Best TV deals 2026

Looking for a great television for less? All the TVs we've listed here are not only genuinely good TV deals, but they also did well in our in-depth lab tests.

We've checked prices from major retailers, including AO, Argos, Currys and Richer Sounds, as well as some smaller retailers you might not normally consider. The TVs we list here, from the likes of LG, Samsung and Panasonic, all score well in our independent lab tests, so you can be confident you're not buying a dud.

Always check our reviews to make sure a model is right for you. As well as featuring the full results of our independent lab tests, our TV reviews also reveal which brands are the most (and least) reliable.

For more tips to help you shop smart for your new set, take a look at our dedicated guide to the best TVs 2026.

Best TV deals 2026

*References to ‘Average price' and 'Cheapest price' are based on Which? market knowledge and information supplied by our partners. Prices are checked for the six calendar months prior to publication. Not all retailers are included in our checks. 

See all the TVs we've tested by going to our TV reviews

Our pick overall: LG 43NANO80A6B

Average price in the past six months: £334
Cheapest price in the past six months: £249*

• 43-inch 4K TV
• LCD display
• Supports HDR10 and HLG formats

We like: LG’s operating system and remote work well together

We don't like: Sound lacks dynamism

This entry-level TV from LG incorporates the brand's Nanocell tech, which is designed to boost colour – that's unusual for a television that you can buy for less than £400.

For this price, you shouldn't expect a whole host of bells and whistles (gaming features are a little limited, for example), but there's still the option to use voice controls through LG's excellent Magic Remote, and recording is available, too.

Read our LG 43NANO80A6B review to discover whether this is a bargain TV worth bagging.

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Best TV deals: 42 to 50-inch

LG 43QNED82A6B

Average price in the past six months: £445
Cheapest price in the past six months: £399*

• 43-inch 4K TV
• QLED display
• Supports HDR10 and HLG formats

We like: Simple to use

We don't like: Poor motion handling at SD

The 43-inch 43QNED82A6B is the smallest and cheapest of LG’s QNED range. QNED is unique to LG, but it basically means it has quantum dots to boost colour.

It’s more basic than other QNED TVs, which keeps costs low, but still has a few features you don't always find on TVs in this price range: support for Apple AirPlay 2 and Google Cast, recording and pausing live TV with the built-in PVR, a microphone in the remote that enables you to control some parts of the TV with your voice.

Should you opt for this discounted 43-inch model? Discover all you need to know in our LG 43QNED82A6B review.

Samsung QE43QN90F

Average price in the past six months: £835
Cheapest price in the past six months: £659*

• 43-inch 4K TV
• Neo QLED display
• Supports HDR10, HLG and HDR10+ formats

We like: Intuitive operating system 

We don't like: Fiddly remote

The QE43QN90F is a Neo QLED TV with a backlight stuffed with miniscule bulbs to improve contrast and push brightness.

Samsung has given it the high-end treatment, too, so there are nice extras for gamers such as the 165Hz screen, FreeSync and variable refresh rate tech, all for a cheaper price than an OLED from LG or Samsung.

Samsung’s Tizen operating system is as slick as ever, but the remote could do with more buttons.

Check out the full Samsung QE43QN90F review to see how this one scored in our tests.

LG OLED48B56LA

Average price in the past six months: £972
Cheapest price in the past six months: £674*

• 48-inch 4K Ulta-HD TV
• OLED display
• Supports HDR10, HLG and Dolby vision formats

We like: Good remote

We don't like: Too many adverts in the smart features menu

LG was the first brand to create OLED TVs and its models are synonymous with quality. The 48-inch OLED48B56LA is one of the cheapest LG produces (costing even less than some 42-inch models) and it’s not exactly light on features or advanced technology. 

LG boasts that its black levels - the bane of many a flat screen TVs picture quality - produce stunning contrast, depth and detail. Its AI Sound Wizard will help you to tell the TV which sound mixes you prefer so it will create a sound profile that meets your preferences.

The TV comes with LG's Magic Remote which has a well-thought out design for people that struggle with supposedly intuitive controls.

Check out the full LG OLED48B56LA review to see if LG is shooting itself in the foot by releasing a top TV that undercuts its more expensive OLEDs.

Hisense 50E8QTUK

Average price in the past six months: £692
Cheapest price in the past six months: £449*

• 50-inch QLED TV
• Mini LED backlight
• 144Hz display

We like: Balanced colours

We don't like: Nasal sound

You're getting a lot of TV for a small price here. The QLED display has a mini LED to help with contrast and the 144Hz screen is ideal for gamers wanting things to look as smooth as possible.

The price really is surprising considering the level of tech and features in the TV.

Read our Hisense 50E8QTUK review to learn more about the TV.

