Best TV deals 2025

Looking for a great television for less? All the TVs we've listed here are not only genuinely good TV deals, but they also did well in our in-depth lab tests.

We've checked prices from major retailers, including AO, Argos, Currys and Richer Sounds, as well as some smaller retailers you might not normally consider. The TVs we list here, from the likes of LG, Samsung and Panasonic, all score well in our independent lab tests, so you can be confident you're not buying a dud.

Always check our reviews to make sure a model is right for you. As well as featuring the full results of our independent lab tests, our TV reviews also reveal which brands are the most (and least) reliable. 

For more tips to help you shop smart for your new set, take a look at our dedicated guide to the best TVs 2025. 

Best TV deals 2025

*'Average price' or 'lowest price' are based on Which? market knowledge and information supplied by our partners. Average price and lowest price are checked for the six calendar months prior to publication. Not all retailers are included in our checks.

See all the TVs we've tested by going to our TV reviews

Our pick overall: LG 43NANO80A6B

Average price in the past six months: £363
Cheapest price in the past six months: £269*

• 43-inch 4K TV
• LCD display
• Supports HDR10 and HLG formats

We like: LG’s operating system and remote work well together

We don't like: Sound lacks dynamism

This entry-level TV from LG incorporates the brand's Nanocell tech, which is designed to boost colour – that's unusual for a television that you can buy for less than £400.

For this price, you shouldn't expect a whole host of bells and whistles (gaming features are a little limited, for example), but there's still the option to use voice controls through LG's excellent Magic Remote, and recording is available, too.

Read our LG 43NANO80A6B review to discover whether this is a bargain TV worth bagging.

Give everyone super-useful advice, up to 50% off

This Christmas, give everyone a whole year of super-useful Which? advice for less.

Buy and save

Offers end 8 January 2026

Best TV deals: 42 to 50-inch

Hisense 43A7NQTUK

Average price in the past six months: £330
Cheapest price in the past six months: £219*

• 43-inch 4K TV
• QLED display
• Supports HDR10, HLG and HDR10+ formats

We like: TV dramas sound great

We don't like: Annoying smart menu

The Hisense 43A7NQTUK is a smaller screen QLED TV that had an RRP around the £500-mark on release, so this is a fantastic price. It boasts Dolby Atmos audio technology, several different HDR formats, voice commands and even support for an on-board personal video recorder.

Hisense says that the A7N series ensures 'every colour, from the most subtle to the most vibrant, stands out', which would be a real win for a TV costing so little.

So how good is that screen? Find out in our full Hisense 43A7NQTUK review.

LG 43QNED82A6B

Average price in the past six months: £502
Cheapest price in the past six months: £399*

• 43-inch 4K TV
• QLED display
• Supports HDR10 and HLG formats

We like: Simple to use

We don't like: Poor motion handling at SD

The 43-inch 43QNED82A6B is the smallest and cheapest of LG’s QNED range. QNED is unique to LG, but it basically means it has quantum dots to boost colour.

It’s more basic than other QNED TVs, which keeps costs low, but still has a few features you don't always find on TVs in this price range: support for Apple AirPlay 2 and Google Cast, recording and pausing live TV with the built-in PVR, a microphone in the remote that enables you to control some parts of the TV with your voice.

Should you opt for this discounted 43-inch model? Discover all you need to know in our LG 43QNED82A6B review.

Samsung QE43QN90F

Average price in the past six months: £953
Cheapest price in the past six months: £699*

• 43-inch 4K TV
• Neo QLED display
• Supports HDR10, HLG and HDR10+ formats

We like: Intuitive operating system 

We don't like: Fiddly remote

The QE43QN90F is a Neo QLED TV with a backlight stuffed with miniscule bulbs to improve contrast and push brightness.

Samsung has given it the high-end treatment, too, so there are nice extras for gamers such as the 165Hz screen, FreeSync and variable refresh rate tech, all for a cheaper price than an OLED from LG or Samsung.

