By clicking a retailer link you consent to third-party cookies that track your onward journey. This enables W? to receive an affiliate commission if you make a purchase, which supports our mission to be the UK's consumer champion.
Best photo books 2025
The best photo books make a wonderful, unique gift. We made and ordered photo albums to help us rate 10 popular online services, including Google Photos, Photobox, Vistaprint and more.
Photography experts also examined the picture quality and physical condition of each of the finished photo album books.
Whether you want an album for wedding photos, baby pictures or other personalised snaps, find out which services offer the best photo books and are the easiest to use. We also reveal which companies impressed enough to earn our Best Buy recommendation.
The best photo books
Only logged-in Which? members can view the photo book test results below.
Join Which? to get instant access to our test results and our Best Buy recommendations below.
| Photo book | Price | Score | Picture quality | Book quality* | Website ease of use |
|---|---|---|---|---|---|
Sign up to reveal Get instant access to this and all our scores and recommendations. Unlock tableFirst month £5, then £11.99 per month, cancel at any time Already a member? Log in | 89% | ||||
| 84% | |||||
| 81% | |||||
| 80% | |||||
| 78% | |||||
| 76% | |||||
| 76% | |||||
| 76% | |||||
| 75% | |||||
| 71% |
Sign up to reveal
Get instant access to this and all our scores and recommendations.
Unlock tableFirst month £5, then £11.99 per month, cancel at any time
Already a member? Log in
Date tested: October 2024 and March 2021. Page last checked: May 2025. We are not able to show every retailer and cheaper prices may be available.
*Average score of paper and cover quality.
The photo books we tested
All the photo books we tested are listed in alphabetical order below.
Only logged-in Which? members can view the best photo books from our tests.
Join Which? to get instant access to our test results and Best Buy recommendations below.
Asda Photo
Our score and verdict Log in or join Which? to instantly reveal
Only available at Asda Photo From £15
Pros Log in or join Which? to instantly reveal
Cons Log in or join Which? to instantly reveal
What's on offer Shapes and sizes: square (20.3 x 20.3cm or 30.5 x 30.5cm), landscape (multiple options from 20.3 x 15.2cm up to 35.6 x 25.4cm), portrait (20.3 x 28cm); book types: hardcover, softcover, stitched, layflat; paper finishes: glossy, matt
CEWE
Our score and verdict Log in or join Which? to instantly reveal
Only available at CEWE From £8.99
Pros Log in or join Which? to instantly reveal
Cons Log in or join Which? to instantly reveal
What's on offer Shapes and sizes: square (multiple options from 15 x 15cm up to 30 x 30cm), landscape (multiple options from 19 x 15cm up to 38 x 29cm), portrait (21 x 28cm or 28 x 36cm); book types: hardcover, fabric; paper finishes: classic, glossy, matt, recycled
Google Photos
Our score and verdict Log in or join Which? to instantly reveal
Only available at Google Photos From £15.99
Pros Log in or join Which? to instantly reveal
Cons Log in or join Which? to instantly reveal
What's on offer Shapes and sizes: large square (22.9 x 22.9cm), small square (17.8 x 17.8cm); book types: hardcover, softcover; paper finishes: standard
Need to know Requires a Google account
Explore our pick of the best printers for top quality at home prints
My Picture
Our score and verdict Log in or join Which? to instantly reveal
Only available at My Picture From £4
Pros Log in or join Which? to instantly reveal
Cons Log in or join Which? to instantly reveal
What's on offer Shapes and sizes: square (multiple options from 10 x 10cm up to 30 x 30cm), landscape (multiple options from 15 x 10cm up to 42 x 29.7cm), portrait (29.7 x 21cm); book types: hardcover, softcover; paper finishes: digital print, real photo
Papier
Our score and verdict Log in or join Which? to instantly reveal
Only available at Papier From £24
Pros Log in or join Which? to instantly reveal
Cons Log in or join Which? to instantly reveal
What's on offer Shapes and sizes: square (multiple options from 16.5 x 16.5cm up to 26 x 26cm), landscape (28.5 x 22.2cm or 33.4 x 26cm); book types: hardcover, softcover, fabric; paper finishes: glossy
Photobook UK
Our score and verdict Log in or join Which? to instantly reveal
Only available at Photobook UK From £22.48
Pros Log in or join Which? to instantly reveal
Cons Log in or join Which? to instantly reveal
What's on offer Shapes and sizes: square (multiple options from 15 x 15cm up to 35.6 x 35.6cm), landscape (multiple options from 20 x 15cm up to 44.5 x 30.5cm), portrait (20 x 28cm or 35.6 x 50.8cm); book types: imagewrap hardcover, debossed hardcover, deluxe hardcover, softcover; paper finishes: lustre, matt, satin
Photobox
