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Why you can trust our health insurance reviews
Real customers who've claimed
We asked 931 health insurance customers who'd claimed in the last year to rate their insurer.
We're independent
Our reviews are based on real people's experiences. We work on behalf of consumers, not insurers.
At its most basic, private health insurance pays out for private treatment if you fall ill.
Generally speaking, health insurance is designed to pay for the private treatment of medical conditions that respond quickly to treatment (usually called 'acute' conditions), as well as elective surgery and medical tests.
This guide explains exactly what you need to know about private health insurance, from how it works to the best providers.
Please note that the information in this article is for information purposes only and does not constitute advice. Please refer to the particular terms and conditions of an insurer before committing to any financial products.

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Get a quoteWe've surveyed private health insurance customers who have claimed within the past year to get their views.
| Get a quote | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
RECOMMENDED PROVIDER WPA | 86% | - | - | - | - | - | - | - | - | - | - | - | Find the right private health insurance policy using the service provided by LifeSearch. | |
Westfield Health | 80% | |||||||||||||
Bupa | 77% | |||||||||||||
Axa Health | 76% | |||||||||||||
Aviva | 74% | |||||||||||||
Saga | 72% | - | - | - | - | - | - | - | - | - | - | - | ||
Vitality | 72% |
Table note: Ratings are based on a survey of 931 Which? Connect panel members in April 2026 who told us they made a claim with their private medical insurance in the last year. Sample sizes shown in brackets. A ‘-’ means not enough respondents answered the question for us to generate a star rating. Find out more about our methodology below.
WPA topped our private health insurance customer satisfaction table, with customers praising how easy it is to contact the provider and the speedy reply. We've named the insurer a Which? Recommended Provider.
86%
out of 7 providers ranked on customer score
Westfield Health received the second-highest customer score. Unlike the other providers rated, Westfield Health excludes heart and cancer treatment, and has a maximum lifetime benefit (up to £250k).
80%
out of 7 providers ranked on customer score
Bupa received a customer score of 77%, putting it in third place in our table. Customers gave it four stars for almost all aspects of service, including how well it keeps you updated about a claim and how well the cover fits your needs.
77%
out of 7 providers ranked on customer score
Axa Health ranked fourth in our customer score table, with a score of 76% - just below the average. Respondents in our survey rated the ease of making a claim and the choice of medical professionals available through their cover.
76%
out of 7 providers ranked on customer score
Aviva, Saga and Vitality all rank at the bottom of our customer satisfaction table, receiving scores below the average 77%. The lowest scoring provider, Vitality, was rated less favourably for aspects of service such as ease of contacting the provider, value for money, and clarity of T&Cs.
Like many other types of insurance, private health insurance costs vary depending on your circumstances and the specifics of the cover you buy.
Similarly, where you live can have a dramatic effect on the costs of treatment and, consequently, on the premium you'll pay.
Premiums also rise with age. For younger customers, an individual, comprehensive health insurance policy might cost a few hundred pounds a year. For customers over retirement age, cover is more likely to be well into the thousands.
Our table shows example quotes from major health insurers based on what three people (in their 30s, 50s, and 70s) would pay annually for a single policy if they sought cover for surgery, comprehensive heart and cancer cover, diagnostic tests and scans, outpatient care, and some cover for therapies (such as physiotherapy).
These costs are illustrative. Prices can vary considerably depending on the specific cover options you choose, as well as your age and medical history.
Read more on the average monthly costs of private health insurance.
| Provider | Policy name | Age 35 | Age 55 | Age 75 | Take out a policy* |
|---|---|---|---|---|---|
| Aviva | Healthier Solutions | £9331 | £1,6921 | £3,485 | Use the service provided by LifeSearch |
| Axa Health | Health Plan | £932 | £1,578 | n/a2 | Use the service provided by LifeSearch |
| Bupa | Comprehensive3 | £1,450 | £2,274 | £4,719 | Use the service provided by LifeSearch |
| Saga | Healthplan Super (with Extended Cancer Cover) | n/a4 | £1,220 | £2,482 | |
| Vitality | Personal Healthcare5 | £1,315 | £2,241 | £4,547 | Use the service provided by LifeSearch |
| Westfield Health | Level 26 | £444 | £816 | £2,532 | |
| WPA | Complete Health | £1,298 | £2,210 | n/a2 | Use the service provided by LifeSearch |
Notes: These are illustrative quotes for single policies, paid annually, obtained from provider websites in July 2026. When getting quotes for all providers, we selected cover that provides full inpatient care and full outpatient care, comprehensive heart and cancer cover, diagnostic tests and scans and some cover for complementary therapies (such as physiotherapy) for a non-smoking individual, in good health, living in south London. Where possible, we excluded mental health, dental and optical cover. We selected the standard hospital and specialist lists, rather than any extended lists. We selected no excess, but did select a waiting time if offered. We opted not to protect our no-claims discount, when given a choice. 1) Includes 15% first year discount. 2) Unable to obtain it online. Need to contact directly if over 65. 3) Bupa's quotes include some dental and mental health cover as it was not possible to exclude this online. 4) Saga does not offer cover for those under 50. 5) Cover for therapies not available online so not included in quote. 6) Westfield Health does not cover treatment for heart conditions or cancer-related treatment. *Not all private medical insurers are available through LifeSearch. Check insurers' websites directly for more information.
Private health insurance is a complicated product so it's best to speak to a broker, especially if you have had medical problems or need specialist cover for certain illnesses.
To find a broker, you can check out the British Insurance Brokers' Association (BIBA) or the Association of Medical Insurers and Intermediaries (AMII) or use the service provided by Lifesearch.
Once you have picked a policy, you can start to cut costs by tweaking the cover.
Start by considering your choice of hospitals. Most providers will give you a list to choose from and you may be able to cut costs if you opt for a shorter list.
Decide which parts of the cover are really important to you; many insurers allow you to pick and choose from modules. For instance, dispensing with, or reducing, outpatient cover (for the most part, consultations with doctors and scans), can take hundreds off the annual premium.
Some insurers also provide an option of scaling back on fully comprehensive cancer cover by providing cover, for instance, that only kicks in if you need treatments or drugs that aren't available through the NHS.
Next, think about adding an excess to your policy. If you're content to contribute to the cost of treatment yourself your premiums will fall – just make sure you can afford to pay the excess.
'Co-payments' are a variation on the excess theme. With a co-payment, you commit to paying a percentage of a claim's cost (say 10% or 15%) up to a maximum amount (say £1,000).
You'll receive a discount on the premium because you'll be leaning less on the insurer, but the maximum amount means you won't find yourself facing unaffordable amounts.
Also consider whether you'd be willing to have some treatment on the NHS. Many policies allow you to choose discounted cover that kicks in only where the NHS can't provide it quickly (usually six weeks). So, if speed of treatment is your main reason for going private, this can be a good compromise.
Private health insurance is a little different than car and home insurance where switching each year brings you savings. Switching policies to get a better price – while certainly not impossible – should be done with care.
If your premium's gone up and you eye a cheaper deal elsewhere, check what the terms of the switch would actually be before parting ways with your current insurer. Importantly, if you have any medical conditions that are currently covered, make sure the new policy will continue to cover these.
This can be complicated to navigate, so it could be worth consulting an adviser or broker if you're not confident.
Some insurers will give you discounts if you stay healthy. Aviva's MyHealthCounts scheme, for example, rewards you with up to 15% off your renewal premium if you're fit and healthy.
Matthew Jenkin, Which? money expert, says:

