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How to find the best perfume Black Friday deals 2024

UPDATE 03/12/2024: Black Friday and Cyber Monday are now over so the deals in the following story are no longer valid.
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Get big discounts on brands such as Chanel and Miss Dior – we've put together some simple advice to help you find the best price on your favourite fragrance this Cyber Monday.
While we can’t spotlight every single offer, we’ve tracked prices at major retailers to pinpoint perfumes that have hit their lowest prices in the past six months. We’ll keep scouring deals throughout the Black Friday sales to bring you savings on beloved brands.
Read on for tips about how to find good perfume deals yourself, or see our Black Friday 2024 advice to help you make smart shopping choices.
If you're after perfumes from specific brands, you can click below to get straight to the deals:
- Calvin Klein perfume deals
- Vera Wang perfume deals
- Dior perfume deals
- Sol De Janeiro perfume deals
- Marc Jacobs
- Prada
- Chanel
- Tom Ford
- Yves Saint Laurent
- Versace
- Paco Rabanne
- Celebrity perfume deals
How to find the best Black Friday perfume deals
To help you get the best deals, here’s a breakdown of what to know about major retailers. You can also check the stock of each retailer below.
- Boots The high street chain stocks all the major perfume brands, including Chanel, Dior and Jo Malone. Delivery is free when you spend more than £25. Boots offers points and rewards for its loyalty programme members, so use these to maximise your savings. Shop Boots perfume deals.
- Amazon Its website offers a large range of perfumes; however, to avoid counterfeit products, buy directly from Amazon or ensure the seller is reputable by checking their ratings and reviews. Amazon also provides limited-time lightning deals during Black Friday, so keep an eye on these for potentially more savings. Use price-history tools such as CamelCamelCamel to verify if the deal is worth it. Shop Amazon perfume deals.
- Look Fantastic It's well known for carrying premium perfume brands and often runs exclusive promotions. Look Fantastic offers free tracked delivery for orders over £25. Shop Look Fantastic perfume deals.
- John Lewis Shopping at this trusted retailer could come with added perks, such as free samples and complimentary gift wrapping. Double-check its price-match terms during Black Friday to potentially match better deals found elsewhere. Also look out for its exclusive bundles that can offer extra value. Shop John Lewis perfume deals.
- JD Williams Offers a wide range of perfumes, including both mainstream and niche brands. It frequently runs multibuy discounts and seasonal promotions. Make sure you check shipping fees and delivery times, as these can affect the overall deal value. Shop JD Williams perfume deals.
- Allbeauty Frequently runs site-wide discounts during major sale events, including Black Friday. Watch out for its limited-time offers and ensure you buy directly from its official site to avoid third-party risks. The site offers free delivery for orders over £25. Shop Allbeauty perfume deals.
Watch out for:
- Facebook Marketplace While there can be tempting deals here, be careful and only buy from sellers with good ratings and detailed product descriptions. Always arrange payments securely and know your rights as a buyer. Read our consumer rights guide for more tips on avoiding scams and protecting your purchases.
How to check if it's a good perfume deal
To make sure you’re really getting value for money this Black Friday, keep these key tips in mind:
- Check price-history sites Before buying, use price-tracking websites such as CamelCamelCamel and PriceSpy. These tools help you check if a current deal is truly the lowest it’s been over the past months. They show price trends, so you can see if an item is genuinely discounted or if the price was inflated beforehand to appear like a deal.
- Be wary of misleading deals Eye-catching savings aren't always what they seem. Shopping from well-known and reputable retailers helps you to avoid counterfeit or poor-quality products. Look for outlets with secure payment options and clear return policies. If a deal seems too good to be true, research the seller’s reputation by checking customer reviews and ratings.
- Try refills For some fragrances, you can get refill bottles, which you take back to the retailer for a top-up once you're at the end of the bottle. It's cheaper and more sustainable.
- Watch out for delivery fees Don't be lured in by retailers with cheap prices but extortionate delivery fees. If you're looking to keep costs down this season, it might be worth opting for click and collect, which is sometimes free and almost always cheaper than home delivery.
Black Friday perfume deals
We’ve reviewed major retailers including Amazon, Boots, John Lewis and Look Fantastic, comparing prices over the past six months.
Below are some deals we found on popular perfume brands. While we can't promise to cover every single sale item, we aim to highlight the most noteworthy discounts on top fragrances.
Calvin Klein perfume deals

