Press statement
Which? welcomes the news that the government will make unit pricing more consistent
1 min read
Sue Davies, Which? Head of Food Policy, said:
"Which? has long campaigned for clearer pricing on supermarket shelves - and these changes could be a game-changer for anyone trying to find the cheapest products on their weekly shop.
"The current system can be inconsistent and confusing, making it difficult for shoppers to compare prices across different product ranges, loyalty schemes and multi-buy offers.
"These changes will make it easier for consumers to compare items - helping them save money and choose the best value item for them."
-ENDS-
Notes to editors