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Best kitchen roll 2025
A kitchen roll is essential for everyday tasks, whether it’s dabbing moisture off food, soaking up spills, or wiping down tables.
To help you find the best kitchen roll for your kitchen roll holder, we have tested popular brands including Plenty and Regina alongside supermarket options from Aldi, Asda, Tesco and more.
Our testing goes beyond spill absorption – we also evaluate each roll’s strength to ensure it doesn’t tear easily and assess how well it handles everyday messes.
One own-brand roll scored a perfect 100%, and we uncover the best choice among eco-friendly options too.
The best kitchen roll
Only logged-in Which? members can view the kitchen roll test results below.
Join Which? to get instant access to our test results and Best Buy recommendations below.
| Kitchen roll | Price | Score | Absorbency | Strength | Cleaning ability* |
|---|---|---|---|---|---|
Sign up to reveal Get instant access to this and all our scores and recommendations. Unlock tableFirst month £5, then £11.99 per month, cancel at any time Already a member? Log in | 100% | ||||
| 95% | |||||
| 85% | |||||
| 84% | |||||
| 81% | |||||
| 75% | |||||
| 71% | |||||
| 65% | |||||
| 65% | |||||
| 62% | |||||
| 60% | |||||
| 49% | |||||
| 47% | |||||
| 46% | |||||
| 40% | |||||
| 39% | |||||
| 37% |
Sign up to reveal
Get instant access to this and all our scores and recommendations.
Unlock tableFirst month £5, then £11.99 per month, cancel at any time
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Dates tested: November 2024. Page last checked: December 2024. We're not able to show every retailer and cheaper prices may be available.
*Cleaning ability is the average score of how well it cleaned with and without a spray.
The best environmentally friendly kitchen roll
Only logged-in Which? members can view which eco-friendly kitchen roll performed best in our test.
The kitchen roll we tested
All the kitchen rolls we tested are listed in alphabetical order below.
Only logged-in Which? members can view the best kitchen rolls from our tests.
Join Which? to get instant access to our test results and Best Buy recommendations below.
Aldi Everyday Essentials Jumbo Kitchen Towel
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Available in-store from Aldi (£1.19)
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Number of sheets per roll 240
Need to know Size of a sheet, 21 x 19.7cm (H x W); available in one-pack
Aldi Saxon Blast Kitchen Towel
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Available in-store from Aldi (£1.49)
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Number of sheets per roll 100
Need to know Size of a sheet, 28 x 31cm (H x W); available in one- or three-pack
Asda Just Essentials
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Available from Asda one-pack (£1.19)
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Number of sheets per roll 240
Need to know Size of a sheet, 21.5 x 21cm (H x W); available in one-pack
Asda Shades Kitchen towels
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Available from Asda four-pack (£4)
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Number of sheets per roll 100
Need to know Size of a sheet, 21.5 x 21cm (H x W); available in two- or four-pack
Bumboo wrapped bamboo kitchen towels
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Available from Bumboo 12 pack (£27)
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Number of sheets per roll 100
Need to know Size of a sheet, 22 x 21.5cm (H x W); available in 12-pack
Costco Kirkland Signature Kitchen Roll Towel
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Number of sheets per roll 80
Need to know Size of a sheet, 35.5 x 28cm (H x W); available in packs of three, six or 12
Lidl Floralys Kitchen Towel Ultra Super Absorbent
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Available from Lidl stores (£2.45)
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Number of sheets per roll 100
Need to know Size of a sheet, 23 x 22.5cm (H x W); available in two-pack
Little Duck Ultra All-Purpose Kitchen Towel
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Available from Iceland two-pack (£1.25)
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Number of sheets per roll 100
Need to know Size of a sheet, 20.5 x 21cm (H x W); available in pack of two or eight
Need a different kind of roll? Find out how to choose the best toilet rolls
Marks & Spencer Ultra Absorbent Kitchen Towels Big Roll
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Available from Ocado, one-pack (£2.20); Ocado, two-pack (£3.20); or Marks & Spencer stores
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Number of sheets per roll 100
