By clicking a retailer link you consent to third-party cookies that track your onward journey. This enables W? to receive an affiliate commission if you make a purchase, which supports our mission to be the UK's consumer champion.
I'm a Which? deals editor: here are the brands to watch in the Black Friday sales

This article is exclusively for Which? members.
Black Friday is fast approaching and it pays to be prepared. With access to our expert product recommendations, you can easily grab yourself a Best Buy.
Below, our experts highlight the brands you should be paying close attention to. Among our top picks are TV brands that have performed well in our reliability survey, plus a cordless vacuum brand with an impressive average test score of 84%.
Which? members can log in to reveal brands worth keeping an eye on during Black Friday. If you're not yet a Which? member, you can join Which? today.
Which? member benefits
A Which? subscription gives you access to the recipes above, all our product tests, reviews and recommendations online, plus a host of other perks. Discover:
- 14 brilliant benefits of a Which? membership – from personalised advice to Great Value and eco-friendly recommendations, we've got you covered.
- How to get the most out of your Which? app – put the power of Which? recommendations in your pocket.
- Free Which? tools – dozens of tools to help simplify tricky choices, from financial calculators to consumer rights advice.
- Amazing machines from the Which? labs – get the inside track on our lab tests, as we speak to the Scientists that put the rigour into our reviews.
If you're not yet a Which? member, you can join Which? today.
Additional reporting by Tom Morgan.