Best Black Friday beauty deals 2025: discounts on make-up and toiletries

Black Friday is the perfect time to stock up on your daily skincare, try out a new foundation or find make-up and haircare gifts for friends and family. 

Let's face it — whether you're obsessed with the latest trending skincare, planning bold party-season looks, or even if you're a minimalist with make-up, cosmetics and toiletries can be expensive. 

The good news? You can save money on top brands by shopping the best Black Friday deals. 

Retailers are rolling out their Black Friday sales throughout November.

Which? doesn't test beauty products, so to help you make informed decisions during the event we've analysed retailer data and search trends to bring you a list of the most popular brands and our top deals in the 2025 sale as they go live. 

When is Black Friday 2025? Find out when the biggest sales event falls this year. 

Best Black Friday beauty deals at a glance:  CeraVe | Charlotte Tilbury | Dior | Dyson | Estée Lauder | L’Oreal | MAC | Maybelline | NARS | No7 | Rimmel

Best Black Friday beauty deals

*'Average price' or 'lowest price' information is based on Which? market knowledge and information supplied by our partners. Average price and lowest price are checked for the six calendar months prior to publication. Not all retailers are included in our checks.

There aren't any Black Friday deals available yet, but you can expect to see discounts filling up this page from the start of November.

Maybelline Black Friday deals

Known for its affordable range of make-up, Maybelline has several cult-favourite products. Its mascaras are arguably its most popular, such as the Lash Sensational Sky High mascara, which went viral on social media for its lengthening and volumising capabilities. If you're already shopping at any big retailer, like Amazon or Boots, Maybelline deals will bulk out your basket without adding too much to the cost. 

Maybelline Lash Sensational mascara

Average price in the last six months: £9.49

Cheapest price in past six months: £7*

We like: Affordable volumising mascara

Watch out for: It's not waterproof

Maybelline says this Lash Sensational mascara will volumise your lashes from root to tip without them sticking together and will capture even the tiniest lashes. 

More Maybelline Black Friday deals

• Free beauty bag when you spend £20 on selected cosmetics at Boots
• Maybelline New York Instant Eraser Eye concealer: SQUIRREL_TEXT_50022956
• Maybelline New York Grippy Serum primer: SQUIRREL_TEXT_50022998
• Maybelline Dream Matte Mousse: SQUIRREL_TEXT_50023278

 Rimmel Black Friday deals

Recognisable for its ‘Get the London look’ tagline and famous faces like Kate Moss gracing its adverts over the years, Rimmel positions itself as an inexpensive high-street make-up brand. We expect to see a few deals appear on Rimmel make-up over the coming weeks.

Rimmel Stay Matte pressed powder

Average price in the last six months: £4.74 

Cheapest price in past six months: £3.33*

We like: Mattifying make-up

Watch out for: Pick the right shade for your skintone

Mattify your make-up with the Rimmel Stay Matte transparent pressed powder that claims to give you up to six hours of shine-free control. 

More Rimmel Black Friday deals

• Rimmel Lasting Finish 35Hr foundation: SQUIRREL_TEXT_50022957
• Rimmel Natural bronzer: SQUIRREL_TEXT_50022999 
• Rimmel Scandaleyes Exaggerate eyeliner: SQUIRREL_TEXT_50023279

L’Oreal Black Friday deals

One of the world’s most well-known cosmetics companies, L’Oreal Paris offers everything from haircare and hair colour products to make-up and skincare. You can create an entire beauty regimen from start to finish with L’Oreal Paris, so it’s worth keeping an eye out for discounts during the winter sales.

L’Oréal Excellence permanent hair dye colouring cream

Average price in the last six months: £10.99 

Cheapest price in past six months: £10.98*

We like: Easy and affordable hair colouring

Watch out for: Patch test before use

Give your locks a refresh ahead of party season with the L’Oréal Excellence permanent hair dye colouring cream, available in several shades from lightest blonde to universal black. 

More L'Oreal Black Friday deals

• L'Oréal Paris Elvive Extraordinary Oil Miracle hair serum: SQUIRREL_TEXT_50022958
• L'Oreal Paris Age Perfect Vitamin C toner: SQUIRREL_TEXT_50023037
• L’Oréal Paris Age Defying Serum Le Duo: SQUIRREL_TEXT_50023280

 Dyson Black Friday deals

If you’ve been eyeing up a new hair dryer or a new hot brush, Dyson’s hair tools are regularly discounted during sales. They use clever tech to minimise heat damage and give you a better chance of achieving lovely-looking locks. The Dyson Supersonic hair dryer and the Airwrap multi-styler are two of its bestselling hair tools, but you may also want to look for deals on its straighteners. 

