Best wine clubs

Wine clubs make it easier than ever to uncork new favourites without needing to browse supermarket shelves.

But which one is the best-value and most loved by its members? Our unique research reveals the top-rated wine club in the UK.

If you're considering joining a wine club – or giving a subscription as a gift – our handy guide also compares the most popular options on price, introductory offers, free delivery and more to help you find the right option for you.

Eat well, live better, stay healthy – get our free monthly Food & Health newsletter for the latest insights delivered straight to your inbox 

Best wine clubs

We asked over 1,300 people about their experiences with different club subscriptions, from Sunday Times Wine Club to The Wine Society, to uncover the best-rated options based on the quality and range of wines offered, value for money and more.

Which? members can log in now to find out how customers rate the different companies, plus the one wine club that we recommend above rivals. 

If you're not yet a member, you'll see an alphabetically ordered list of the providers reviewed. Join Which? today to see the full results. 

Laithwaites

Laithwaites has been a family-owned wine seller for over 50 years now, offering thousands of bottles from across the globe online and in-store.

It has multiple subscription models with the main one being The Wine Club, where members receive four new wines every four weeks. These range from £49 for four bottles to £99 for 12, but new customers receive a heavily discounted first box and free delivery throughout their subscription.

You can also choose to receive multiple bottles of your selected four wines in cases of 8-12 bottles. 

Cost of membership There’s no joining fee for basic wine club packages. ‘Unlimited’ membership costs £29.99 a year and gives you free delivery and a range of exclusive member offers.

Introductory offer Up to £45 off your first 12-bottle Wine Club box until the end of 2024 and free delivery while on the subscription. 

Delivery Free delivery on Wine Club boxes for new customers, £7.99 otherwise

Is there anything else I should know? Laithwaites has a chain of stores across the country so you can go and see, taste, and select some of the wines yourself. 

Find out more about Laithwaites.

How to cancel if you need to: Subscriptions can be cancelled by calling 03330 148168 (open 9am-5pm Monday to Friday and 9am-2pm Saturday) or using Laithwaites’ online live chat function.

Majestic Wine Club

Majestic has a national chain of stores where you can talk to an expert and see and sample its wines yourself. 

Its Wine Club offers a range 12-bottle cases at different tiers. There’s the Discovery Case for wine beginners, priced at £99; the Tour Case for £149; or the Grand Tour Case for £199, with red, white and mixed options delivered every three months.

Cost of membership No joining fee.

Introductory offer £5 off £50 voucher available if you sign up to marketing emails, with other offers sent sporadically. 

Delivery Free delivery with every wine club case.

Is there anything else I should know? Majestic has more than 200 UK stores to browse or collect orders from at a time that suits you.

Find out more about Majestic.

How to cancel if you need to: Members can cancel their account on the Majestic website, or on the phone on 0330 818 0750 (open 9:30am-7pm Monday to Friday and 10am-5pm). Alternatively you can email wineclub@majestic.co.uk.

Naked Wines

Naked Wines describes itself as a ‘customer-funded wine business’. You sign up to become a 'Wine Angel'. There is no fee as such, but as a Naked Wines 'Angel' you pay in an amount monthly (from £25) that builds up in your account, with which you buy your wine.

You can then use this as credit to buy wine, and get discounts of up to 33% off list price and a free premium bottle every month if you order a case of 12. You can also use your discounts and perks on the Naked Wines 'Wine Genie' subscription plan, where you get curated cases based on a short online quiz about your tastes. 

You can adjust the frequency of these, and case prices are based on members' spending habits, ranging from £7-£10 per bottle, £10-£15 per bottle and over £15 per bottle.

Cost of membership There is no fee as such, but as a Naked Wines 'Angel' you pay in an amount monthly (from £25) that builds up in your account, with which you buy your wine.

Introductory offer £30 voucher when you buy a case worth £49.99 or more.

Delivery £6.99 or free for orders over £100.

Is there anything else I should know? Naked Wines loves to highlight its list of independent winemakers and has profiles of many of them on its website.   

Visit Naked Wines for more

How to cancel if you need to: You can cancel under ‘My Subscriptions’ on the website

Sunday Times Wine Club

The Sunday Times Wine Club was started 50 years ago by Tony Laithwaite, and his family still owns it. 

Its 'subscribe and save' model allows members to receive a ‘Bestsellers collection’ of 12 red, white or mixed wines every 12 weeks, but you can also change the frequency to suit you.

If you’d like to receive cases regularly, Sunday Times Wine Club offers next day delivery for ‘Unlimited’ members at £29.99 per year. 

Cost of membership There’s no joining fee for basic wine club packages. ‘Unlimited’ membership costs £29.99 a year, which gives access to free delivery and a range of exclusive member offers.

Introductory offer New customers receive their first case for £95 (40% off RRP), plus a free extra bottle and two stemless glasses, and 20% off subsequent ones, currently £135 per case (plus delivery).

Delivery £7.99

Is there anything else I should know? The Sunday Times Wine Club's parent company is Direct Wines Ltd, which also owns Laithwaites and Avery's. But each of them stocks a different list of wines.

To find out more, check out Sunday Times Wine Club

How to cancel if you need to: Subscriptions can be cancelled by calling 03330 142776 (open 9am-5pm Monday to Friday and 9am-2pm Saturday) or using Sunday Times Wine Club online live chat function.

Virgin Wines

Virgin Wines launched in 2000 and offers two main options. There's the Discovery Wine Club, which is the standard offering of 12 red, white or mixed wines every 12 months; or you can sign up to the WineBank, similar to the Naked Wines ‘Angel’ scheme, where members deposit £5-£100 a month that can be used on individual purchases or Discovery Club payments, as well as free delivery. For every £5 paid into the account, Virgin also adds £1 interest.