Samsung’s Tizen operating system is as slick as ever, but the remote could do with more buttons.

Check out the full Samsung QE43QN90F review to see how this one scored in our tests.

• The 50-inch model – the Samsung QE50QN90F – is also on offer now. SQUIRREL_TEXT_50021575

 LG OLED48C56LB

Average price in the past six months: £1,214
Cheapest price in the past six months: £849*

• 48-inch 4K TV
• OLED display
• Supports HDR10, HLG and Dolby Vision formats

We like: Fantastic HDR use

We don't like: Needs more smart menu customisation

It’s widely agreed that if you want the best TV, you go for an OLED. The advantages the technology has over backlit models, typically LCD or QLED, are undeniable. Each pixel in an OLED display creates its own light, so there’s a lot more control over how the screen is lit, which gives contrast a big boost. LG popularised the technology, and the 48-inch OLED48C56LB is one of its most high-end sets.

There’s a microphone in the remote enabling you to control some parts of the TV with your voice, Apple AirPlay 2 and Google Cast are both built-in, and it's packed with gaming features with a 120Hz screen.

Rather confusingly, there is a variant of this television called the LG OLED48C54LA that's available at selected retailers. Right now, however, it's pricier than the OLED48C56LB.

Read our full LG OLED48C56LB review to find out about this TV's picture quality and more.

LG OLED48G56LS

Average price in the past six months: £1,544
Cheapest price in the past six months: £1,089*

• 48-inch 4K TV
• OLED display
• Supports HDR10, HLG and Dolby Vision formats

We like: Great electronic programme guide (EPG)

We don't like: More smart menu customisation would be welcome

2025 is the first time one of LG’s high-end G5 OLEDs is available with a 48-inch screen, so if you’ve been holding off on one of these gallery-design OLEDs because they were too big, there’s finally a smaller model. The high-end tech in the OLED48G56LS means it still commands a high price though.

Just like the other LG models above, this one comes packed with features. It's a cracking model for gamers, Apple AirPlay 2 and Google Cast are both built-in, you can record and pause live TV on the TV, and it's wall-mountable.

Interested in this television? Learn more about it in our LG OLED48G56LS review.

More 42 to 50-inch TV deals

These deals also caught our eye in the sales.

• Samsung QE43QN93F (average price: £915 | cheapest price: £620*) – worth considering if you're looking for a small high-end TV. SQUIRREL_TEXT_50021572
• Samsung QE48S90F (average price: £1,229 | cheapest price: £739*) – it's rare to see this 48-inch OLED from Samsung for this kind of price. SQUIRREL_TEXT_50023223
• LG 50NANO81A6A (average price: £390 | cheapest price: £349*) – proof that you can buy a 50-inch 4K TV from a big name for less than £400. SQUIRREL_TEXT_50022310
• Hisense 50E8QTUK (average price: £706 | cheapest price: £449*) – a cheap 50-inch model with nicely balanced colours. SQUIRREL_TEXT_50022402

Best TV deals: 55 to 60-inch

Samsung QE55QN93F

Average price in the past six months: £1,285
Cheapest price in the past six months: £879*

• 55-inch 4K TV
• Neo QLED display
• Supports HDR10, HLG and HDR10+ formats

We like: Well-designed operating system

We don't like: Remote is tricky to use

When people think of high-end TVs, they think of OLEDs, but that tech isn’t your only option. Neo QLED TVs have special backlights designed to compete with OLEDs on contrast for a lower price. Backlit TVs can be brighter, too, so there are benefits.

The 55-inch QE55QN93F is a top-tier TV from Samsung, with some of its most advanced tech and a long list of features. But can it compete with OLEDs?

Our full Samsung QE55QN93F review will tell you all you need to know.

Hisense 55E8QTUK 

Average price in the past six months: £816
Cheapest price in the past six months: £549*

• 55-inch 4K TV
• QLED display
• Supports HDR10, HLG, HDR10+ and Dolby Vision IQ formats

We like: HDR is used well

We don't like: Smart menu could be more useful

The 55-inch 55E8QTUK bridges the gap between Hisense’s high-end and entry-level sets. It’s got a flashy miniLED backlight to help with contrast, along with high-end gaming features and a 144Hz screen.