Our score and verdict Log in or join Which? to instantly reveal
Only available at Photobox From £6.49
Pros Log in or join Which? to instantly reveal
Cons Log in or join Which? to instantly reveal
What's on offer Shapes and sizes: square (multiple options from 10 x 10cm up to 30 x 30cm), landscape (multiple options from 13 x 10cm up to 39 x 29cm), portrait (multiple options from 15 x 20cm up to 27 x 36cm); book types: hardcover, softcover, premium; paper finishes: standard, glossy
News, deals and stuff the manuals don't tell you. Sign up for our Tech newsletter, it's free monthly
Rosemood
Our score and verdict Log in or join Which? to instantly reveal
Only available at Rosemood From £19.90
Pros Log in or join Which? to instantly reveal
Cons Log in or join Which? to instantly reveal
What's on offer Shapes and sizes: square (multiple options from 15 x 15cm up to 24 x 24cm), large portrait (22 x 28.6cm), large landscape (28.6 x 22cm); book types: hardcover, softcover, fabric; paper finishes: smooth matt, satin, textured ivory
Snapfish
Our score and verdict Log in or join Which? to instantly reveal
Only available at Snapfish From £9.99
Pros Log in or join Which? to instantly reveal
Cons Log in or join Which? to instantly reveal
What's on offer Shapes and sizes: square (20.3 x 20.3cm or 30.5 x 30.5cm), landscape (multiple options from 15.2 x 10.2cm up to 38.1 x 29.2cm), portrait (20.3 x 28cm); book types: glossy hardcover, matt hardcover, softcover, linen, leather, paper; paper finishes: glossy, matt, satin
Vistaprint
Our score and verdict Log in or join Which? to instantly reveal
Only available at Vistaprint From £5.09
Pros Log in or join Which? to instantly reveal
Cons Log in or join Which? to instantly reveal
What's on offer Shapes and sizes: square (multiple options from 13 x 10cm up to 30 x 30cm), landscape (multiple options from 13 x 10cm up to 39 x 29cm), portrait (21 x 28cm); book types: photo hardcover, leather hardcover, linen hardcover; paper finishes: standard, glossy
Add to your gift with our pick of the best prosecco and sparkling wines
How we test photo books
We test website-based photo album book services from companies offering similar photo printing options. We make and buy an A4 book, or the closest size the company offers. We go for the standard hardcover and the service's standard paper option.
One group of testers rates the online process for ordering the photo books. The second group, made up of professional photographers and art designers with years of experience, examine the final products.
We regularly revisit the photo album books on sale to see if there are any more popular websites that need testing, and when we find them, we do so.
The online service
Our testers are asked to make a photo book from each website with the same set of photos. They have to:
- complete seven tasks to assess how easy it is to customise your photo book
- then rate how easy it is to create and order from each website.
Photo book services that have simple instructions, lots of customisation options and user-friendly interfaces are ranked more highly.
Bring new life to old memories in our guide on how to digitise your photos
The finished product
Three professional photographers from our Which? design and picture team are asked to examine the picture quality and physical condition of each of the finished photo books.
The photo books with the punchiest colours and the best handling of saturated images, contrast and tonal range are rated more highly.
Ring test
Following a tip-off from one our photography experts that his photo book was easily scratched by a wedding ring, we now test a page in every book and lightly drag a finger with a ring on across the paper.
Photos we use
We use the same set of photos, chosen by our photography experts, to really challenge each manufacturer's printer. These include:
- photos taken on smartphones and DSLR cameras
- a range of skin tones and people of different ages
- a mix of highly saturated images, pictures with a huge colour range, black-and-white photos, low-light images, extreme close-ups and wide landscape shots.
Why you can trust us: at Which? we're free from manufacturer and retailer influence. Find out more about our impartiality and how your support helps us to stay editorially independent
Matt vs gloss, which photo finish is best?
With most photo album book services, you'll have a choice of the type of paper you want your pictures printed on.
- Glossy paper Colours appear vibrant and photos are filled with depth and clarity.
- Matt paper Not as sharp as glossy, with softer colours. It's considered more forgiving for portraits and is a more popular choice.
- Satin paper Somewhere between matt and glossy.
GSM
The weight of paper is measured in gsm (grams per square metre). Effectively, this is the thickness of the paper – the higher the gsm, the thicker the paper.