Eternity Moment, Eau de Parfum
* Average price in the past six months: £68. Cheapest price in the past six months: £22
Size: 100 ml
Gender: Aimed at women
Eternity Moment by Calvin Klein is an Eau de Parfum aimed at women and marketed as a romantic and feminine fragrance.
Retailers describe it as opening with fruity notes including lychee, guava and pomegranate, followed by floral elements such as peony and passion flower, and finishing with a warm base of rose wood and raspberry cashmere.
More Calvin Klein deals:
- Calvin Klein Eternity Aromatic Essence for Men Parfum Intense 50ml: SQUIRREL_TEXT_50018153
- CK One Eau de Toilette 50ml Fragrance Gift Set: SQUIRREL_TEXT_50018154
- Eternity for Women Eau de Parfum, 30ml: SQUIRREL_TEXT_50018155
- Calvin Klein For Him Eau de Toilette, Multicoloured, 150 ml: SQUIRREL_TEXT_50018569
- Calvin Klein Euphoria, Eau de Parfum 100ml: SQUIRREL_TEXT_50018612
Vera Wang perfume deals

Princess, Eau de Toilette
* Average price in the past six months: £40. Cheapest price in the past six months: £18
Size: 100ml
Gender: Aimed at women
This eau de toilette is described as opening with notes of apple and water lily, moving into guava and exotic flowers, and finishing with a blend of vanilla and dark chocolate. It comes in a heart-shaped, purple 100ml bottle topped with a golden crown.
More Vera Wang deals:
- Vera Wang Love Struck Eau de Parfum: SQUIRREL_TEXT_50018156
Dior perfume deals

Miss Dior, Eau de Toilette
* Average price in the past six months: £86. Cheapest price in the past six months: £75
Size: 50ml
Gender: Aimed at women
Miss Dior Eau de Toilette by Dior is marketed as a fresh floral fragrance, with top notes of citrus from blood orange and mandarin, a floral heart featuring rose and lily of the valley, and a base of light patchouli.
Described as a moderate-intensity scent, it’s part of the Miss Dior range and is available in a 50ml bottle.
We've seen it cheapest at John Lewis (£70), but you can compare prices below:
More Dior perfume deals:
- Dior Sauvage Eau de Parfum, 100ml: Available from John Lewis (£94.40)
- Poison Girl Eau de Parfum, 100ml: Available from John Lewis (£116)
- J'adore Eau De Parfum Spray, 30ml: Available from John Lewis (£57.60)
Sol De Janeiro perfume deals

Cheirosa 59 Perfume Mist
* Average price in the past six months: £23. Cheapest price in the past six months: £17
Size: 90ml
Gender: Aimed at women
Sol de Janeiro's perfume is described as a warm, woody gourmand fragrance, inspired by 'the glow of a sunset'.
It’s presented as opening with notes of plum and sugared violet, followed by a heart of vanilla orchid and amber, and finishing with sandalwood and vetiver. This scent comes 90ml bottle and also in a larger 240ml bottle.
Availble from Boots (£17), or you can compare prices below:
More Sol De Janeiro perfume deals
- Sol de Janeiro Cheirosa 76 Perfume Mist: SQUIRREL_TEXT_50018161
- Brazilian Crush Cheirosa 62 Perfume Mist: SQUIRREL_TEXT_50018162
Marc Jacobs perfume deals

Daisy, Eau de Toilette
* Average price in the past six months: £65. Cheapest price in the past six months: £45
Size: 50ml
Gender: Aimed at women
Marc Jacobs Daisy Eau de Toilette is described as a light, floral fragrance aimed at a younger demographic. It features top notes of wild berries and white violet, a heart of jasmine, and a warm sandalwood base. Well-known Spanish perfumer, Alberto Morillas, crafted this fragrance.
We've seen it cheapest at Superdrug (£35).
More Marc Jacobs perfume deals:
- Daisy Eau So Fresh, 75ml Eau de Toilette: Available at Superdrug (£39) or, SQUIRREL_TEXT_50018448.
Prada perfume deals

Paradoxe Virtual Flower, Eau de Parfum
* Average price in the past six months: £64. Cheapest price in the past six months: £52
Size: 30ml
Gender: Aimed at women
Prada Paradoxe Virtual Flower Eau de Parfum is described as a floral musky scent with a modern twist. It features fresh bergamot, a floral heart of jasmine and neroli, and a soft base of musk and ambrette. It comes in a triangle-shaped bottle, which can be refilled.
More Prada perfume deals:
- Candy, 50ml Eau de Parfum: SQUIRREL_TEXT_50018454
Chanel perfume deals

Coco Mademoiselle Eau De Parfum
* Average price in the past six months: £104. Cheapest price in the past six months: £83
Size: 50ml
Gender: Aimed at women
Chanel Coco Mademoiselle Eau de Parfum is described as a bold amber fragrance with a fresh twist. It opens with vibrant notes of orange, followed by a heart of jasmine and rose, and finishes with a base of patchouli and vetiver for a sophisticated depth. Designed for strong scent intensity and long-lasting wear, this Eau de Parfum is available in 30ml, 50ml and 100ml.
We've seen it cheapest at John Lewis (£83).
More Chanel perfume deals:
- N°5, 50ml Eau de Parfum: Available from John Lewis (£83).
Tom Ford perfume deals