Dyson Supersonic Nural

Average price in the past six months: £339

Cheapest price in the past six months: £299*

We like: Neat hair tech built-in

We don't like: More expensive than the other Supersonics

Dyson has added some clever tech to its popular hair dryer with its latest version, the Supersonic Nural. The main new feature is the scalp protect mode, which automatically adjusts the temperature depending on the proximity to your scalp to reduce heat damage.

While this is still a pricey hairdryer, if it’s one you’ve had your eye on, it’s well worth snapping up while it’s on offer.

Is it any better than the regular Supersonic? Read our Dyson Supersonic Nural review to find out.

More Dyson Black Friday deals

• Dyson Airwrap Origin multi-styler: SQUIRREL_TEXT_50022641
• Dyson Supersonic: SQUIRREL_TEXT_50022520 
• Take a look at the best Dyson deals for more

MAC Black Friday deals

MAC is arguably one of the most recognisable make-up brands there is. Its portfolio of products has everything you could need, whether you’re shopping for light day-to-day make-up or more extensive cosmetics for a glitzy party look. Pick up MAC products directly from its website, from cosmetics retailers like Boots or from major department stores like Selfridges. Look out for limited edition sets because they often give you the best savings. 

MAC Velvet Teddy lipstick

Average price in the past six months: £23.70 

Cheapest price in the past six months: £17.50*

We like: Popular nude shade

Watch out for: Pair it with a matching lip liner

Velvet Teddy is a cult lipstick shade by MAC. Suited to both everyday and evening make-up looks, it's a rich nude colour infused with ingredients like shea butter, cocoa butter and coconut oil. 

More MAC Black Friday deals

• MAC In Extreme Dimensions 24H Kajal eye liner: SQUIRREL_TEXT_50023038
• MAC Mineralize Skinfinish powder: SQUIRREL_TEXT_50023281
• MAC Extended Play Lash Mascara Gigablack: SQUIRREL_TEXT_50023302
• MAC Studio Fix Fluid SPF15 foundation: SQUIRREL_TEXT_50023386

 No7 Black Friday deals

Created by Boots, No7 is one of the UK’s most popular skincare brands, offering products with a premium look and feel at high-street prices. No7 always has some stellar savings to be made during the winter sales, particularly on its skincare gift sets, which are sometimes more than half price in November.

Boots No7 Future Renew Damage Reversal day cream SPF40

Average price in the past six months: £36.76 

Cheapest price in the past six months: £26.56*

We like: SPF40 day cream

Watch out for: Use as a part of a wider skincare routine

No7's Future Renew day cream claims to reduce visible signs of ageing, shield skin from future sun damage with SPF40 and protect skin damage caused by UV. You can buy it to use as a part of your daily skincare routine alongside other No7 products like its cleanser and serums. 

More No7 Black Friday deals

• Save up to 50% on selected No7 at Boots
• No7 The Ultimate Skincare Collection gift set: SQUIRREL_TEXT_50023385 
• No7 Pro Artist Ultimate Glamour Beauty Vault: SQUIRREL_TEXT_50023282
• No7 silver cordless mirror: SQUIRREL_TEXT_50023303

Dior Black Friday deals 

More prestigious beauty brands are occasionally discounted during big seasonal sales, too. If you’re looking to gift cosmetics for Christmas or you’re going to treat yourself on Black Friday, Dior will be worth keeping an eye on at retailers like Amazon, Boots and Sephora. While it rarely discounts products on its own website, beauty retailers occasionally include Dior in their sales. 

Dior Backstage Rosy Glow blush

Average price in the past six months: £43.37 

Cheapest price in the past six months: £35*

We like: Comes in seven shades

Watch out for: Pick between natural blur or pearlescent finish

Dior's Backstage rosy glow blush is formulated to react to the skin's pH and so claims to give you long-lasting, weightless and buildable colour for your cheeks. It's housed in a chic, compact case with a mirror.

More Dior Black Friday deals

• Dior Addict Lip Maximizer: SQUIRREL_TEXT_50023039 
• Dior Addict Shine lipstick: SQUIRREL_TEXT_50023152 
• Dior Diorskin Rouge Matte Colorette Nº100: SQUIRREL_TEXT_50023245 

Estée Lauder Black Friday deals

Another high-end beauty brand likely to be discounted over Black Friday is Estée Lauder. Over Black Friday month, the biggest discounts are likely to be on its gift sets and bundles. If you're buying individual products, be sure to compare prices at several beauty retailers. 

Estée Lauder Double Wear stay-in-place foundation

Average price in the past six months: £39.50 

Cheapest price in the past six months: £27.65*

We like: Over 60 shades to choose from

Watch out for: Test the colour

Aiming to address uneven skin tones and imperfections, the Estée Lauder Double Wear stay-in-place foundation is a popular makeup staple that claims to last 24 hours without creasing or fading. To find the ideal shade, you'll need to determine whether you have cool, neutral, or warm undertones, and then select its intensity level from light to deep. 

