By clicking a retailer link you consent to third-party cookies that track your onward journey. This enables W? to receive an affiliate commission if you make a purchase, which supports our mission to be the UK's consumer champion.

Best private health insurance 2025

Find out how health insurance works in the UK, what medical treatment is covered and the best insurers rated by hundreds of real customers
Dean SobersSenior researcher & writer
Matthew JenkinSenior writer

Looking to buy private health insurance?

Find the right private health insurance policy using the service provided by LifeSearch.

Get a quote

Why you can trust our health insurance reviews

Real customers who've claimed

We asked 641 health insurance customers who'd claimed in the last two years to rate their insurer.

We're independent

Our reviews are based on real people's experiences. We work on behalf of consumers, not insurers.


What is private health insurance?

At its most basic, private health insurance pays out for private treatment if you fall ill.

Generally speaking, health insurance is designed to pay for the private treatment of medical conditions that respond quickly to treatment (usually called 'acute' conditions), as well as elective surgery and medical tests.

This guide explains exactly what you need to know about private health insurance, from how it works to the best providers.

Please note that the information in this article is for information purposes only and does not constitute advice. Please refer to the particular terms and conditions of an insurer before committing to any financial products.

Looking to buy private health insurance?

Find the right private health insurance policy using the service provided by LifeSearch.

Get a quote

Best private health insurers

We've surveyed private health insurance customers who have claimed within the past two years to get their views.

Which? members can log in to see our health insurer reviews, including how providers have been scored by their customers and the brands that we've named Which? Recommended Providers. 

If you're not a Which? member you can get access to this and all of our reviews by signing up.

Health insurer reviews

Which? members can log in to read our in-depth reviews of health insurers, which contain expert analysis and customer feedback.

If you're not a Which? member you can get access to this and all of our reviews by signing up.

How much does private health insurance cost?

Like many other types of insurance, private health insurance costs vary depending on your circumstances and the specifics of the cover you buy.

Similarly, where you live can have a dramatic effect on the costs of treatment and, consequently, on the premium you'll pay.

Premiums also inevitably rise with age. For younger customers, an individual, comprehensive health insurance policy might cost a few hundred pounds a year. For customers over retirement age, cover is more likely to be well into the thousands.

The table below shows some example quotes from six major health insurers based on what two couples (one in their 30s, the other in their 50s) would pay annually if they sought cover for surgery, comprehensive heart and cancer cover, diagnostic tests and scans, outpatient care, and some cover for therapies (such as physiotherapy).

However, these are illustrative. Prices can vary considerably depending on the specific cover options you choose, as well as your age and medical history.

Read more on the average monthly costs of private health insurance.

ProviderPolicy nameQuote for a 35-year-old coupleQuote for a 55-year-old coupleTake out a policy*
AvivaHealthier Solutions£1,5861£2,6301Use the service provided by LifeSearch
AXA HealthHealth Plan£2,322£3,932
BupaComprehensive2£2,236£3,975Use the service provided by LifeSearch
SagaHealthplan Super (with Extended Cancer Cover)n/a3£2,144
VitalityPersonal Healthcare4£1,918£3,109Use the service provided by LifeSearch
WPAComplete Health£2,435£4,296Use the service provided by LifeSearch

Table note: These are illustrative quotes obtained from provider websites in July 2025. When getting quotes for all providers, we selected cover that provides full inpatient care and full outpatient care, comprehensive heart and cancer cover, diagnostic tests and scans and some cover for complementary therapies (such as physiotherapy) for a non-smoking couple, in good health, living in south London. Where possible, we excluded mental health, dental and optical cover. We selected the standard hospital and specialist lists, rather than any extended lists. We selected no excess, but did select a waiting time if offered. We opted not to protect our no-claims discount, when given a choice. 1) Includes 15% first year discount. 2) Bupa's quotes include some dental and mental health cover as it was not possible to exclude this online. 3) Saga does not offer cover for those under 50. 4) Cover for therapies not available online so not included in quote.
*Not all private medical insurers are available through LifeSearch. Check insurers' websites directly for more information.

Is private health insurance right for you?

More patients are choosing to go private than ever before, according to the Private Health Information Network (PHIN). Its latest report showed the total number of admissions in 2024 hit a record 939,000. That's 3% higher than in 2023.

Private health insurance can be helpful, but whether it's right for you depends on your preferences, finances and recent medical history.

Even though it can be pricey, private patients we heard from in our survey were generally very happy with their care. Private hospitals can offer nicer rooms and extras, and skipping the long NHS wait lists can be a big relief if you need treatment fast.

Healthy living

Use our expert advice and recommendations to live your best life every day.

Get started

Paying for private treatments with your own savings can be difficult: a hip replacement might cost over £13,000, for instance, while cataract surgery could cost around £2,800 per eye. 

Insurance can help you avoid these big one-off costs, in exchange for paying a smaller premium every year – whether or not you claim on your policy. 

If you're unlikely to claim on your insurance, and/or would be comfortable using NHS services on the rare occasions you do need healthcare, private insurance may not be worth it. 

But if you're easily able to afford the premiums and have a preference for private treatment, insurance is one way to control costs.

Looking to buy private health insurance?

Find the right private health insurance policy using the service provided by LifeSearch.

Get a quote

More on private health insurance

How we analyse private health insurance

In April 2025, we surveyed 641 policyholders who had made a claim with their current insurer within the past two years. The customer score is based on their overall satisfaction and their likelihood of recommending their insurer.

Providers must receive a minimum sample size of 30 to be included.

We only survey customers who have recently claimed. This is because you'll only know how good an insurer's customer service really is when you have to make a claim. That's when good insurers will show their ability to deal with problems, quickly process your claim and arrange replacements or repairs as soon as possible.

Find the right private health insurance policy using the service provided by LifeSearch. Find out more

What about cover levels?  

Our analysis isn't a comparison of the cover levels in insurers' policies.

Our survey results give a picture of how well served customers feel having seen their insurer in action when handling a claim. We think it’s a vital part of the puzzle in comparing insurers, but it doesn’t tell the whole story in working out which policy would best suit you. 

For this, you’ll need to match the cover levels available in a provider’s policies with your priorities and budget. 

For example, you might want a policy that can give you speedy access to routine treatments or diagnostic tests, and be content with the NHS for anything further. Alternatively, you might want a policy with comprehensive heart and cancer protection, and access to treatments that might not be available through the NHS – and be willing to stump up for this in your premium.

If you're unsure which kind of cover will suit you best, we highly recommend enlisting some expert help. 

You can find a specialist broker on the Association of Medical Insurers and Intermediaries (AMII) website.

Find out more from our insurance guides:

Interested in private health insurance?

Find the right private health insurance policy using the service provided by LifeSearch.

Find out more