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12.759979px);\n -moz-transform: translate(10.5px, 12.759979px);\n -ms-transform: translate(10.5px, 12.759979px);\n transform: translate(10.5px, 12.759979px);\n }\n}\n\n@keyframes animation_11m81zd{\n 0% {\n opacity: 0.5;\n }\n 10% {\n opacity: 0.5;\n }\n 60% {\n opacity: 1;\n }\n 100% {\n opacity: 0.7;\n }\n}\n\n.sbui-yx6ogi {\n animation-duration: 0.8s;\n animation-iteration-count: infinite;\n animation-timing-function: linear;\n animation-name: animation-148k9ai, animation-1b64q3h;\n opacity: 0.7;\n transform: translate(33.5px, 12.4794px);\n}\n\n@keyframes animation-148k9ai{\n 0% {\n -webkit-animation-timing-function: cubic-bezier(0.40903, 0.284382, 0.71216, 0.763185);\n animation-timing-function: cubic-bezier(0.40903, 0.284382, 0.71216, 0.763185);\n -webkit-transform: translate(33.5px, 12.479385px);\n -moz-transform: translate(33.5px, 12.479385px);\n -ms-transform: translate(33.5px, 12.479385px);\n transform: translate(33.5px, 12.479385px);\n}\n30% {\n 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\n\t\tSubscribe to Which?\n\t\t

Be the Nic Cage you want to see in the world.

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Nic cage approves which best buys. Be the Nic Cage you want to see in the world.

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Offer ends 18 June 2025.