Need to know Size of a sheet, 28 x 27cm (H x W), available in one- or two-pack
Morrisons Savers Jumbo Kitchen Towel
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Available from Morrisons one-pack (£1.19)
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Number of sheets per roll 120; 240
Need to know Size of a sheet, 20.5 x 19.5cm (H x W); available in one- or three-pack
Naked Sprout Unbleached Bamboo Kitchen Roll
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Available from Naked Sprout six-pack (£11.99)
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Number of sheets per roll 100
Need to know Size of a sheet, 21.5 x 22cm (H x W); available in packs of six, 18, 24 and 30
Regina Blitz Household Towel
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Number of sheets per roll 70; 100
Need to know Size of a super-sized sheet, 25.9 x 31.9cm (H x W); 100 sheets per roll available in a one-pack; 70 sheets per roll available in two, three or four
Tesco Kitchen Towel
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Available from Tesco, two-pack (£2.55)
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Number of sheets per roll 100
Need to know Size of a sheet, 21 x 20.5cm (H x W); available in packs of two or four
Waitrose Essential Kitchen Roll
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Available from Waitrose, four-pack (£4.30)
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Number of sheets per roll 100
Need to know Size of a sheet, 24 x 21.5cm (H x W); available in packs of two or four
Whogivesacrap 100% Recycled Kitchen Roll
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Available from Whogivesacrap six-pack (£16)
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Number of sheets per roll 135
Need to know Size of a sheet, 20.5 x 22.5cm (H x W); available in six-pack
Which? Don't Buy kitchen rolls
Our tests uncover the best and the worst. If a product performs so poorly that we think you should avoid it, we call it a Don't Buy. We've tested three kitchen rolls that we've named Don't Buys.
Every one of our Don't Buy kitchen rolls are terrible at absorbing liquids and much weaker compared to the other kitchen rolls.
How we test kitchen roll
We test the most searched-for brands and supermarket own-brand kitchen rolls.
We buy every kitchen roll we test – no freebies from manufacturers – so our reviews are honest and unbiased.
- Absorbency: We submerge 10 sheets of kitchen roll, one at a time, into a litre of water. After letting them soak for a set time, we remove all the sheets together and wait for the excess water to stop dripping back into the bowl. Then, we measure the remaining water to see how much is absorbed.
- Strength: To test durability, we place three sheets stretched between two chairs and use a Newton meter to apply force at the centre until the sheets rip. We repeat this process multiple times to calculate an average. The same test is done with sheets that have been dampened with a single spray of water.
- Cleaning ability: We place half a tablespoon of jam on a surface and wipe it with a single sheet, rating its performance. If any jam gets onto our hands, the sheet is marked down. This test is repeated using a spray of the same surface cleaner to see how the sheet cleans when wet.
Why you can trust us: at Which? we're free from manufacturer and retailer influence. Find out more about our impartiality and how your support helps us to stay editorially independent.
Can you flush kitchen roll down the toilet?
Unlike toilet paper, which breaks down quickly in water to prevent clogs, kitchen roll resists disintegration. Flushing it can lead to blockages in pipes, damage to plumbing systems and, ultimately, issues in sewage treatment facilities. To avoid these problems, kitchen roll should always be disposed of in your household waste.
Can you put kitchen roll in the microwave?
Yes, you can use plain kitchen roll in the microwave for short periods. It’s useful for covering food or absorbing moisture, but avoid rolls with prints or metallic elements, and don’t let it overheat to prevent any risk of fire.
Can you recycle kitchen roll?
You can’t recycle used kitchen roll, because they’re usually covered in food, grease, or liquids, and the fibres are too short to be recycled into new products. Most councils don't accept kitchen towels in food waste. Kitchen towels, dirty or otherwise, should go in your general rubbish bin.
But if you have a home compost bin, you can compost it, as long as it doesn't have chemical cleaning products on it. And you can recycle the cardboard inner tube (in your home recycling) and sometimes the plastic wrap (at supermarkets), depending on what it says on the packaging.
Need a different kind of roll? Find out how to choose the best toilet rolls