3 TVs that are cheaper now than they were in the Black Friday sales

If you’re hoping to grab a great TV at a fantastic price, don’t feel you need to wait until Black Friday to find the best deals.

In fact, our research has shown Black Friday is rarely the cheapest time to shop, and you may well find the things you want cheaper at other times of the year.

When it comes to TV deals, you can see significant price drops during the course of the year as new models arrive on the market.

Read on to find great deals on three TVs – including one OLED and two QLEDs – that are all cheaper now than they were in the sales between Black Friday and New Year.

Remember, if you want to know how these models scored in our testing, read our television reviews or join Which? to get access to all our lab-tested results.

 *References to ‘Price on Black Friday’ are based on data provided to us by our partners, and represent the lowest price recorded, on Black Friday 2023, across a range of at least six retailers. Some prices may not have been subject to a discount. Not all retailers are included in our data and the prices checked do not take into account discount codes, loyalty prices or multibuy promotions – so it’s possible lower prices were available. 

1) Samsung QE65Q80CATXXU

Price in the Black Friday sales: £1,049 *

Price now: SQUIRREL_TEXT_50000294

• 65-inch 4K TV
• QLED display
• Supports HDR10, HLG HDR and HDR10+ formats

We like: Amazing sound

We don't like: Some scenes are too dark

The 65-inch QE65Q80C is knocking on the door of Samsung’s elite Neo QLED TVs, but at a more reasonable price point. It still has a big, vibrant QLED display, supports a good range of HDR formats and features some of Samsung's better TV speakers.

There's also a good range of gaming features and voice controls, but we'd like to see less space given to ads and trailers on the smart menu.

Read our Samsung QE65Q80CATXXU review to see what our expert testers made of this TV.

2) Samsung QE55QN85C 

Price in the Black Friday sales: £859*

Price now: SQUIRREL_TEXT_50007600

• 55-inch 4K TV
• Neo QLED display
• Supports HDR10, HLG HDR and HDR10+ formats

We like: Great HD picture

We don't like:  Smart menus too ad-heavy 

The picture on this 55-inch Samsung TV is a treat at every resolution (particularly HD) and the colours have a natural look that keeps the picture looking lifelike. Audio feels big and expansive, and the set has a strong suite of gaming features and decent support for voice assistants.

So how did it fare in our testing?

Check out our Samsung QE55QN85C review to see if it's the right TV for you.

3) LG OLED55G36LA

Price in the Black Friday sales: £1,499*

Price now: SQUIRREL_TEXT_12925041

• 55-inch 4K TV
• OLED display
• Supports HDR10, HLG HDR and Dolby Vision formats

We like: Brilliant picture

We don't like: Menus could be easier to navigate 

The OLED55G36LA is at the forefront of LG's flagship TVs. It has expansive sound, energy-saving mode, voice assistants, accessibility features, plenty of options for gamers and an easy-to-use 'Magic Remote'. The fact that it can disguise itself on your wall by displaying works of art may also appeal.

Check out our LG OLED55G36LA review to see how it scored with our expert testers.

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Why have the prices of TVs dropped?

Martin Pratt, Which? TV expert, says:

You don't need to buy a TV on Black Friday to get a good deal – TVs are often even cheaper from the following spring.

This is because TVs typically drop in price after new models are launched around the start of each year.

Don't buy a larger TV than you need, even when pricier 65-inch sets have seen bigger price drops. Find out what size TV you should buy.

Stick with brands you recognise. There are plenty of store-owned brands that are often cheapest but if you want a good-quality TV, don't stray from the likes of LG and Samsung, and always check our reviews.

For more advice, read our guide on how to buy the best TV. And remember,  joining Which? gives you access to all our televisions reviews and advice.