\n\t

\n\t\t $\"Which$ \n\t

\n"}]}],"hashVersion":2,"hashAttribute":"id","fallbackAttribute":"","disableStickyBucketing":false,"urlPatterns":[{"include":true,"type":"simple","pattern":"https://preprod.join.which.co.uk/join/subscribe"}],"weights":[0.5,0.5],"meta":[{"key":"0","name":"Control"},{"key":"1","name":"Variation 1"}],"filters":[],"seed":"5c9641a5-c466-4eb2-8623-41ab33b4cef4","name":"Dom pre-prod experiment qa","phase":"0","coverage":1},{"key":"jsq-001-offers-page-derisk-new-offers-page-","changeId":"df8b6095992f7d170d1aa87f905364bf5f8d0ec8e62cf86750a5b94b681339d7","status":"draft","variations":[{"css":"","js":"","domMutations":[]},{"css":"","js":"","domMutations":[]}],"hashVersion":2,"hashAttribute":"","fallbackAttribute":"","disableStickyBucketing":false,"urlPatterns":[{"include":true,"type":"simple","pattern":"https://www.which.co.uk/static/signup/subscribe-to-which.html"}],"weights":[0.5,0.5],"meta":[{"key":"0","name":"Control"},{"key":"1","name":"Variation 1"}],"filters":[],"seed":"31238f6b-6989-419d-9dbb-c310a0a1b5cf","name":"JSQ 001 [Offers Page] De-risk new offers page ","phase":"0","coverage":1},{"key":"new-join-journey","changeId":"41fe24e6eed8786bf6aad1acc47f65e58079ddc905491b03abe68e6d8efc065f","status":"draft","variations":[{"css":"","js":"","domMutations":[]},{"css":"","js":"// Script to the A/B test for growthbook\n// https://app.growthbook.io/experiment/exp_19g62bmeh7ibsn#overview\n//\n// Designed to be run on:\n// https://www.which.co.uk/static/signup/subscribe-to-which.html\n//\n// This script updates the event listener on form submissions to direct all traffic to our\n// new checkout page.\n\n(() => {\n setTimeout(() => {\n console.log('Running join script');\n\n const bundleUrlMap = {\n // Digital Annual\n DIGITALA79: `https://www.which.co.uk/join/checkout/payment?productId=8a28c43c8b8b0115018ba4e4335541f4&rateId=8a28b66d8b8aeb04018ba4eb8c3123dd<m_gaBundleID=8a28b66d8b8aeb04018ba4eb8c3123dd<m_firstPaymentAmount=79<m_recurringPaymentAmount=79<m_product=Digital`,\n // Digital Monthly\n DIGITALM500899: `https://www.which.co.uk/join/checkout/payment?productId=8a28c43c8b8b0115018ba4e4335541f4&rateId=8a28f8018b8b0100018ba4e89d37708b<m_gaBundleID=8a28f8018b8b0100018ba4e89d37708b<m_firstPaymentAmount=8.99<m_recurringPaymentAmount=8.99<m_product=Digital`,\n // Full access Annual\n FULL99: `https://www.which.co.uk/join/checkout/details?productId=8a28c9d78cf77775018cf886631207f6&rateId=8a28a641926fcfec019271cab19778ee<m_gaBundleID=8a28a641926fcfec019271cab19778ee<m_firstPaymentAmount=99<m_recurringPaymentAmount=99<m_product=Full+Access`,\n // Full access Monthly\n FULLM1199: `https://www.which.co.uk/join/checkout/details?productId=8a28c9d78cf77775018cf886631207f6&rateId=8a28d7ac9222ee540192357ac1b94c12<m_gaBundleID=8a28d7ac9222ee540192357ac1b94c12<m_firstPaymentAmount=10.99<m_recurringPaymentAmount=10.99<m_product=Full+Access`,\n // Print Annual\n PRINT79: `https://www.which.co.uk/join/checkout/details?productId=8a28b66d8cf7671d018cf886ac7f2117&rateId=8a28ad968d77df0f018d79120c2d76a7<m_gaBundleID=8a28ad968d77df0f018d79120c2d76a7<m_firstPaymentAmount=79<m_recurringPaymentAmount=79<m_product=Which%3F+Magazine`,\n // Print Monthly\n PRINTM999: `https://www.which.co.uk/join/checkout/details?productId=8a28b66d8cf7671d018cf886ac7f2117&rateId=8a28d7ac9222ee540192357ac3084c1a<m_gaBundleID=8a28d7ac9222ee540192357ac3084c1a<m_firstPaymentAmount=9.99<m_recurringPaymentAmount=9.99<m_product=Which%3F+Magazine`,\n };\n\n const getForms = () => document.querySelectorAll('body form');\n\n // Remove the existing event listeners\n getForms().forEach((form) => {\n const clone = form.cloneNode(true);\n form.parentNode.replaceChild(clone, form);\n });\n\n // Handle the form submission\n const handleSubmit = (event) => {\n event.preventDefault();\n\n const bundle = event.target.querySelector('input[type=radio]:checked').dataset.whichBundle;\n const url = bundleUrlMap[bundle];\n\n window.location.href = url;\n };\n getForms().forEach((form) => form.addEventListener('submit', handleSubmit));\n }, 100);\n})();\n","domMutations":[]}],"hashVersion":1,"hashAttribute":"memberID","fallbackAttribute":"","disableStickyBucketing":false,"bucketVersion":1,"minBucketVersion":0,"urlPatterns":[{"include":true,"type":"simple","pattern":"https://www.which.co.uk/static/signup/subscribe-to-which.html"}],"weights":[1,0],"meta":[{"key":"0","name":"Control"},{"key":"1","name":"Variation"}],"filters":[],"seed":"a03bf2d7-6bdb-4ab1-abbf-aac06379f974","name":"New Join Journey [QA]","phase":"0","coverage":1},{"key":"dummy-test-edit-copy-money-using-visual-editor","changeId":"c93fd9338e063283ee21e95858393207ec9de29f8902b26aa6f481ec5abcfb77","status":"draft","variations":[{"css":"","js":"","domMutations":[]},{"css":"","js":"","domMutations":[{"selector":".ContentCard_card__WK0rS .Typography_sb-text-interface-body-small-regular__GLyrs","action":"set","attribute":"html","value":"The specialists at Destination Retirement can help you plan with confidence. a Which? recommended provider for 3 years running."},{"selector":".ContentCard_card__WK0rS .Typography_sb-text-interface-body-small-regular__GLyrs","action":"set","attribute":"html","value":"The specialists at Destination Retirement can help you plan with confidence. 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"}]},{"css":"","js":"function waitFor(selector) {\n return new Promise(resolve => {\n const el = document.querySelector(selector);\n if (el) return resolve(el);\n const observer = new MutationObserver(() => {\n const el = document.querySelector(selector);\n if (el) { observer.disconnect(); resolve(el)}\n });\n observer.observe(document, {childList: true, subtree: true});\n });\n}\n\n// Your code will now wait for the element matching both classes to appear\nwaitFor(\".MmaLayout_main__yJkVx .Cancel_content__lRvrx\").then((el) => {\n el.innerHTML = \"Hello World!\";\n});","domMutations":[{"selector":".MmaLayout_main__yJkVx .Cancel_content__lRvrx","action":"set","attribute":"html","value":"

