Policy article

The AI Opportunities Action Plan - Which? written submission

We produced a short position statement setting out important consumer issues as the Government develops the AI Opportunities Action Plan
1 min read

In August 2024, Which? participated in civil society consultations into the AI Opportunities Action plan. This brief written submission outlines our view on the key theme of AI adoption among firms and consumers. 

The adoption of Artificial Intelligence (AI) holds immense potential for transforming businesses and enhancing consumer experiences, consumer choices and consumer benefits. However, the current pace of AI adoption remain