'More patients are choosing to go private than ever before, according to Healthwatch England. Its latest report showed private sector use jumped from 9% in 2024 to 16% in March 2026.
Official figures indicate there are still around 2.7 million people in England waiting more than 18 weeks for non-urgent NHS treatment. Private health insurance can help you get seen quicker, but whether it's right for you depends on your preferences, finances and recent medical history.
Even though it can be pricey, private patients we heard from in our survey were generally very happy with their care. Private hospitals can offer nicer rooms and extras, and skipping the long NHS wait lists can be a big relief if you need treatment fast.
Paying for treatment yourself can burn a sizeable hole in your pocket – especially if it's for something serious. For example, a hip replacement could easily cost more than £10,000. Insurance can help you avoid these big one-off costs, in exchange for paying a smaller premium every year – whether or not you claim on your policy.
If you're unlikely to claim on your insurance or would be comfortable using NHS services on the rare occasions you do need healthcare, private insurance may not be worth it. But if you're easily able to afford the premiums and have a preference for private treatment, insurance is one way to control costs.'

Make the right choice with recommendations you can trust, backed by expert testing.
Explore health recommendationsIn April 2026, we surveyed members of the Which? Connect panel who hold private medical insurance, and 931 people told us they made a claim with their private medical insurance in the last year. The customer score is based on their overall satisfaction and their likelihood of recommending their insurer.
Providers must receive a minimum sample size of 30 to be included.
We only survey customers who have recently claimed. This is because you'll only know how good an insurer's customer service really is when you have to make a claim. That's when good insurers will show their ability to deal with problems and process your claim as soon as possible.
Find the right private health insurance policy using the service provided by LifeSearch. Find out more
Our analysis isn't a comparison of the cover levels in insurers' policies.
Our survey results give a picture of how well served customers feel having seen their insurer in action when handling a claim. We think it’s a vital part of the puzzle in comparing insurers, but it doesn’t tell the whole story in working out which policy would best suit you.
For this, you’ll need to match the cover levels available in a provider’s policies with your priorities and budget.
For example, you might want a policy that can give you speedy access to routine treatments or diagnostic tests, and be content with the NHS for anything further. Alternatively, you might want a policy with comprehensive heart and cancer protection, and access to treatments that might not be available through the NHS – and be willing to stump up for this in your premium.
If you're unsure which kind of cover will suit you best, we highly recommend enlisting some expert help.
You can find a specialist broker on the Association of Medical Insurers and Intermediaries (AMII) website.
Find out more from our insurance guides:
Find the right private health insurance policy using the service provided by LifeSearch.
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