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"},{"selector":".MmaLayout_main__yJkVx .Cancel_content__lRvrx","action":"set","attribute":"html","value":"

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Thousands of expert tests and reviews
Personalised buying advice through Ask Which?'s one-to-one guidance
Eco Buy recommendations, helping both you and the planet

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Financial calculators, like the trusted Which? mortgage calculator
Consumer rights advice
Specialist support such as for mortgages or scams

"},{"selector":".MmaLayout_main__yJkVx .Cancel_content__lRvrx","action":"set","attribute":"html","value":"

Are you sure? You'll miss out on these product advice benefits...

Thousands of expert tests and reviews
Personalised buying advice through Ask Which?'s one-to-one guidance
Eco Buy recommendations, helping both you and the planet

As well as these tools...

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Financial calculators, like the trusted Which? mortgage calculator
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Specialist support such as for mortgages or scams

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"}]}],"hashVersion":2,"hashAttribute":"id","fallbackAttribute":"","disableStickyBucketing":false,"bucketVersion":1,"minBucketVersion":0,"urlPatterns":[{"include":true,"type":"simple","pattern":"https://www.which.co.uk/join/mma/cancel?subscription=982622838&expires=1768435200000&rateId=8a28a81a96add7d40196c9f0563c631e"}],"weights":[0.3334,0.3333,0.3333],"meta":[{"key":"0","name":"Control"},{"key":"1","name":"Variation 1 - Empowerment & Control"},{"key":"2","name":"Variation 2 - MSC all benefits"}],"filters":[],"seed":"a27b728b-81c7-45d8-a37a-f483570c9434","name":"RET 001 [My Account] Alternative member benefits during cancellation","phase":"0","condition":{"id":"3a570725-2ef9-4a61-9841-35696ea5f02f"},"coverage":1},{"key":"login-prompt-newsletter-test-implementation","changeId":"464368870dd6d57adf4c65912f2142ab9ce32249b453fa7c9fb0d9ed4e06e722","status":"draft","variations":[{"css":"","js":"","domMutations":[]},{"css":"","js":"(function() {\n // 1. COOKIE HELPER FUNCTIONS\n function getCookie(name) {\n const value = `; ${document.cookie}`;\n const parts = value.split(`; ${name}=`);\n if (parts.length === 2) return parts.pop().split(';').shift();\n return null;\n }\n\n function setCookie(name, value, days) {\n let expires = \"\";\n if (days) {\n const date = new Date();\n date.setTime(date.getTime() + (days * 24 * 60 * 60 * 1000));\n expires = \"; expires=\" + date.toUTCString();\n }\n // Setting path=/ ensures it works across the whole site\n document.cookie = name + \"=\" + (value || \"\") + expires + \"; path=/\";\n }\n\n // 2. LOGIC CHECK\n const COOKIE_NAME_DISMISSED = 'gb_login_prompt_seen';\n \n // Logic: \n // 1. master_id must NOT exist (User is not logged in)\n // 2. Wm MUST exist (User is known/tracked)\n // 3. gb_login_prompt_seen must NOT exist (User hasn't dismissed/clicked recently)\n const masterIdExists = getCookie('master_id');\n const wmExists = getCookie('Wm');\n const hasDismissed = getCookie(COOKIE_NAME_DISMISSED);\n\n // If master_id exists (logged in) OR Wm missing (unknown) OR already dismissed\n if (masterIdExists || !wmExists || hasDismissed) {\n console.log('GrowthBook: Conditions not met for Top Banner (logged in, unknown user, or previously dismissed).');\n return;\n }\n\n // 3. DEFINE HTML & STYLES\n const BANNER_HTML = `\n \n\n