Best TV deals: 55 to 60-inch

 Samsung QE55QN80F

Average price in the past six months: £965
Cheapest price in the past six months: £699*

• 55-inch 4K TV
• Neo QLED display
• Supports HDR10, HLG and HDR10+ formats

We like: Good operating systems

We don't like: Fiddly remote

Samsung releases OLEDs, but more of its high-end range are backlit Neo QLED TVs like this 55-inch QE55QN80F. The backlights in these TVs have more bulbs in that standard ones and that means there are more dimming zones, which is fancy way of saying, this TV has better control over how the screen is lit.

Samsung has one of the best operating system, but the remote has too much of a learning curve. The smart menu is a bit too cluttered with ads, but works fine.

Check out our full Samsung QE55QN80F review to see how it fared in our test lab.

Hisense 55E8QTUK 

Average price in the past six months: £803
Cheapest price in the past six months: £549*

• 55-inch 4K TV
• QLED display
• Supports HDR10, HLG, HDR10+ and Dolby Vision IQ formats

We like: HDR is used well

We don't like: Smart menu could be more useful

The 55-inch 55E8QTUK bridges the gap between Hisense’s high-end and entry-level sets. It’s got a flashy miniLED backlight to help with contrast, along with high-end gaming features and a 144Hz screen.

As it’s priced closer to entry-level, it could be the best of both worlds if you’re looking for something on the fancy side for a little less money. 

Read our full Hisense 55E8QTUK review for the verdict on this television.

Samsung QE55S90F 

Average price in the past six months: £1806
Cheapest price in the past six months: £919*

• 55-inch 4K Ultra-HD TV
• OLED display
• Support HRD, HDR10 and HDR10+ vision formats 

We like: Good operating system

We don't like: SD is a bit dark and juddery

The 55-inch QE55S90F was one of Samsung’s top-tier TVs for 2025, so it should be one of, if not the, best TVs around. It’s as feature packed as TVs get with gaming features, a PVR and voice control. 

You can record shows and pause live TV if you connect a USB hard drive, but you can’t watch one channel while recording another.

It has a 144Hz screen, which consoles can make use of to make games look smoother, as well as FreeSync and variable refresh rates (VRR) to help games look stutter-free. Voice control is built-in and there’s a microphone in the remote. You can control most aspects of the TV from changing picture modes and inputs, to changing volume and turning on subtitles.

Our Samsung QE55S90F review has all the details and our final verdict.

Best TV deals: 65-inch 

Panasonic TV-65Z90BEB

Average price in the past six months: £1,891
Cheapest price in the past six months: £1,399

• 65-inch 4K TV
• OLED display
• Supports HDR10, HLG and Dolby Vision IQ formats

We like: Warm and rich sound

We don't like: SD doesn’t look good enough

Trying to stand out in the crowded OLED market is no easy feat, as almost all the big brands have several to tempt you. The TV-65Z90BEB is one of Panasonic’s most high-end TVs, so, given the brand’s pedigree, it should be a force to be reckoned with.

It functions from the Amazon Fire operating system and is ready to make the most of the latest games consoles with its FreeSync, G-Sync and variable refresh rate features to help games play more smoothly and responsively.

See how it performed in our tests and whether you should consider buying it in our full Panasonic TV-65Z90BEB review.

LG OLED65C54LA

Average price in the past six months: £1,961
Cheapest price in the past six months: £1,279

You can buy this TV for £1,399 from Richer Sounds if you use the code RSTV200 at the checkout.

• 65-inch 4K TV
• OLED display
• Supports HDR10, HLG and Dolby Vision formats

We like: Excellent HDR use

We don't like: Smart menu could be more customisable

If your budget stretches into the thousands then there’s no shortage of high-end TVs for you to choose from and it was manufacturer LG that first popularised OLED technology utilised by the OLED65C54LA.

It’s packed with gaming features, most notably the 120Hz screen to really make the most of what modern consoles can do. This, as well as FreeSync and VRR (variable refresh rate) will help games play and look smoother. And Apple AirPlay 2 and Google Cast are both built-in, so you’ll easily be able to stream content from your phone to your TV.

Read our LG OLED65C54LA review to see if this big-screen OLED is right for you.

How to spot a good TV deal

Martin Pratt, Which? TV expert, says:

• Remember, you don't need to buy a TV at a specific sales time, such as Black Friday or the January sales. These will offer good deals, but the prices are unlikely to go up again after Black Friday, and TVs are often even cheaper in the spring.
• Don't buy a bigger TV than you need, even when pricier 65-inch sets look like they're getting significant discounts – try to work out the percentage price drop rather than the monetary amount. Find out what size TV you should buy.
• Stick with brands you recognise; there are plenty of store-owned brands that are often cheapest, but if you want a good-quality TV, don't stray from the likes of LG and Samsung – and always check our reviews.

Want to save even more money on a TV?

If you're not worried about having the very latest in TV technology, you can pick up an excellent set for a good price. See our expert pick of the best cheap TVs – including models for less than £500. 

You can make even more of your money if you're prepared to buy a second-hand or refurbished set. Find out more in our guide to buying a second-hand or refurbished TV.

How to get the best deals on specific TV brands

The big retailers – Amazon, AO, Argos, Currys, John Lewis and Richer Sounds – tend to offer better deals than you'd get buying directly from the manufacturelr. 

