Which? Get Answers podcast: we unmask the global AI celebrity scam network

If you've been scrolling online in 2024, then chances are you might have come across a video of a celebrity trying to get you to click on a link or buy a product. But, instead of it actually being Elon Musk, or David Beckham, it could well be an AI version of them. A deepfake. A scam.
So what happened when we tried to track the scammers down? And what can you do to stop yourself falling victim?
This episode is hosted by Harry Kind Which? Writer Tali Ramsey.
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What is the Which? Get Answers podcast?
The Which? Get Answers podcast is a special mini-series, bringing you free expert advice for life’s everyday questions.
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A transcript of the show can be found here.