More Estée Lauder Black Friday deals

• John Lewis has a Black Friday sale on Estée Lauder make-up
• Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex 100ml: SQUIRREL_TEXT_50023091
• Estée Lauder Sumptuous Extreme Lash mascara: SQUIRREL_TEXT_50023244 
• Estée Lauder Advanced Night Repair Eye Lift + Sculpt eye cream: SQUIRREL_TEXT_50023384

CeraVe Black Friday deals

CeraVe is a daily skincare staple with its extensive range of cleansers, moisturisers, serums, and blemish treatments. Black Friday is a great opportunity to stock up on CeraVe’s products. They are often discounted and easy to add to your basket without ramping up the bill too much.

CeraVe Blemish Control face cleanser

Average price in the past six months: £10.15 

Cheapest price in the past six months: £9.65*

We like: A daily skincare essential

Watch out for: Pick the right product for your skin type

Before you check out, pick up a CeraVe cleanser to bulk out your Black Friday basket. It's a daily foaming face wash that removes dirt to help prevent spots and other blemishes. 

More CeraVe Black Friday deals

• Save up to 30% on selected Cerave products at Boots
• CeraVe moisturising cream: SQUIRREL_TEXT_50022963
• CeraVe hydrating cleanser: SQUIRREL_TEXT_50023092
• CeraVe AM facial moisturising lotion: SQUIRREL_TEXT_50023304
  

NARS Black Friday deals

Recognisable by its minimalist black packaging, NARS is a trend-led beauty brand offering a wide range of shades to suit various skin types. NARS usually run a site-wide sale across Black Friday, with big discounts on some of its core products like its foundations and concealers. You could also take a look at retailers like Boots or Sephora to find deals on its gift sets and bundles. 

NARS Orgasm blush

Average price in the past six months: £31.09 

Cheapest price in the past six months: £26.52*

We like: Comes in 20 shades

Watch out for: Pick the perfect colour for your style

Add a touch of colour to your cheeks with the viral NARS powder blush. This iconic product comes in 20 different shades to suit your make-up style. Orgasm is the fan-favourite shade. NARS claims it will last up to 16 hours of wear while feeling weightless and comfortable. 

More NARS Black Friday deals

• John Lewis has a Black Friday sale on NARS make-up
• NARS Afterglow liquid blush: SQUIRREL_TEXT_50022964 
• NARS Radiant creamy concealer: SQUIRREL_TEXT_50023305
• NARS Soft Matte Complete foundation: SQUIRREL_TEXT_50023383

Charlotte Tilbury Black Friday deals

Charlotte Tilbury is a glittery, glamorous cosmetics brand, known for its statement make-up. In previous sales, Charlotte Tilbury has offered 2-for-1 deals, great value bundles and discounts on popular individual products. 

Charlotte Tilbury Pillow Talk lip kit

Average price in the past six months: £38 

Cheapest price in the past six months: £21*

We like: Iconic lip colour

Watch out for: Includes minis rather than full-sized products

Get the perfect pout with this Charlotte Tilbury lip kit. The bundle includes miniature versions of its cult Pillow Talk lipstick and lip liner in a subtle, cool pink shade that the brand promises is universally flattering. 

More Charlotte Tilbury Black Friday deals

• Charlotte Tilbury Beauty Light Wand in Pillow Talk: SQUIRREL_TEXT_50023242
• Charlotte's Magic Cream: SQUIRREL_TEXT_50023301 
• Charlotte Tilbury Pillow Talk Push Up Lashes mascara (travel-sized): SQUIRREL_TEXT_50023381 
• Charlotte Tilbury Big Lip Plumpgasm: SQUIRREL_TEXT_50023087 
• Save up to 50% on beauty kits direct from Charlotte Tilbury

Where can I find the best Black Friday beauty deals?

It’s impossible to know which sites will offer the best Black Friday beauty deals in advance, but some tips can help you find the best offers. 

Firstly, keep an eye on prices for products you plan to buy, and check the brand’s website for its regular price. 

During the sale, you can track the price history of products on Amazon with tools like CamelCamelCamel by copying and pasting the URL into its search bar. This shows whether you’re getting the lowest price or if Amazon increased it ahead of the sale. 

To compare retailers, PriceSpy shows prices from different online stores and includes some price history data. When the sales go live, it's worth using these insights to find the best deals.

Beware of deals that seem too good to be true. Our investigation found that at least two-thirds of cosmetics from online marketplaces are likely to be counterfeits. Make sure you shop online at trusted retailers and avoid third-party sellers on Amazon, eBay and TikTok Shop. 

Read more on our picks for the best Black Friday perfume deals.

When is Black Friday?

Black Friday is taking place on 28 November, followed by Cyber Monday on 1 December. 

We’re expecting to see deals start to appear from the beginning of November and run throughout the month. Some will come and go as the month goes on. We’ll be keeping an eye and adding the best beauty deals to this page over the whole sale period.