Data

Consumer confidence dashboard

Our Consumer Insight Tracker data on consumer confidence in their household finances and the UK economy
2 min read
Consumer Insight Team

This dashboard displays data from our Consumer Insight Tracker, a monthly poll with around 2,000 UK adults per month, sampled and weighted to represent the UK population. 

Data on confidence has been collected since 2016. Our data is split into three measures of consumer confidence: 

  • Consumers' outlook on whether their current household financial situation is good or poor
  • Whether consumers think their household situation will get better or worse over the next year
  • Whether consumers think the UK economy will get better or worse over the next year 

Return to Consumer Insight Tracker homepage

Headline data - compare confidence measures over time

Approximately 2,000 respondents per wave. UK level data are weighted to represent the adult population of the UK by age, gender, region, social grade, working status and housing tenure. Future measures ask consumers if they think things will get better or worse over the next 12 months. Download the underlying data here.

Demographic data - compare confidence among groups of consumers over time

Download the underlying data for these charts below:

Confidence by income

Confidence by family type

Confidence by housing tenure

Confidence by age

Question text

Current household situation:  

How would you describe the financial situation of your household at the moment? Very good, Fairly good, Neither good nor poor, Fairly poor, Very Poor, Don’t know.

Future household situation:  

And do you think the financial situation of your household will get better, worse or stay the same over the next 12 months? A lot better, A little better, Stay the same, A little worse, A lot worse, Don’t know.

Future UK economy: 

Do you think the UK economy will get better, worse or stay the same over the next 12 months? A lot better, A little better, Stay the same, A little worse, A lot worse, Don’t know.

Net confidence in current household finances is calculated by adding the proportion of respondents that described their current situation as Very good or Fairly good and subtracting the proportion of respondents that described their current situation as Fairly poor or Very poor.

Net confidence in future metrics are calculated by adding the proportion of respondents that think the metric will get A lot better or A little better and subtracting the proportion of respondents that think it will get A little worse or A lot worse.