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Beauty advent calendars everyone is talking about in 2025
Who says you should wait until Christmas Day to open gifts? Beauty advent calendars kick off the excitement early with a new surprise to unwrap every day of December.
These popular festive calendars showcase a mix of mini and full-sized skincare, make-up and fragrance treats from the hottest brands of the year. It could be the perfect way to discover a new go-to moisturiser, get ready for party season with a new lipstick, or update your signature scent.
When shopping for a beauty advent calendar, it's worth taking a look at the total value of the products included and comparing it to the cost of the calendar – many come with goodies worth three to five times its price. Because of that, lots of them sell out quickly. To make sure you get the one you want, you may want to buy sooner rather than later, although it's also worth considering whether you will use all of the products included. They typically arrive in stores and online between September and October.
So, which ones are getting everyone talking in 2025? We've looked at retailer data, search trends and social media buzz to bring you 2025's most popular beauty advent calendars.
Thinking about shopping for your loved ones? See our recommendations for everyone, from the best gifts for women to top present ideas for kids
Top 5 trending beauty advent calendars in 2025
Sephora Beauty Advent Calendar 2025
- Price: £225
- Claimed value of products: £1,025
- Number of products: 41
- Number of full-sized products: 24
The Sephora Favourites advent calendar is one of the most talked about of 2025 so far. That's partly because it's worth over £1,025, despite costing only £225.
Out of the 41 items included, 24 are full-sized, and 31 are exclusive to this calendar. It features a range of products from makeup and skincare to haircare, bodycare and fragrances. Expect cult brands like Glow Recipe, Laura Mercier, MAC, and Sol de Janeiro.
Plus, the calendar includes 500 MySephora points, redeemable for £25 in gift vouchers or MySephora beauty gifts. There's also a chance to win prizes such as a spa treatment at Caudalie's boutique, a Virtual Skincare Consultation with Caudalie's Head of Education, a product hamper, or a bottle of Caudalie wine.
Pre-order the Sephora Favourites advent calendar now for £255. Shipping is expected to start by the end of October 2025.
Boots Beauty Christmas Advent Calendar
- Price: Boots 24 Beauty Stars Luxury Advent Calendar - £150
- Claimed value of products: £600
- Number of products: 24
- Number of full-sized products: TBC
Last year, Boots launched several affordable advent calendars, including the Limited Edition 24 Days of Beauty Christmas Advent Calendar, the No7 25 Days of Beauty Calendar, and the No7 Ultimate Calendar.
Here's what we know so far:
- The No7 25 Days of Beauty Calendar for 2025 will retail at £60 and contain over £236 worth of No7 products, with ten being full-sized.
- The No7 Ultimate Beauty Calendar is a little more expensive at £175, and will be worth around £530 with 25 full-sized No7 products.
- Boots has also announced the return of its 24-Day Premium Advent Calendar, priced at £150. There will also be a 24 Days of Skincare Calendar, costing £70. Both calendars are set to be worth 76% more than their price tags, and they are expected to go on sale from 9th September. If last year is any indication, we are in for a treat. Highlights of the 2024 beauty calendar included the NARS bronzing powder, Fenty Beauty Icon Velvet liquid lipstick, and Urban Decay’s All Nighter setting spray.
Excited to get your hands on these treats? Sign up to the waiting list for the No7 advent calendars or the Boots Premium advent calendars.
LookFantastic Beauty Advent Calendar 2025
- Price: £105
- Claimed value of products: £655
- Number of products: 28
- Number of full-sized products: 17
LookFantastic’s 2025 beauty advent calendar is likely to be a bestseller in 2025, giving you 28 gifts across 25 days with 17 full-sized products, worth more than £655. It's already had a lot of buzz on social media.
To give you an idea of what to expect, the 2025 calendar comes with a variety of products across skincare, make-up, haircare, body care, and you'll even find a candle and some beauty tools. A MAC lip pencil, a Sol de Janeiro perfume mist and the Elemis Pro-Collagen Marine Cream are just a few of the full-sized items in its boxes.
Pre-orders have started for those who signed up to LookFantastic’s waiting list, so we're expecting it to go on sale soon.
Liberty Beauty Advent Calendar 2025
- Price: £275
- Claimed value of products: £1,245
- Number of products: 30
- Number of full-sized products: 20
The Liberty Advent Calendar is always a standout. So much so that it has sold out for the past 10 years in a row. In 2025, the calendar is expected to cost £275 and will include a selection of products worth more than £1,245.
The carefully curated collection is made up of 30 goodies, 20 of them being full-sized. You'll get luxury brands such as Nihilo, Jones Road, Lisa Eldridge, Augustinus Bader and more.