Black Orchid Eau de Parfum
* Average price in the past six months: £69. Cheapest price in the past six months: £59
Size: 30ml
Gender: Aimed at unisex
Tom Ford Black Orchid Eau de Parfum is presented as a bold and luxurious scent inspired by the black orchid. It combines rich notes of black truffle and bergamot in its opening, a floral heart featuring black orchid and plum, and a base of patchouli with a sweet musky finish.
More Tom Ford perfume deals:
- Ombre Leather, 100ml Eau de Parfum Spray: SQUIRREL_TEXT_50017955
Yves Saint Laurent perfume deals
Black Opium Illicit Green
* Average price in the past six months: £65. Cheapest price in the past six months: £47
Size: 75ml
Gender: Aimed at women
Yves Saint Laurent Black Opium Illicit Green Eau de Parfum is a fresh take on the classic Black Opium, aimed at women. It combines green mandarin, fig, and jasmine with a coffee and vanilla bourbon base for a bold, vibrant scent.
The 75 ml bottle features a neon green centre, adding a modern twist to the iconic Black Opium design.
More Yves Saint Laurent perfume deals:
- Y, 60ml Eau de Toilette : SQUIRREL_TEXT_50018463
Versace perfume deals
Versace Oud Noir, Eau de Parfum
* Average price in the past six months: £112. Cheapest price in the past six months: £90
Size: 100ml
Gender: Aimed at men
Versace Oud Noir Eau de Parfum is presented as a warm and exotic fragrance, crafted for individuals who appreciate luxury and sophistication.
It features top notes of bitter orange and black pepper, heart notes of cardamom and saffron, and base notes of deep leather and oud, aiming to evoke a sense of adventure.
We've seen it cheapest at Boots (£60).
More Versace perfume deals:
- Versace Blue Jeans Eau De Toilette for Men, 75ml: SQUIRREL_TEXT_50018609
- Versace Pour Homme Dylan Blue Eau De Toilette For Men 100ml: SQUIRREL_TEXT_50018611
Paco Rabanne
1 Million, Eau de Toilette
* Average price in the past six months: £72. Cheapest price in the past six months: £58
Size: 100ml
Gender: Aimed at men
Available in a 100 ml bottle, 1 Million by Paco Rabanne is marketed as a bold and luxurious fragrance aimed at men.
It opens with fresh notes of blood mandarin and peppermint, leading into a spicy heart of cinnamon and rose, and finishing with a warm base of amber, leather, and patchouli.
More Paco Rabanne perfume deals:
- Rabanne Phantom Parfum 50ml: Available from Boots (£60).
Celebrity perfume deals

Britney Spears Fantasy Eau de Parfum
* Average price in the past six months: £32. Cheapest price in the past six months: £18
Size: 100ml
Gender: Aimed at women
The second fragrance from the pop star Britney Spears, Fantasy Eau de Parfum is described as featuring fruity top notes of red lychee, quince and kiwi, a heart of jasmine and white chocolate orchid, and a warm base of musk, orris root and woods.
More celebrity perfume deals:
- Ariana Grande Cloud Eau de Parfum 50ml Fragrance Gift Set: SQUIRREL_TEXT_50018163
- Ariana Grande Mod Vanilla, 100ml Eau de Parfum: SQUIRREL_TEXT_50017922
- Ariana Grande, Sweet Like Candy Eau de Parfum: SQUIRREL_TEXT_50018164
Expert advice on perfume deals

Hannah Downes, Which? senior content producer/writer, says: 'Our past research on the cheapest shops to buy perfumes uncovered huge differences in prices between online retailers. When shopping for the best Black Friday perfume deals, make sure you don't settle on the first price you see – browse a few other stores before heading to the checkout.'
Does perfume go off?
Yes, perfume can go off over time.
Most perfumes have a shelf life of about three to five years, depending on the composition and storage conditions.
Perfumes that contain more natural ingredients or are stored in direct sunlight may expire sooner. You can tell a perfume is past its prime if it changes in colour or develops an off-putting smell.
To help your fragrance last longer, store it in a cool, dark place and make sure the cap is tightly sealed after each use.
What’s the difference between eau de parfum and eau de toilette?
Eau de parfum (EDP) and eau de toilette (EDT) differ in how concentrated they are.
EDPs have more fragrance oils, usually 15-20%, making them generally stronger and longer-lasting. This means they're ideal for those who want a scent that stays noticeable all day.
On the other hand, EDTs have a lighter concentration, typically 5-15%, so they give a subtler scent that’s great for everyday use or warmer weather. Choosing between them depends on whether you prefer a bold, long-lasting fragrance or something light and fresh.
When is Black Friday?
Black Friday 2024 fell on 29 November this year and sales tend to continue through until after Cyber Monday 2024 (2 December). For more details and tips on making the most of Black Friday, see our Black Friday 2024 advice.
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