As it’s priced closer to entry-level, it could be the best of both worlds if you’re looking for something on the fancy side for a little less money. 

Read our full Hisense 55E8QTUK review for the verdict on this television.

More 55-inch TV deals

Not yet seen the 55-inch TV of your dreams? Here are some more discounted options to consider.

• LG 55NANO81A6A (average price: £439 | cheapest price: £380*) – a 55-inch 4K TV that gives you change from £400. SQUIRREL_TEXT_50022309
  
• Samsung QE55QN80F (average price: £1,126 | cheapest price: £739*) – a high-end Neo QLED from Samsung. SQUIRREL_TEXT_50021578
• Panasonic TV-55Z85AEB (average price: £1,210 | cheapest price: £900*) – an OLED TV that has all the features you’d want from a top-of-the-range model. SQUIRREL_TEXT_50018211
• Samsung QE55S90F  (average price: £1,902 | cheapest price: £799*) — this high-end OLED TV is now available for a significantly cheaper price than usual. SQUIRREL_TEXT_50021338
• LG OLED55G56LS (average price: £2,035 | cheapest price: £1,349*) — like the smaller version above, the 55-inch model is also reduced. SQUIRREL_TEXT_50021008

 Best TV deals: 65-inch 

LG OLED65C56LB

Average price in the past six months: £2,088
Cheapest price in the past six months: £1,199*

• 65-inch 4K TV
• OLED display
• Supports HDR10, HLG and Dolby Vision formats

We like: Punchy colours

We don't like: More customisation needed on the smart menu

Seeing LG scribed on the chassis of an OLED TV is a good indicator of quality, but with three ranges to choose from (not including the enormously costly M range) and the manufacturer’s C-range has been the gold standard for years

Released in 2025, the OLED65C56LB introduced new AI features to hone the image, as well as new brightness-boosting tech. It’s not short on gaming features and other nice-to-haves, too. There’s a microphone in the remote, so you can use Amazon Alexa, Google Assistant or LG’s own ThinQ voice assistant to control many aspects of the TV. It also has a 120Hz screen, so if you’re a gamer with a console or PC capable of outputting 120fps, then this TV can display them.

Read our LG OLED65C56LB review to see if it delivers on the promise.

Hisense 65A7NQTUK

Average price in the past six months: £600
Cheapest price in the past six months: £474*

• 65-inch 4K TV
• QLED display
• Supports HDR10, HLG, HDR10+ decoding, 4K HDR Immersive and Dolby Vision formats

We like: Easy setup and Alexa compatible

We don't like: Annoying smart menu

The Hisense 65A7NQTUK gives you a lot of TV for your money, including a 65-inch Quantum Dot Color QLED screen, Dolby Atmos speakers and VIDAA smart operating system with voice commands. 

It also has several other extra features that you might find useful. There’s a personal video recorder (PVR) for starters, allowing you to pause/rewind live TV and record shows and films for later viewing. Hisense has made this model controllable via the likes of Amazon Alexa, Google Home and Apple HomeKit, with voice commands available via Alexa and the manufacturer’s own VIDAA voice assistant.

See how it performed in our tests and whether you should consider buying it in our full Hisense 65A7NQTUK review.

Samsung QE65S90F

Average price in the past six months: £2,179
Cheapest price in the past six months: £1,399*

• 65-inch 4K TV
• OLED display
• Supports HDR10, HLG and HDR10+ formats

We like: Balanced and engaging sound

We don't like: Overly complicated remote

This is one of Samsung's top-of-the-range OLED TVs and, as such, is jam-packed with appealing features. It has a 144Hz screen, which consoles can make use of to make games look smoother, as well as FreeSync and variable refresh rates (VRR). You can record shows and pause live TV if you connect a USB hard drive. Voice control is built-in and there’s a microphone in the remote; you can control most aspects of the TV from changing picture modes and inputs, to changing volume and turning on subtitles.

