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  3. Katie Alpin
Katie Alpin - Head of Strategic Insight at Which?

Katie Alpin

Head of Strategic Insight

Head of Strategic Insight

8 articles
  1. 2025

    1. 18 Dec
      In-person public dialogue workshop

      Payments: The consumer desire for control

      Financial Services
  2. 2024

    1. 12 Dec

      Financial Services Growth and Competitiveness Strategy Call for Evidence response - Which? response

      Financial Services
    2. 10 Apr

      The consumer view of online cookies: consent and control

      Digital Markets
    3. 10 Apr

      Cashback can’t solve the cash crisis

      Financial Services
  3. 2023

    1. 13 Oct
      A person on the phone looks at a laptop displaying a ticket purchase webpage with a bright yellow background.

      Stung by fees

      Digital Markets
    2. 29 Jul
      A child in a white sweater hugs a man wearing glasses and a green sweater, both focused on a document.

      From Drained and Desperate to Affluent and Apathetic

      Consumer Insight
    3. 29 Mar

      Using AI to make decisions about consumers: what protections do we need?

      Digital Markets
  4. 2022

    1. 14 Dec
      Young woman in a mustard-colored shirt looks concerned while talking on the phone and using a laptop.

      The Psychology of Scams

      Fraud