Some retailers have dedicated deals pages where you can find offers on TVs and other electricals. Click on the following links to go straight there:

• Currys
• John Lewis

However, a keen price on a bad TV isn't any deal at all. Read our TV reviews before you buy, to make sure you don't pick up a 'bargain' that turns out to be anything but.

LG TV deals

Deals on LG TVs are plentiful and it has one of the biggest ranges of any brand. John Lewis and Richer Sounds offer five and six-year warranties on their TVs, so they're good places to shop. Currys only offers a five-year warranty on some of its TVs. 

Read our LG TV reviews

Panasonic TV deals

Panasonic only produces a small range of TVs, so you won't have as much choice. 

As with LG, you should start your search with the big retailers that offer the longest warranties (Currys, John Lewis and Richer Sounds). If you're looking at Currys, though, be aware that only some TVs have a five-year warranty. 

Read our Panasonic TV reviews

Samsung TV deals

You can buy a Samsung TV directly from the company's website, but this is often the most expensive approach. You'll find better deals online from the major retailers. 

Read our Samsung TV reviews

Sony TV deals

Sony's TVs are often more expensive than its rivals, although prices have started to come down in recent years. You'll still need to search to get a great deal, though. 

Sony sells TVs through its own Sony Centres online, often with discounts and a five-year warranty on some models, so it's worth checking. 

Read our Sony TV reviews.

Head to our guide on the best cheap TVs under £500 and £1,000 to see our favourite picks.

Which TV features are worth paying for?

4K resolution 

A 4K TV can cost as little as £350, and you could pay even less for a store-brand model. With four times the number of pixels as Full HD, a 4K screen is more detailed, so it's worth spending the extra. Full HD content looks better on a 4K screen, but 4K content – increasingly common on pay-TV and streaming services – makes full use of the technology.

HDR 

Most 4K TVs come with high dynamic range (HDR), which gives brighter whites, darker blacks and a wider range of colours. However, you need HDR content to see the benefits. 

There are four main formats: two basic and two advanced. Basic formats HDR10 and HLG are available on just about every 4K TV, while Dolby Vision and HDR10+ are usually only on pricier sets. 

These advanced formats aren't essential, though. We've tested TVs that don't use them well at all. In fact, some TVs that use the basic formats have a brilliant HDR picture, so don't feel you have to buy a TV with HDR10+ or Dolby Vision.

OLED displays 

Organic LEDs, or OLEDs, are found on some high-end TVs – they produce dazzling pictures with smooth motion, deep blacks and vibrant colours. 

We’ve been impressed by their picture quality in the lab, but that’s not to say you should discount the traditional LED-backlit TV. Some OLEDs are the best of the best, but you can get an excellent TV that isn't an OLED. Find out more about OLED TVs.

QLED displays 

QLED is the name of Samsung's OLED-rivalling quantum-dot TVs – seen in the past few years – where light hits a layer of quantum dots to produce bright, vibrant colours. 

More and more of Samsung's range is made up of these TVs. Our tests have discovered there are some excellent QLEDs, but it's not a guarantee of quality.

Which TV brand should you buy? 

Four brands dominate the market: LG, Panasonic, Samsung and Sony. But some lesser-known TV manufacturers – such as Bush, Celcus and JVC – might catch your attention with prices that are hard to ignore. But are they worth a punt? 

Well, the numbers speak for themselves. Between January 2014 and January 2025, we reviewed more than 1,000 televisions from Samsung, LG, Sony and Panasonic, and more than 200 were Best Buys.

In the same period, we tested more than 200 TVs from other brands, but these models rarely did well, and there's a much higher proportion of Don't Buys among them. You get the occasional touch of class from these brands, and we've found a handful of Best Buys, but the bigger brands are where you'll see most of the quality.

See all our Samsung TV reviews | LG TV reviews | Panasonic TV reviews | Sony TV reviews

Where's the best place to buy a TV?

It's worth shopping around to find the retailer with the best price, and don't be afraid to take the plunge and buy from a retailer you haven't heard of before. Some independent stores have great deals on offer, whether online or on the high street. 

If you've chosen a slightly older TV – for example, some independent retailers may have an ex-demo model going cheap – do your research, especially when buying online. Also, look for other customers who have bought products from that website and shared their experiences. You'll find reviews of retailer websites on Trustpilot.

Many major retailers also run price-match schemes. 

• AO boldly claims to price-match every product against any retailer.
• Currys promises to beat the price you'd pay at AO, Argos, Asda, John Lewis or Tesco. 
• Richer Sounds will drop its prices to a fraction below what's offered elsewhere, as long as a product is new and boxed, in stock and offered with a similar guarantee. 

Look out for warranties, too. Richer Sounds offers six years on its TVs, John Lewis offers five and Currys also offers five years, but only on selected models.

Looking for more offers on tech products? See our pick of the best laptop deals and best iPad and tablet deals.