The 10 holiday companies you should book your 2024 holiday with

Holiday hassles have rarely been far from the headlines in recent years. That’s why it’s so important that when you book your 2024 holiday, you choose a company that not only offers exceptional experiences, but will also hold your hand should anything go wrong. 

The companies below are all Which? Recommended Providers (WRP). That means that thousands of holidaymakers have rated them as one of the very best, and that they’ve passed the additional assessments of Which? Experts.

We can’t guarantee that 2024 won’t be hit with the same travel delays and cancellations that derailed so many holidays last year. But we can help you choose a company that has shown time and time again that it cares, and that it will do everything within its power to deliver the holiday you paid for.

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Best short-haul airline: Jet2

Falling standards and rising prices have become the norm for most airlines, which is why there are only two airlines we recommend - Jet2 and Norwegian. Jet2 tops our table for short-haul airlines with its five-star customer service and with plenty of staff on hand to help at the airport.

It might not always have the cheapest headline fares, but your ticket includes a decent-sized cabin bag (unlike easyJet and Ryanair), and passengers rate value for money as four out of five stars. (No airline gets 5 stars).

See the full results of our Best and worst airlines survey or browse flights with Jet2

Best UK hotel chain: Hotel Indigo / Premier Inn Hub

Two quite different brands jointly took pole position in our large hotel chains survey. Indigo offers classy mid-range hotels packed with personality at a reasonable price. Most of its 18 UK hotels are in tastefully converted heritage properties, like the former power station in Glasgow and a Georgian terrace in Bath. See all of Hotel Indigo’s locations.

Premier Inn’s spin-off brand, Hub is only available in London and Edinburgh, but guests loved the spotless rooms and central locations. And it scored five stars for bed comfort. Premier Inn itself was also named a Which? Recommended Provider. Browse Premier Inn Hub hotels. 

See the full results of our Best and worst UK hotel chains survey

Best car hire broker: Zest Car Rental

We’ve got lots of advice on avoiding car hire rip offs. But wouldn’t it be nice if you could avoid all that hassle simply by finding a trustworthy company to book with? That’s where broker Zest comes in. It only deals with decent rental companies and has excellent ratings for customer service.

As well as nailing the basics, Zest also throws in extras such as the option to add a second driver, free cancellation up to 48 hours before pick-up and excess reimbursement insurance. 

Read our full review of Zest, or browse the Zest Car Rental website

Best UK holiday cottage provider: Landmark Trust

It only has around 200 properties in the UK, but people who stayed in them told us they had a far better time than those who stayed with bigger cottage companies.

In our survey, it got five stars for everything and rapturous reviews of its unique properties, such as lighthouses and a (refurbished) pigsty. Properties proudly don’t have TV or internet, so you can enjoy a digital detox and focus on your surroundings.

See the full results of our Best and worst holiday cottage company reviews, or look for a cottage with the Landmark Trust

Best cruise line: Noble Caledonia

Noble Caledonia offers some of the smallest cruise ships out there - the biggest carries just 230 guests - which roam from the Arctic to the Antarctic, from Japan to Costa Rica. That means you won’t be fighting for space on board and you’ll call at lesser-visited ports. 

It’s not cheap, but interesting itineraries and intimate ships make it worth every penny according to our survey of the Best and worst ocean cruise lines.

Read the full Noble Caledonia review, or browse Noble Caledonia’s cruises.

Best (short-haul) beach holiday provider: Jet2Holidays

Our survey of more than 8,000 holidaymakers found that the UK’s biggest tour operator provides holidaymakers with exactly what they want from a European beach holiday, and at a very reasonable price. It was one of a very select few companies to receive the full five-star rating for value for money. 

Jet2Holidays also topped our table for its all inclusive holidays, villa holidays and city breaks.

Read the full Jet2Holidays review or browse beach holidays with Jet2Holidays

Best (long-haul) beach holiday provider: Kuoni

Kuoni’s trips are custom-made with luxury in mind - think private pool retreats in the Maldives, or snorkelling in thermal springs in Dominica. It topped our table for family holidays and shared the top spot with Jet2 Holidays for beach holidays.

Kuoni received the full five stars for the quality of its accommodation and its customer service. Trips are not cheap, but holidaymakers told us it offers good value for money overall. 

Read the full Kuoni review, or browse Kuoni’s range of beach, family and all-inclusive packages

Best walking holiday operator: Ramble Worldwide

It’s a good sign when people use a holiday company year after year. One customer told us they had been on 16 trips with Ramble Worldwide, formerly Rambler’s Walking Holidays, and said: ‘I was well looked after and felt safe, even in a tent in the Serengeti.’ 

With holidays ranging from coastal walks in Europe to treks in the Himalayas, it’s our top-scoring provider of both walking tours and escorted tours more generally. It got the full five stars for value for money, and an exceptional 88% customer score.

Read the full Ramble Worldwide review, or browse Ramble Worldwide’s range of walking holidays

Best tailor-made holiday provider: Audley Travel

Audley Travel got a spectacular 95% for its tailor-made holidays in our survey. Its advisers are brilliant at listening to your dreams of what a holiday might be and turning them into reality. 

They’ve all either travelled or lived in their specialist regions, so they know what they’re talking about. Audley received the full five star rating for customer service, accommodation, and organisation of the holiday.

Read the full Audley Travel review or browse Audley’s full range of tailor-made holidays and safaris

Best self-guided tour operator: Inntravel

Not enough people know about Inntravel, but those who do rave about it. It specialises in self-guided, off-the-beaten track holidays with low-environmental impact.

Whether you’re hiking through the Swiss Alps or along the Catalan coast, you’ll find Inntravel has thought of everything - including detailed route maps and notes on local history. And your bags will magically arrive at the next hotel en route. 

Read the full Inntravel review or browse Inntravel’s range of walking, cycling and snow holidays