\n \n

\n 👤\n

Welcome back! You're not logged in

\n Log in to ensure you are getting the best experience possible.\n

\n \n \n

\n \n \n \n

\n `;\n\n // 4. INJECTION & INTERACTION LOGIC\n function initBanner() {\n // CLEANUP: Check if banner already exists\n const existingBanner = document.getElementById('gb-top-banner');\n if (existingBanner) existingBanner.remove();\n\n // Create wrapper div\n const bannerDiv = document.createElement('div');\n bannerDiv.id = 'gb-top-banner';\n bannerDiv.innerHTML = BANNER_HTML;\n \n // Append to body\n document.body.appendChild(bannerDiv);\n\n // Add Event Listeners - SCOPED\n const closeBtn = bannerDiv.querySelector('#gb-close-btn');\n const signinBtn = bannerDiv.querySelector('#gb-signin-btn');\n\n if (closeBtn) {\n closeBtn.addEventListener('click', function(e) {\n e.preventDefault();\n // Set cookie on close - expires in 40 days\n setCookie(COOKIE_NAME_DISMISSED, 'true', 40);\n \n bannerDiv.classList.remove('visible');\n setTimeout(() => bannerDiv.remove(), 500); \n });\n }\n\n if (signinBtn) {\n signinBtn.addEventListener('click', function(e) {\n e.preventDefault();\n // Set cookie on interaction - expires in 40 days\n setCookie(COOKIE_NAME_DISMISSED, 'true', 40);\n \n window.location.href = 'https://www.which.co.uk/login'; \n });\n }\n\n // Trigger slide-in animation\n setTimeout(() => {\n bannerDiv.classList.add('visible');\n }, 100);\n }\n\n // 5. EXECUTION WITH DELAY\n setTimeout(() => {\n if (document.body) {\n initBanner();\n } else {\n document.addEventListener('DOMContentLoaded', initBanner);\n }\n }, 3000);\n\n})();","domMutations":[]},{"css":"","js":"(function() {\n // 1. CONFIGURATION\n const TOOLTIP_ID = 'gb-login-tooltip';\n const TARGET_SELECTOR = 'header a[href=\"/login\"]'; // Targeting the specific Log In link\n const COOKIE_NAME_DISMISSED = 'gb_login_tooltip_seen';\n \n // 2. COOKIE HELPERS\n function getCookie(name) {\n const value = `; ${document.cookie}`;\n const parts = value.split(`; ${name}=`);\n if (parts.length === 2) return parts.pop().split(';').shift();\n return null;\n }\n\n function setCookie(name, value, days) {\n let expires = \"\";\n if (days) {\n const date = new Date();\n date.setTime(date.getTime() + (days * 24 * 60 * 60 * 1000));\n expires = \"; expires=\" + date.toUTCString();\n }\n document.cookie = name + \"=\" + (value || \"\") + expires + \"; path=/\";\n }\n\n // 3. LOGIC CHECKS\n const masterIdExists = getCookie('master_id');\n const wmExists = getCookie('Wm');\n const hasDismissed = getCookie(COOKIE_NAME_DISMISSED);\n\n // Only show if: Not logged in (no master_id), User is tracked (Wm exists), Not dismissed previously\n if (masterIdExists || !wmExists || hasDismissed) {\n return;\n }\n\n // 4. DEFINE HTML & STYLES\n const TOOLTIP_HTML = `\n \n \n \n \n `;\n\n // 5. 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Financial Security: The trusted Financial calculators and Specialist support that put you in control of your money and safety.

