By clicking a retailer link you consent to third-party cookies that track your onward journey. This enables W? to receive an affiliate commission if you make a purchase, which supports our mission to be the UK's consumer champion.
Which? Get Answers podcast: health products you should never pay full price for
We reveal the health products that are on offer so often, that you should never buy them when they're full price.
Having worked at the BBC and in commercial radio before joining Which?, James produces our always-on podcasts, and oversaw the launch of our member-exclusive podcasts in 2025.
When you're buying health products in the supermarket, you might see your favourite brands on offer one week, and back to full price the next.
But new research from Which? has revealed all sorts of products from toothpaste to deodorants can more often than not be found at a reduced price at one of the big supermarkets.
This episode is hosted by Harry Kind and Grace Forrell, alongside Which? researchers Sara Spary and Ellie Simmonds, and Dr Cathrine Jansson-Boyd, a Reader in Psychology at Anglia Ruskin University.
Make your money work harder. Get the best deals, avoid scams, and grow your savings with expert guidance for just £24.50 for a year – that’s half the usual price.