Policy submission
Which? written submission: AI Opportunities Action Plan
Improving consumer trust will be essential to boost AI adoption
1 min read
In August 2024, Which? participated in civil society consultations into the AI Opportunities Action plan. This brief written submission outlines our view on the key theme of AI adoption among firms and consumers.
The adoption of Artificial Intelligence (AI) holds immense potential for transforming businesses and enhancing consumer experiences, consumer choices and consumer benefits. However, the current pace of AI adoption remains below its potential due to several barriers.
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pdf (95 KB)
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