A little confusingly, there is a variant of this television called the Samsung QE65S93F that's available at selected retailers. Right now, however, it's pricier than the QE65S90F.

Our expectations were sky-high for the 65-inch QE65S90F when we brought it into the lab as it’s one of the Samsung’s top of the range sets for 2025 and it should be exceptional to watch and listen to.

Did it live up to the promise? Find out in our Samsung QE65S90F review.

More 65-inch TV deals

Below is a selection of other TV deals we've spotted on 65-inch models.

• Hisense 65E7QTUK PRO (average price: £927 | cheapest price: £499*) – a very tempting deal if your budget is set around £500. SQUIRREL_TEXT_50023014
• TCL 65C7K-UK (average price: £934 | cheapest price: £749*) – a TV with surprisingly high-end features considering the cost. SQUIRREL_TEXT_50022793
• Samsung QE65QN80F (average price: £1,352 | cheapest price: £984*) –Samsung Neo QLEDs are well known for the sharpness of their displays. SQUIRREL_TEXT_50021577
• LG OLED65B56LA (average price: £2,037 | cheapest price: £1,099*) – one of LG's most high-end TVs is reduced now. Or compare prices: SQUIRREL_TEXT_50021554
• Hisense 65U8QTUK (average price: £1,893 | cheapest price: £1,299*) – high-tailing it in from our most recently tested batch of televisions, this QLED is just in time to slot into your Xmas shortlist. SQUIRREL_TEXT_50022390
• Samsung QE65QN93F (average price: £1,815 | cheapest price: £1,199*) – another 65-inch Samsung Neo QLED on sale now. SQUIRREL_TEXT_50021569
• Sony 65XR70 – this is the lowest price we've seen on the 65-inch Sony Bravia 7. Down to £1,399 at Sonic Direct.

How to spot a good TV deal

Martin Pratt, Which? TV expert, says:

• Remember, you don't need to buy a TV at a specific sales time, such as Black Friday or the January sales. These will offer good deals, but the prices are unlikely to go up again after Black Friday, and TVs are often even cheaper in the spring.
• Don't buy a bigger TV than you need, even when pricier 65-inch sets look like they're getting significant discounts – try to work out the percentage price drop rather than the monetary amount. Find out what size TV you should buy.
• Stick with brands you recognise; there are plenty of store-owned brands that are often cheapest, but if you want a good-quality TV, don't stray from the likes of LG and Samsung – and always check our reviews.

Want to save even more money on a TV?

If you're not worried about having the very latest in TV technology, you can pick up an excellent set for a good price. See our expert pick of the best cheap TVs – including models for less than £500. 

You can make even more of your money if you're prepared to buy a second-hand or refurbished set. Find out more in our guide to buying a second-hand or refurbished TV.

How to get the best deals on specific TV brands

The big retailers – Amazon, AO, Argos, Currys, John Lewis and Richer Sounds – tend to offer better deals than you'd get buying directly from the manufacturelr. 

Some retailers have dedicated deals pages where you can find offers on TVs and other electricals. Click on the following links to go straight there:

• Currys
• John Lewis

However, a keen price on a bad TV isn't any deal at all. Read our TV reviews before you buy, to make sure you don't pick up a 'bargain' that turns out to be anything but.

LG TV deals

Deals on LG TVs are plentiful and it has one of the biggest ranges of any brand. John Lewis and Richer Sounds offer five and six-year warranties on their TVs, so they're good places to shop. Currys only offers a five-year warranty on some of its TVs. 

Read our LG TV reviews

Panasonic TV deals

Panasonic only produces a small range of TVs, so you won't have as much choice. 

As with LG, you should start your search with the big retailers that offer the longest warranties (Currys, John Lewis and Richer Sounds). If you're looking at Currys, though, be aware that only some TVs have a five-year warranty. 

