Ofcom consultation: Quick, Easy and Reliable Switching - Which? response

Which? welcomes the opportunity to comment on Ofcom’s Consultation: Quick, Easy and Reliable Switching. 

We are pleased that Ofcom is taking steps to ensure that consumers can switch easily between different providers and available technologies. It is important that there is a quick, easy and transparent switching process for consumers to change their broadband connection, as it will help them engage in the market and take full advantage of the choice available. 

Which? believes that Ofcom’s preferred approach of ‘One Touch Switch’ is the right option to make the switching process as easy as possible for consumers. This option removes the additional steps sometimes required to switch - only needing consumers to contact their new provider - making the process quicker and easier. It will also remove the risk of losing connection when switching or the potential for the losing provider to try and retain their customer.