go straight from the freezer to the oven or microwave – ideal for when there’s no time to cook.
Each meal is hand-prepared, and the boxes include award-winning dishes and Cook bestsellers. It also offers a 10% discount for new parents for 12 months. To get the discount, sign up on its website and you'll be sent a voucher code by email.
Order a New Parents Meal Box package from Cook from £75.
SnackVerse box
I bought this for my teenager for his birthday and every time a new one arrives it is a highlight of the month (plus I get to eat or drink the things that don't pass his own personal taste test!).
We like Global snacks, delivered monthly.
Watch out for Snacks best enjoyed in moderation.
SnackVerse delivers a monthly selection of snacks from a different country, offering a fun and unique way to explore global flavours. Each box includes a mix of sweets, chocolates, crisps, biscuits and drinks, giving subscribers a taste of international snacking culture.
There are three subscription options to choose from: Mini, Original and Premium. The Premium box contains more than 20 snacks for those who want the full experience.
Each box also includes a 20-page guide that provides insights into the featured country’s culture and food traditions. UK delivery is free, and international shipping is available at an extra cost.
You can visit the website to subscribe to a monthly SnackVerse box from £9 a month.
Find out more: Best gifts for foodies