Which? Car Survey 2025: now open
Tell us about your car and be in with a chance of winning £2,500 (T&Cs apply).
Take part nowThe biggest price drops (and rises) for new cars this month
Our unique pricing information reveals the new cars with the biggest discounts in April 2025
With the introduction of tariffs on cars imported to the USA and changes to the UK’s zero emission vehicle mandate, it’s fair to say that the automotive industry has been in the news a lot recently.
Despite (or perhaps because of) industry-wide instability, plenty of manufacturers are offering discounts on their new cars, which our monthly car price updates keep track of.
Here, we’ve taken the largest discounts (and price rises) based on typical dealer and manufacturer discounts, and provided our thoughts on what’s caused them.
Get your free Cars newsletter for the latest car deals and expert advice
Biggest price drops in April 2025
Below, we’ve listed four cars that have seen a big price drop in April.
All scored well in our lab tests, but be sure to read our reviews before buying as they all have various pros and cons.
Which? members can log in to read our reviews and see the test scores. Alternatively, join Which? today to get instant access.
| Car (click for full review) | Price range* | Percentage change compared to March 2025 | Which? test score |
| Mercedes-Benz EQV (2020-) | £74,670 - £100,010 | -19% | |
| Skoda Enyaq (2021-) | £37,629 - £48,668 | -16% | |
| Skoda Superb Estate (2024-) | £39,050 - £45,081 | -14% | |
| Cupra Born (2022-) | £29,818 - £42,375 | -12% |
*Where available, we provide a range showing prices for the cheapest and most expensive version in the range
The price drops for the Cupra Born and Skoda’s Enyaq and Superb are most likely down to Volkswagen Group (the parent company of both brands) recently introducing a range of discounts on these cars, including 0% finance deals, which are set to run throughout the second quarter of 2025.
Meanwhile the 19% drop in the EQV’s price can be explained by the recent facelift of this car. Mercedes-Benz is currently running a £10,000 discount offer on the few pre-facelift EQVs it has in stock at the moment.
Looking for something cheaper? See our guide to the best cheap cars for 2025
Biggest price increases in April 2025
Just as prices can drop, they can also rise (such as when a discount ends).
As you can see in the table, the increases are sometimes significant – and you don’t want to be buying a car that’s recently shot up in price.
Which? members can log in to read our reviews and see the test scores. Alternatively, join Which? today to get instant access.
| Car (click for full review) | Price range* | Percentage change compared to March 2025 | Which? test score |
| BMW iX (2021-) | £70,520 - £108,012 | +22% | |
| Seat Ateca (2016-) | £25,905 - £34,299 | +11% | |
| Renault Scenic E-Tech Electric (2024-) | £38,337 | +10% | |
| Audi A7 Sportback (2018-) | £56,567 - £92,743 | +8% |
*Where available, we provide a range showing prices for the cheapest and most expensive version in the range
The BMW iX’s 22% month-on-month price rise in April is particularly striking. We suspect this was down to BMW running some significant discounts on pre-facelift cars (the iX was facelifted towards the end of 2024) in anticipation of new, post-facelift iX cars arriving in the UK this spring.
Seat previously offered a £4,000 deposit (or cash) contribution on its Ateca model, but this has now been reduced to £2,000, hence the price rise.
Renault frequently runs deals on its cars (some of which only run for a few weeks) and we suspect that the expiration of one of these short-term offers is to blame for the Scenic’s price rise.
While the Scenic is a relatively new car model, that can’t be said of the A7, which dates back to 2018 and also saw a significant price rise in April. With Audi in the process of either replacing or phasing out most of its older models, we don’t think the A7 has long left.
However, bargain hunters might be disappointed as we doubt Audi is in a hurry to sell (and therefore discount) these cars given UK stock levels are quite low.
Our car expert says...
Which? cars expert
It’s no coincidence that three of the eight cars we’ve mentioned changed price because of facelifts. Dealers and manufacturers looking to quickly sell pre-facelift cars will often discount them more heavily than they would normally, and you can often get a good discount by buying a slightly older pre-facelift car that’s in stock.
Dealers and manufacturers looking to quickly sell pre-facelift cars will often discount them more heavily.
If you’re looking for the biggest discounts on new and nearly-new cars, online classified sites (such as Auto Trader and Carwow) are the places to go as this is where dealers tend to list all of the individual cars they have in stock. Bear in mind that with in-stock cars you may have to settle for a car that’s not your ideal colour or with different equipment to what you want. You may also have to travel a long way to get it.
And while heavily discounted cars listed online can come and go very quickly, don’t let that force you into making a quick decision. If you miss out on one, others will likely follow.
How we check car prices
Each month, we update prices for every car we’ve lab-tested and list them alongside our new and used car reviews.
For new cars, the prices we publish often differ from manufacturer list prices as they include typical dealer discounts currently being offered. However, you might find you have to haggle to get these prices.
If you can’t match the discounted price we’ve quoted, it’s worth trying other dealerships for the same brand, then asking the original dealership to price match.