Your Which? subscription helps you make smarter decisions every day, from your next big purchase to protecting your consumer rights.

`;\n\n// Define the function to be called by the developer\nfunction ABTestRET001() {\n const selector = \".MmaLayout_main__yJkVx .Cancel_content__lRvrx\";\n const el = document.querySelector(selector);\n \n if (el) {\n el.innerHTML = htmlToInsertV1;\n console.log(\"ABTestRET001: Content replaced successfully.\");\n } else {\n console.error(`ABTestRET001: Target element not found using selector: ${selector}`);\n }\n}\n\n// Attach the function to the window object\nwindow.ABTestRET001 = ABTestRET001;","domMutations":[]},{"css":"","js":"function waitForElement(selector, maxTries = 80, delay = 250) {\n return new Promise((resolve, reject) => {\n \n // Immediate check: Try to find the element right away\n const el = document.querySelector(selector);\n if (el) {\n return resolve(el);\n }\n\n let tries = 0;\n // Polling loop: Used if the element loads asynchronously later\n const interval = setInterval(() => {\n const el = document.querySelector(selector);\n\n // Check for the element's existence\n if (el) {\n clearInterval(interval);\n resolve(el);\n return;\n }\n\n tries++;\n if (tries >= maxTries) {\n clearInterval(interval);\n console.log(`Element ${selector} not found after ${maxTries} tries. Aborting poll.`);\n }\n }, delay);\n });\n}\n\n// HTML content for the \"Are you sure?\" variant (V2)\n// Define the HTML content (V2)\nconst htmlToInsertV2 = `

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Financial calculators, like the trusted Which? mortgage calculator
Consumer rights advice
Specialist support such as for mortgages or scams

Your Which? subscription helps you make smarter decisions every day, from your next big purchase to protecting your consumer rights.

`;\n\n// Define the function for V2\nfunction ABTestRET002() {\n const selector = \".MmaLayout_main__yJkVx .Cancel_content__lRvrx\";\n const el = document.querySelector(selector);\n \n if (el) {\n el.innerHTML = htmlToInsertV2;\n console.log(\"ABTestRET002: Content replaced successfully.\");\n } else {\n console.error(`ABTestRET002: Target element not found using selector: ${selector}`);\n }\n}\n\n// Attach the function to the window object\nwindow.ABTestRET002 = ABTestRET002;\n// Execute the polling function immediately\nwaitForElement(\".MmaLayout_main__yJkVx .Cancel_content__lRvrx\").then((el) => {\n el.innerHTML = htmlToInsertV2;\n});","domMutations":[]}],"hashVersion":2,"hashAttribute":"id","fallbackAttribute":"","disableStickyBucketing":false,"bucketVersion":1,"minBucketVersion":0,"urlPatterns":[{"include":true,"type":"simple","pattern":"https://dev.internal.which.co.uk/join/mma/cancel?subscription=S00002912&expires=1765497600000&rateId=8adc96cf8736ea83018738860ec6490f"}],"weights":[0,1,0],"meta":[{"key":"0","name":"Control"},{"key":"1","name":"Variation 1 - Empowerment & Control"},{"key":"2","name":"Variation 2 - MSC all benefits"}],"filters":[],"seed":"a27b728b-81c7-45d8-a37a-f483570c9434","name":"RET 001 [My Account] Alternative member benefits during cancellation (Copy)","phase":"0","condition":{"id":"3a570725-2ef9-4a61-9841-35696ea5f02f"},"coverage":1}]

Angus Gibson

2025

Consumer use and attitudes towards AI search tools