Cost of membership No joining fee for the Discovery Wine Club, Wine Bank subscribers can deposit from £15 to £100 into their accounts every month.

Introductory offer First case for £65.88 (over 50% off RRP)

Delivery £7.99 for the Discovery Wine Club or free delivery with the Wine Bank.

Is there anything else I should know? Virgin Wines also operates the Daily Mail Wine Club, but the wines it lists are different.

Visit Virgin Wines for more info

How to cancel if you need to: Subscriptions can be cancelled either by calling 0343 224 1044 (Open 9am-6pm Monday to Friday or 9am-1pm Saturday), emailing help@virginwines.co.uk or using the Virgin Wines online live chat.

The Wine Society

The Wine Society is the oldest wine club in the UK, established in 1874. It’s a co-operative (owned by its members) based in Stevenage. 

The 'entrance fee' is £40, but that’s a lifetime membership and with it you get £20 off your first order and free delivery on all wines.

Its Wine Without Fuss subscription service delivers a case of 12 bottles of red, white or mixed wine every two months. Its five different plans range from £95 to £169 per case. But you can also pay an additional monthly subscription (from £35 a month) to gain access to the Vintage Cellar Plan and access the Wine Society's top wines.

Cost of membership £40 one-off payment for lifelong membership. Wine Without Fuss subs from £95 per case.

Introductory offer £20 off your first order.

Delivery Free delivery on all UK orders.

Is there anything else I should know? The Wine Society hosts hundreds of in-person and virtual wine tasting events a year, including food and wine pairing sessions and walkaround tasters.

To sign up, visit The Wine Society

How to cancel if you need to: ‘Wine Without Fuss’ subscriptions can be cancelled in the My Account section on the Website. Alternatively, you can call Member Services on 01438 741177 9am-6pm Monday to Friday and 9am-5pm Saturday.

For the top supermarket picks from our independent expert wine tests, see our round-up of the best champagnes, best sparkling wines and best red wine

How we reviewed wine clubs

Our wine club reviews and recommendations are based on an online survey of wine club users to get insights from real customers on which brands are getting it right and why. 

In October 2024, we quizzed 1,389 members of the Which? Connect survey panel who'd used wine clubs about their experiences.

We asked respondents to rate their experience with wine clubs they had been members of, telling us what they liked and disliked. We asked them to rate a range of factors: customer service, communication from the company, quality of wines, range of wines, ease of use of the website/app, customisation, additional information and value for money. 

The overall customer score for each wine club is based on customer satisfaction and how likely customer were to recommend the company to others.

To be a Which? Recommended Provider, a wine club needed to rank in the top ratings banding of providers (confirmed by our statistical analysis team), be rated three stars or above in all categories and have confirmation in its T&Cs that members can easily cancel their subscriptions if they want to.

To give a company a rating, we needed a minimum of 30 responses in our survey. This is to ensure it's statistically robust.

Why you can trust us: at Which? we're free from manufacturer and retailer influence. Find out more about our impartiality and how your support helps us to stay editorially independent

Which wine club is cheapest?

Since most wine clubs have multiple tiers of pricing that can be customised and improved with additional offers, there’s not one that will provide significantly cheaper wine on average than the rest. Most major clubs will have wines available for the kind of prices you’d be likely to pay in any supermarket. 

But while the price of wines in your local supermarket will typically range between £5 and £25, wine clubs will also give you access to bottles that cater for any budget, including wines that cost £60 or more per bottle. 

If you're after bargains, it can often pay to try a few different clubs and take advantage of their introductory offers. Offers of £30 or £40 off your first box are easy to find. Some also include free delivery, wine glasses or accessories such as decanters.

But don't get too blinded by these deals. It's also worth thinking about what's most important to you and which club offers the flexibility and range you're after.

Why join a wine club?

As well as a convenient way to get wine delivered to your doorstep, joining a wine club could also help you discover styles of wine you might not otherwise consider trying, helping to expand your horizons with expert-led recommendations. They can also make a nice gift for the wine-curious person in your life.

Most wine clubs will give you more than just a sporadic case of wine to your home. You'll usually get a decent amount of insight into the wines, and tasting events (virtual and in-person) are regular features of several services. 

Looking for other expert recommendations? Check out our guide to the best gins, as rated in our independent taste tests

How to get the best from a wine club

• Shop around. With plenty of introductory offers available and the ability to cancel whenever you wish, it’s worth sampling different club selections until you find one you’re happy to stick with. Clubs with no joining fee are likely a better place to start if you’re unsure.  
• If you want to improve your hosting prowess, make the most of the club’s tasting events. Seasonal food and wine pairing sessions are a regular feature.  
• Check wine prices by using a price-finding app such as Wine-Searcher or Vivino to see how good a deal you’re getting.
• Check delivery charges. If you’re wanting regular delivery from your subscription, it’s worth knowing how much you need to spend (if anything) to get it sent for free.
• Expect to pay a bit more for wines from wine clubs versus the supermarket. They provide tasting notes and information, and may organise tastings and additional benefits for members, free or not. It's up to you to decide whether these benefits are worth the extra cost of the wines.

Other ways to order wine online

You can order wine online from most major supermarkets as well as specialists such as Majestic.

• Asda wines
• Morrisons wines
• Ocado wines
• Sainsbury's wines
• Tesco wines
• Waitrose wines

At Waitrose Cellar you can buy pre-selected mixed cases that have been chosen by a wine expert, as a sort of wine club.

Please drink responsibly – see Drinkaware for information and advice