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Which TV brand to buy in 2025
In our unique longevity and customer satisfaction survey, we've asked more than 15,000 Which? members and members of the public to tell us whether they're happy with their TV and if they've experienced problems, so you can see which brands are worth investing in.
Philips and Hitachi developed the most faults in the first six years of ownership. Problems with the picture or screen were by far the most common fault, followed by hardware failures.
The trend was the same for out least reliable brands, with picture and screen problems being the most common issue for Hitachi and Philips models.
We review more than 150 TVs every year, so check out which we like the most in our best TVs.
TV brands rated
The table below summarises this year’s results, based on TVs bought in the past six years.
Only logged-in Which? members can view the brand names, below. If you’re not yet a member, you can get instant access if you join Which.
| 81% | 8% | 3% | 19 | 67% | |
| 81% | 10% | 4% | 12 | 66% | |
| 81% | 9% | 6% | 2 | 59% | |
| 78% | 11% | 4% | 1 | 63% | |
| 75% | 13% | 3% | 0 | n/a | |
| 74% | 9% | 3% | 0 | 60% | |
| 73% | 16% | 4% | 3 | 63% |
TV brands ranked by customer score. Customer score is based on owner brand satisfaction and willingness to recommend to others, and analysed across TVs purchased between 2017 and 2025. The customer score, proportion faulty and proportion repaired or replaced are based on a survey of 9,917 people who own TVs, conducted in March 2025. Where 'n/a' is reported, there is not enough data or we haven't tested models from that brand. Sample sizes: LG (2,417), Samsung (2,069), Sony (590), Panasonic (447), Hisense (376), Bush (176), Philips (104), TCL (54), Toshiba (164), Sharp (71), Hitachi (79), JVC (124).
As you can see in the table, there's a big difference between the best and worst TV brand in terms of both customer satisfaction and the proportion of appliances that developed faults.
Narrow your search and find out what size TV you should buy, then see our recommendations.
Which TV brand is most reliable?
These results take into account how many products developed a fault, how quickly these faults occurred, and how much they impacted day-to-day use of the product.
Five-star reliability rating
TVs are one of the most reliable tech products you can buy, and five brands were rated the full five stars for reliability.
One brand of the five comes out on top, just, thanks to a lower fault rate in the first six years of ownership. Still, all five brands are very reliable, with little to pick between them, and you shouldn't expect to see any faults for some time after purchase.
The reliability score doesn't align with customer score, though, as some brands are clearly more favoured by their owners.
Four-star reliability rating
The next three brands still make reliable TVs, but their higher fault rates put them in the four-star bracket.
While only 8% of the most reliable brands' TVs developed a fault in the first six years, an average of 13% of the TVs from these five brands became faulty in the same timeframe.
Three-star reliability rating
Two brands start to bring up the rear when it comes to TV reliability where the majority of brands are four or five-star rated.
This is due to how many of their TVs develop faults in the first six years of ownership: 16% for both brands.
Two-star reliability rating
One of the more well-known TV brands in the UK narrowly misses out on being the least reliable brand in our survey, but it's still one of the worst brands.
Our results found that 24% of TVs from this brand developed a fault in the first six years. It's joined by a less familiar brand with the same poor reliability rating and fault rate of 24%
One-star reliability rating
No brands were poor enough to get one star in our 2025 survey.
The best TVs are often high-end, but that's not always the case. See the best TVs under £500.
The most common TV faults
Problem with the picture or screen
Screen issues are tricky to diagnose. Sometimes they're caused by a hardware fault, such as a dead pixel on the screen, which shows up like a green or red dot that's impossible to remove. But sometimes a fuzzy picture can be caused by a weak aerial signal or wi-fi connection.
How to tackle screen problems: If you notice a problem with the screen, try turning it off and on to see if the issue goes away. Some TVs also have screen-refresher software, which essentially tries to wipe away any picture problems. They go by different names, and not all TVs have them, but you'll find the options in the settings.
Hardware failure
This usually results in your TV not turning on, and it's because something inside the TV has gone wrong. It's often the motherboard, which acts as a connector for all the other bits of the TV and makes sure they can talk to each other.
How to tackle hardware failure: There's not much you can do about hardware failure – you're best off calling the manufacturer or retailer to organise a repair or replacement.
Sound quality problems
Like screen problems, sound quality faults can be a variety of things, but are most likely down to some kind of unwanted crackle or fuzz. These are sure signs of speaker breaking. Sometimes it's down to how they are connected to the motherboard (the brains of the TV) perhaps it's got loose, or it could be the speaker itself that's failing.
Not all sound quality issues are down to faulty speakers. Many people tell us they struggle to hear their TV, particularly because voices are too quiet. This isn't necessarily a fault and more a problem with how sounds are mixed to emphasise louder sounds, or simply because the speakers aren't very good.
How to sound quality problems: If you're struggling to hear some aspect of TV sound, probably dialogue, then try a different sound mode to try and amplify it. Most TVs have a voice boost or clear voice style option. If you're hearing crakling or all the sound is coming from one side of your TV then there's something more serious going on and your TV will likely need an expert repair. If the cost of repair is high the consider using a Bluetooth speaker or soundbar to play the audio and bypass your TV speakers altogether.
If you need to replace your TV in a hurry, is a second-hand one a good option? Read our guide to buying a second-hand TV.
Which TV manufacturers are the best value for money?
Based on feedback from our customer satisfaction survey, we've given brands a star rating (out of five) for value for money.
Despite a wide gulf in quality between some brands, people tend to think they're getting good value for money from their TVs. Still, two of the top three brands make some of the most expensive TVs available, so it's interesting to see that people feel the quality justifies the cost.
How we calculate the best and worst TV brands
Which? has a wealth of information on Britain's favourite brands. Every year we ask Which? members to tell us about the tech they own – from how likely they'd be to recommend a brand, to how reliable the products are once they get them home.
This year more than 15,000 Which? members and members of the public told us about over 58,000 individual products, and we use this information to create our customer and reliability scores.
We calculate our customer score based on whether customers would recommend each brand and their level of satisfaction. We also calculate which brand developed the most faults, based on products up to six years old.
Our most reliable brand and reliability star ratings are based on how many products developed a fault, how quickly these faults occurred, and how much they impacted day-to-day use of the product.
Find our more about the in-depth analysis that goes into our each review in how we test TVs.