The illustrated box contains 25 drawers housing skincare, make-up and fragrances and you’ll get an Ianthe-print drawstring bag included too. There's even a chance to win £1,000 to spend at Liberty, hidden in 15 of the advent calendars.
We’re expecting the Liberty Advent Calendar to launch early in September 2025. You can join the Liberty waiting list to buy one when it's released.
Space NK Advent Calendar
- Price: £260
- Claimed value of products: £1,150
- Number of products: 35
- Number of full-sized products: 23
Space NK’s advent calendar for 2025 will set you back £260 and contains products worth over £1,150 in total. Its contents have already been leaked on social media, and there's a lot to get excited about.
To give you a taste of what's to come, the 2025 calendar will include a Milk Makeup Hydro Grip setting spray, a La Mer The Lip Volumizer and Augustinus Bader The Serum.
Space NK’s advent calendar is expected to land soon. In the meantime, you can sign up for the Space NK waiting list to stay in the loop and be in for the chance to win a Space NK gift card.
More popular beauty advent calendars
Cult Beauty Advent Calendar
- Price: £240
- Claimed value of products: £1,100
- Number of products: 35
- Number of full-sized products: 20
Packed with some of the trendiest products of the year, Cult Beauty's advent calendar is one of the most anticipated. While it's not available to buy just yet, the 2025 calendar has already been causing a stir on social media. Its contents have been revealed in a series of sneak-peek videos, so we know it'll include products like the Medik8 C-Tetra Advanced vitamin C serum and a Huda Beauty Faux Filler Extra Shine lip gloss.
No official release date has been revealed yet, but we do know it’ll cost £240 and include 20 full-sized skincare, beauty and fragrance products worth over £1,100.
This advent calendar always sells out, so sign up for the Cult Beauty waitlist to be the first to hear about the launch.
Harrods Beauty Advent Calendar 2025
- Price: £250
- Claimed value of products: TBC
- Number of products: 32
- Number of full-sized products: 14
If you’re a fan of luxury beauty products, the Harrods Beauty Advent Calendar 2025 should be on your wishlist. This super-sleek advent calendar includes make-up, skincare and fragrance picks from premium brands like Shiseido, La Mer, La Prairie, Augustinus Bader and MZ SKIN. You get 32 products in total, 14 of which are full-sized.
The Harrods Beauty Advent Calendar is available to buy at Harrods for £250. We're expecting it to start shipping from the beginning of September.
Selfridges Beauty Advent Calendar 2025
- Price: £250
- Claimed value of products: £1,136
- Number of products: 37
- Number of full-sized products: 24
It's easy to see why Selfridges is a major player in the world of beauty advent calendars when you peek inside its festive daily drawers.
You’ll find 37 beauty, skincare and fragrance picks, 24 of which are full-sized. There are lots of coveted brands featured in the collection, from REFY, Charlotte Tilbury and Moonglaze to Laneige, Color Wow and Elemis. Altogether, the products are listed as being worth £1,136, but the calendar will only cost £250.
Sign up for the Selfridges waiting list to be among the first to snag its beauty advent calendar when it launches, expected to hit shelves at the start of October.
John Lewis Beauty Advent Calendar
- Price: £235
- Claimed value of products: £1,000
- Number of products: 36
- Number of full-sized products: 23
John Lewis is set to release its 2025 Beauty Advent Calendar at the beginning of October, featuring huge brands like Trinny London, Chantecaille, Laneige, Fenty Beauty, Medik8, Charlotte Tilbury, Clinique, Estée Lauder and Le Labo.
It'll be worth over £1,000 but will only set you back £235.
As well as a range of premium makeup and skincare goodies, there will be a chance to win prizes in 400 of its calendars. Winners could find a £1,000 John Lewis gift card, an FAQ 202 Smart LED Face Mask worth £719 and one of 300 free Cavendish Clinic Skin Consultations with an LED session worth £45.30, to name just a few.
Keep an eye on the John Lewis website to buy one when it launches. Act fast, last year it sold out within six weeks.
M&S Beauty Advent Calendar
- Price: £330
- Claimed value of products: TBC
- Number of products: 25
- Number of full-sized products: 8
Another festive favourite is the M&S Collection’s Beauty Advent Calendar. Anticipation is already building for its return. We don't know much about it yet, but M&S has revealed that it'll be worth £330 and contain 25 products (eight full-sized) from brands like Clinique, Estée Lauder and Nuxe.
We don't know the price yet, but in 2024, you were eligible to buy the calendar for £50 when you spent £35 on clothing, beauty or homeware.
M&S will launch its beauty advent calendar on the 9th of October, so stay tuned to the M&S website for more information.
Looking for festive gift ideas? Take a look at our gift guides:
