Best and worst bathroom brands 2025

To find the best bathroom brands, we surveyed 6,833 people who have had a new bathroom or bought bathroom products in the past five years. 

From the data we collected, we’ve been able to produce scores and ratings for brands in two key areas:

1. Bathroom retailers – how customers rated retailers for their product range, quality of advice, delivery and dealing with problems. 
2. Bathroom product brands -– how customers rated products from leading manufacturers for their quality, durability and value for money.  

A quarter of those who responded to our survey said they used an independent bathroom retailer. So as well as rating the biggest bathroom retailers, we’ve also collated scores for independent retailers as a group.

Read on to see how brands such as B&Q, Homebase, Wickes, Ikea, Victorian Plumbing and Duravit fared.

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Bathroom retailers rated

There was a difference of 16 percentage points between the highest and lowest-scoring bathroom retailers.

Which? members can log in to unlock the scores in the tables below. If you're not already a member, join Which? for instant access.

John Lewis closes its fitted bathroom service

In July 2023, John Lewis closed its fitted bathroom service and has said that it won't be accepting new customers. 

The company has said that it will still complete current projects if you already have an agreed installation date or if your bathroom installation is currently ongoing.

It has also clarified that the closure doesn't impact its other home services, including its fitted kitchens service or its curtains, blinds and shutters services.

For further information about the closure, as well as guarantees, product warranties and how to get in touch, visit the John Lewis fitted bathrooms page.

Bathroom product brands rated

When it came to products, the top-scoring brand achieved an impressive 87% for its products, while the one at the bottom got 67%.

Which? members can log in to unlock the scores in the tables below. If you're not already a member, join Which? for instant access.

In addition to rating brands' bathroom products overall, we've also produced quality and durability ratings for specific products, such as baths, taps and toilets. 

Visit our guide to the best bathroom sinks, taps, toilets, baths and showers for a detailed breakdown of how each brand was rated by customers for its individual components

Best bathroom showers

We've tested electric showers from Mira, Triton and more, to find the best shower units that won't freeze you with sudden dips in temperature or burn you with high energy bills.

We measure yearly running costs of every electric shower we test, and we look for those that are easy to install and use, consistent in terms of temperature and that are able to produce a generous jet of piping-hot water.

Avoid a disappointing trickle or wildly fluctuating temperatures by choosing one of the best electric showers

How Which? rates bathroom brands

In June 2023, we asked 6,833 members of the Which? Connect panel and members of the public about bathroom products that they had bought in the past five years. We used the answers to produce scores for both bathroom retailers and major bathroom product brands. 

We asked respondents to rate the retailers they bought their bathroom products from, including their experience of the buying process (such as their range of products, quality of advice from staff, ease of delivery and value for money).

Where respondents had bought at least two bathroom products from the same brand (including baths, shower enclosures, cabinets, taps, toilets and sinks), we asked them to rate their experience of that brand’s products. This included aspects such as quality and durability, as well as value for money.

We have produced Which? customer scores for both the bathroom retailers and the product brands. You will see that some brands have a customer score within both of the above tables if it is both a retailer and produces own-label products, such as Ikea. 

The Which? customer scores are based on how satisfied customers are with their experience with the bathroom retailer or bathroom product brand overall, and how likely they are to recommend it.

Our star ratings are generated by asking asking customers to rate the providers for each element on a seven-point scale from 'very poor' to 'excellent'. We can only give ratings where we have 30 or more responses.

To complete your design, see our guide to choosing the best bathroom storage and cabinets, where we reveal ratings for big brands' bathroom cabinets