Ellie Simmonds

Senior researcher & writer

Latest articles from Ellie

Policy research paper

Loyalty Schemes and Member-only Price Promotions

A policy research report exploring member only promotions at supermarkets and major health and beauty retailers

29 min read
Opportunities to improve unit pricing and modernise the Price Marking Order
Policy paper

Opportunities to improve unit pricing and modernise the Price Marking Order

Clear and transparent pricing is essential as people deal with record food price inflation, but our research shows that the current way that unit pricing is provided for groceries can often be confusing. This paper sets out the reforms that we think are needed so that it is much easier to compare which products offer best value

17 min read