Read our Panasonic TV reviews

Samsung TV deals

You can buy a Samsung TV directly from the company's website, but this is often the most expensive approach. You'll find better deals online from the major retailers. 

Read our Samsung TV reviews

Sony TV deals

Sony's TVs are often more expensive than its rivals, although prices have started to come down in recent years. You'll still need to search to get a great deal, though. 

Sony sells TVs through its own Sony Centres online, often with discounts and a five-year warranty on some models, so it's worth checking. 

Read our Sony TV reviews.

Head to our guide on the best cheap TVs under £500 and £1,000 to see our favourite picks.

Which TV features are worth paying for?

4K resolution 

A 4K TV can cost as little as £350, and you could pay even less for a store-brand model. With four times the number of pixels as Full HD, a 4K screen is more detailed, so it's worth spending the extra. Full HD content looks better on a 4K screen, but 4K content – increasingly common on pay-TV and streaming services – makes full use of the technology.

HDR 

Most 4K TVs come with high dynamic range (HDR), which gives brighter whites, darker blacks and a wider range of colours. However, you need HDR content to see the benefits. 

There are four main formats: two basic and two advanced. Basic formats HDR10 and HLG are available on just about every 4K TV, while Dolby Vision and HDR10+ are usually only on pricier sets. 

These advanced formats aren't essential, though. We've tested TVs that don't use them well at all. In fact, some TVs that use the basic formats have a brilliant HDR picture, so don't feel you have to buy a TV with HDR10+ or Dolby Vision.

OLED displays 

Organic LEDs, or OLEDs, are found on some high-end TVs – they produce dazzling pictures with smooth motion, deep blacks and vibrant colours. 

We’ve been impressed by their picture quality in the lab, but that’s not to say you should discount the traditional LED-backlit TV. Some OLEDs are the best of the best, but you can get an excellent TV that isn't an OLED. Find out more about OLED TVs.

QLED displays 

QLED is the name of Samsung's OLED-rivalling quantum-dot TVs – seen in the past few years – where light hits a layer of quantum dots to produce bright, vibrant colours. 

More and more of Samsung's range is made up of these TVs. Our tests have discovered there are some excellent QLEDs, but it's not a guarantee of quality.

Which TV brand should you buy? 

Four brands dominate the market: LG, Panasonic, Samsung and Sony. But some lesser-known TV manufacturers – such as Bush, Celcus and JVC – might catch your attention with prices that are hard to ignore. But are they worth a punt? 

Well, the numbers speak for themselves. Between January 2014 and January 2025, we reviewed more than 1,000 televisions from Samsung, LG, Sony and Panasonic, and more than 200 were Best Buys.

In the same period, we tested more than 200 TVs from other brands, but these models rarely did well, and there's a much higher proportion of Don't Buys among them. You get the occasional touch of class from these brands, and we've found a handful of Best Buys, but the bigger brands are where you'll see most of the quality.

See all our Samsung TV reviews | LG TV reviews | Panasonic TV reviews | Sony TV reviews

Where's the best place to buy a TV?

It's worth shopping around to find the retailer with the best price, and don't be afraid to take the plunge and buy from a retailer you haven't heard of before. Some independent stores have great deals on offer, whether online or on the high street. 

If you've chosen a slightly older TV – for example, some independent retailers may have an ex-demo model going cheap – do your research, especially when buying online. Also, look for other customers who have bought products from that website and shared their experiences. You'll find reviews of retailer websites on Trustpilot.

Many major retailers also run price-match schemes. 

• AO boldly claims to price-match every product against any retailer.
• Currys promises to beat the price you'd pay at AO, Argos, Asda, John Lewis or Tesco. 
• Richer Sounds will drop its prices to a fraction below what's offered elsewhere, as long as a product is new and boxed, in stock and offered with a similar guarantee. 

Look out for warranties, too. Richer Sounds offers six years on its TVs, John Lewis offers five and Currys also offers five years, but only on selected models.

Looking for more offers on tech products? See our pick of the best laptop deals and best iPad and tablet deals.